Blue Yonder Research’s Post

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The best Innovation research combines varied perspectives. But making time for all perspectives is challenging. In this article (link in comments), we explore a practical 4-step way to examine a product problem from different perspectives. Wear 4 different hats! 1. Devil’s advocate hat 2. Contextual hat 3. Qual and Quant hat 4. The Director’s hat Sometimes, in teams or on your own, deliberately shifting your perspective will lead to more rounded solutions. #MarketResearch #Innovation #ConsumerInsights #Empathy

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Kevin M

Vice President of Sales at Marlin Research

2mo

Amazing content..

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