Blue Yonder Research

Pressure is often on to write questionnaires and design test positions quickly. But even slight changes in questionnaire design can impact the outcomes. Learn about a strategy for eliminating bias via the link in the comments below. Join us on this journey towards unbiased product evaluations and superior development 🚀 #ProductTesting #Innovation #MarketResearch #DataDrivenDecisions #UnbiasedEvaluatiot #ProductDevelopment

Are you ready to discover the next level of retail innovation? Dive into our latest case study and explore how to transform shopper possibilities into realities! 💡 From enhanced customer engagement to cutting-edge technologies, see how businesses are shaping tomorrow’s shopping experiences today. Don't miss out on these insights that could redefine your approach to retail! #CustomerEngagement #Retail #ConsumerInsights #MarketResearch

We are extremely happy to welcome Veenisha Fatnani to the research team here at Blue Yonder Research, as Senior Insight Executive. Veenisha comes to us from Unilever and has a wealth of consumer research and market analysis experience. She is an FMCG consumer enthusiast! We’re excited to have you onboard! #Welcome #Team #ConsumerInsights #MarketResearch Richard Heath Kate Binner Karen Schofield Jonathan Million CMRS Mark S. Annie Tran Becky Coates MCIM CMktr

Ready to advance your career? We’re expanding our team and have several exciting opportunities available, including roles like Insight Manager (Qual), Senior Insight Executive (Qual), Data Analyst, and Trainee Panel Coordinator. Here’s what makes Blue Yonder a great place to work: 🛒Top Brands: we collaborate with some of the best brands worldwide, spanning healthcare, cosmetics, laundry, household, personal care, and food & beverage. 🎉People & Culture: we are passionate about fostering a vibrant, supportive, and fun culture for our team. 💡Innovation: we invest company profits into innovating new methodologies for our clients - it never stops and it's very exciting! Check out our jobs here: https://bit.ly/3ZGQlBV #MarketResearch #Jobs #Vacancies #Hiring #MRX

Understanding moments is critical to producing winning products. Yet so much research is still reliant on outdated memory based post hoc surveys and diary apps. Diary apps have their place, but some behaviours, emotions, sensations, observations are too fleeting to be captured. Or they happen at times when using apps is inappropriate or unsafe. To overcome the challenge, we need to innovate and use new tech. Join Hannah Over, Innovation Manager, and Luke Green, Innovation Executive, as they present a case study on how the patented Clickscape© technology was used to understand the symptom experience of a Fibromyalgia patient. Click the link in the comments to watch now! #moments #data #insights #webinar #clickscape

The best Innovation research combines varied perspectives. But making time for all perspectives is challenging. In this article (link in comments), we explore a practical 4-step way to examine a product problem from different perspectives. Wear 4 different hats! 1. Devil’s advocate hat 2. Contextual hat 3. Qual and Quant hat 4. The Director’s hat Sometimes, in teams or on your own, deliberately shifting your perspective will lead to more rounded solutions. #MarketResearch #Innovation #ConsumerInsights #Empathy

Discover the latest R&D trends and insights in our latest newsletter, in this edition: 🗺️ To be truly superior in market, we need detail. And then more detail. Here we share our latest thinking on the attribute mapping approach: what it takes to build products that can achieve superiority. 💡Are you considering how to build the culture of innovation you need in your R&D insight team? Read the summary from our latest ‘Innovate & Elevate’ event for key tips and practical strategies from FMCG leaders. 🤯Do we rely on imperfect consumer memories to understand the detail of moments and occasions? Learn how Clickscape® technology empowered a patient with real-time detailed symptom tracking to aid understanding of their condition. 😎We’re excited to be going to EuroSense 2024, 8-11 September, to learn, explore and network with likeminded sensory experts. Let us know if you’re going too, see you in Dublin!    Get in touch if you’d like to discuss anything in more detail – we're right here to help you.    #Insights #Trends #Innovation #MRX #MarketResearch 

Does your category ever feel ‘hyper-optimised’? Years of high-quality innovation from all players makes it harder and harder to find those edges. But find them we must – the growth demand will never fade. There are two ways research must help: 1. Be faster 2. Find new ways Speed is not always easy in real-world innovation testing. But it is possible, with the latest automation. New methods, when done well, yield new insights. Insights the competition doesn’t have. Find out more (link in the comments) about how you can drive agile and faster research in CPG. #CPG #Innovation #ConsumerInsights #MRX

Let’s talk about scales! We all use them, but do we really stop to think critically about which ones are best for the job? Likert scales are the ‘go to’ for many in innovation research. How often do we think in detail about why that is? Here are 3 thoughts you may not have considered... Versatile Measurement: Likert scales can assess various dimensions like agreement, satisfaction, and frequency, offering a flexible approach to capturing data. Customisable Design: from 5 to 9-point scales, you can tailor Likert scales to fit the specificity and depth of your research, balancing accuracy and respondent fatigue. Enhanced Insights: by collecting and analysing reliable data, Likert scales can guide decision-making, product improvements, and customer satisfaction strategies. There is more to the Likert than meets the eye! For more in-depth guidance on using Likert scales effectively, check out our latest article (link in the comments). If you're planning a project and need expert assistance, we're here to help! #DataScience #SurveyDesign #MarketResearch #QuantitativeAnalysis #MRX

We recently came together for our ‘Summer of Love’ party, hosted by our wonderful founders, Jonathan Million CMRS and Claire Million!  In true Blue Yonder fashion, our groovy outfits fit the theme perfectly as we celebrated with delicious food, themed cocktails and inflatable fun. This was a wonderful opportunity to celebrate our collective achievements so far this year. We also celebrated some individual accomplishments, and we would like to offer huge congratulations to James Heron, Lara Rudin, and Francesca Hipperson for their well-deserved promotions, and to Steph Harper and Hollie Bell for receiving their 5-year service awards.  Well done everyone, it’s been a great year so far! #SummerParty #Awards #Achievements #BlueYonder2024 #OneTeam