Blurred’s Post

View organization page for Blurred, graphic

2,576 followers

There are waves of inaccurate claims on the nutritional credentials of plant-based drinks spreading like wildfire across the media and social channels, which are not only false and scare-mongering, but also cause unnecessary pressure and worry for people. And this is particularly relevant for parents trying to do the right thing by their children that have dairy intolerances or allergies. Alongside our client Oatly we are delivering an ambassador programme with a difference, working with a number of registered dietitians to land science-based fact checking posts about oat drinks on social channels, debunking some of the biggest myths out there.    Not only is this positive content spreading far and wide across TikTok and Instagram but we’re seeing genuine impact from the people we set out to reach, which is of course the ultimate aim. Some examples pasted in comments if you want to see.   And this is just the beginning - there's plenty more to come...

  • No alternative text description for this image
Like
Reply

To view or add a comment, sign in

Explore topics