Blurred

Our research has found that one thing sets true impact leaders apart from their competitors: the creation of a unifying, quantifiable positive impact target. We call this an Anchor Goal©.    On Wednesday, 25th September, alongside our friends at Deverill we’ll be discussing how this idea:   💡 Makes your sustainability strategy and narrative more effective and compelling ☂ Unifies disparate and costly ‘purpose’ initiatives under an umbrella mission ↗ Differentiates the brand and reinforces commercial strategy 🌍 Moves us to a "post ESG" world, where companies can do more with less   We’ll be unveiling TRUE, our methodology for helping companies define the right Anchor Goal for their business. We'll look at case studies of companies doing it well. And we'll discuss with a panel of experts how we move beyond ESG as a reporting burden to Impact as an opportunity.   If you want to join us (in person or vitually) for this event click the sign up link below! 👇 https://lnkd.in/e7rMSquc

In February this year we launched our new six month long internship programme and welcomed Tapiwa Nyirenda MSc and Jacob Page to the Blurred team. Since starting with us they have both fully immersed themselves into the working world, Blurred culture and most importantly have delivered brilliant and impactful work. Having fully impressed the whole team we’re delighted to have offered them both permanent roles as Junior Consultants. Huge congratulations to Tapiwa and Jacob! And if you want to know more about what it looks like to intern at Blurred just watch this 👇🏼 #communications #teamnews #peoplefirst #internship

We've been working with client e& over the past few months to develop a refreshed 2030 sustainability strategy and narrative for the company and have officially announced our partnership today. From the start of our relationship, we’ve seen the business's ambition to use sustainability as a force for good and to create meaningful, long-term positive impact for people and planet. We felt it was a brief that was made for Blurred and our team Stuart Lambert, Jeremy Cohen, Matt Peacock, Anisha Vikram Shah, Talia Shehadeh have been working in true collaboration with the brilliant Andrew Dunnett. And this is just the beginning! Thanks to Siobhan Holt for the write up. https://lnkd.in/ePe48-nY. #clientwork #sustainability #impact #communications

A week since the Pros Awards and we already looking forward to next year!✨   Such a great night celebrating talented UK-based Black, Asian, Mixed Race and Ethnic Minority PR and comms professionals.   The night was filled with laughter, good tunes and heartfelt stories from well-deserved winners.    The first awards ceremony for our two interns Jacob Page and Tapiwa Nyirenda MSc, but hopefully the first of many!   Special mentions to Blurred’s own Veronica Patton-Cemm who was shortlisted for Agency Leader of the Year, for all her amazing work, developing actionable, impact-focused insights across a range of sectors, themes and topics. And a big congrats to Randy Manicks who won this category.    Anisha Vikram Shah also returned to the Pros Awards stage to announce the winner for Change Maker of the Year.    Last but certainly not least, a huge congratulations and thank you to Elizabeth Bananuka and all those involved in the organisation of last week’s celebration.

The PRWeek UK awards nominations are in and it's not too shabby a day for us, with 6 shortlistings for the following; - Best Environmental Purpose Campaign: Climate Labelling - Why Not? for Oatly - Best Social Purpose Campaign: I Am Not A Typo - Best Use of Planning, Strategy and Evaluation: Climate Labelling - Why Not? for Oatly - Not-for-Profit: I Am Not A Typo - Diversity, Equity and Inclusion Champion And we're chuffed to see one of our excellent Consultants Talia Shehadeh being shortlisted for Young Game Changer of the Year. Bring on 16th October... for now we shall bask in the glory of the shortlists. Congrats to our other pals in the industry for their shortlists too. Some great work knocking about. #workthatworks #impact #awards #recognition #creativeconsulting #creativecommunications #team

It’s been many months in the making, so it’s a proud moment to see the partnership that Blurred designed and brokered between Diageo and UK Men's Sheds Association go live today. The partnership was born out of the insight that men aged over 55 – a significant proportion of the Men’s Sheds movement – have been found to be one of the groups most likely to drink at harmful levels. For many within this demographic, increased alcohol consumption can be driven by a range of social, financial, and psychological reasons, including bereavement, retirement, and loneliness. Diageo is proud to work within communities to equip people with the information and support they need to drink responsibly and UK Men’s Sheds Associations play a critical role in reducing isolation, encouraging men to come together to pursue practical activities and forge social connections through the network of community spaces – ‘men’s sheds’ – it provides. Together, Diageo and Men’s Sheds Associations want to empower individuals and create more connected communities. Now that the news is out there, the teams will be busy developing a number of impactful initiatives to bring the partnership to life, including co-developing a programme of activity to encourage alcohol moderation, equipping ‘Shed Leaders’ with the resources to lead informed conversations about the causes and consequences of harmful drinking. These engaging resources will be available through Diageo’s flagship responsible drinking platform DRINKiQ. Thanks to the 'Shedders' in Camden who took the time to meet with Nuno Teles on Friday and chat to him about the positive impact these spaces have on their mental health, and discuss how the the parties can collaborate to drive meaningful progress, promote moderation and support men's wellbeing. #clientwork #mentalhealth #mensmentalhealth #impact #meaningfulpartnerships #responsibledrinking

There are waves of inaccurate claims on the nutritional credentials of plant-based drinks spreading like wildfire across the media and social channels, which are not only false and scare-mongering, but also cause unnecessary pressure and worry for people. And this is particularly relevant for parents trying to do the right thing by their children that have dairy intolerances or allergies. Alongside our client Oatly we are delivering an ambassador programme with a difference, working with a number of registered dietitians to land science-based fact checking posts about oat drinks on social channels, debunking some of the biggest myths out there.    Not only is this positive content spreading far and wide across TikTok and Instagram but we’re seeing genuine impact from the people we set out to reach, which is of course the ultimate aim. Some examples pasted in comments if you want to see.   And this is just the beginning - there's plenty more to come...

Veronica Patton-Cemm, Consulting Director, Insights, takes a closer look at one of our favourite campaigns from #Cannes and asks - what does it tell us about the rise of data in creative impact campaigns? And are we being robust enough? https://lnkd.in/ehKCPPu7

We're really proud to have delivered this piece of video content to mark Danube Day (tomorrow) with our cohort partners Oh My! Creative. Designed to celebrate the hard work being done by the WWF Central and Eastern Europe, the International Commission for the Protection of the Danube River (ICPDR) and The Coca-Cola Foundation to preserve and restore vital ecosystems across the Danube basin.   According to the WWF-CEE, by 2021 the Living Danube Partnership had restored approximately 5,462 hectares of vital wetlands, rivers and floodplains, helping build water and climate resilience in the region. The partnership is a great example of how close collaboration can make a real impact for people and the planet. #clientwork

DE&I has been a central part of our business from day 1. As our knowledge and understanding has grown (and continues to grow) we are increasingly focused on intersectionality. As a result we now measure beyond gender and race of our employees, to include disability and socio-economic background. One of our Senior Consulting Directors, Cathal Wogan shared his views with PRWeek UK on whether the communications industry is too middle-class and how the sector should improve its social diversity. Spoiler alert, yes it is too middle class and there's plenty we could be doing to improve its diversity. Read more on the link below... https://lnkd.in/eCwZY4us