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The Key to Challenger Brands' Success? 🔑 Evolving and innovating. And Dash Water relaunching their popular Grapefruit flavour is the proof you need. Here’s what happened… 🍊Last summer, Dash launched Grapefruit as a 300,000 limited-run summer flavour.  🍊The response was unbelievable, reaching the highest rate of sales of all Dash flavours in its first month. 🍊Recognising its popularity, they’ve now expanded their range to include this fan-favourite permanently. But the innovation doesn't stop there. Dash recently introduced 'Big Dash' cans, sized at 500ml, in two of their most popular flavours that are now available at Waitrose. This is innovation of a different kind…not just a bigger can but solving the identified opportunity within meal deals. By staying responsive to what their customer wants, and taking action to expand their product line, they’ve maintained their position as a brand to watch in the beverage market. Cheers to Dash Water 💦 Want to chat about taking a strategic approach to NPD? Drop me a DM or get in touch from the link in the comments. #fmcg #challengerbrands #insighttoimpact Andrew Cope Huw Davies

Modern health drinks are overly complicated. We need a simple option that tastes like the good ole’ days. SZZL is a 12 oz. time machine that transports you with just one sip. We capture the essence of your favorite classic beverages, with just 6g of sugar per can, real ingredients, and no alternative sweeteners. The result is a unique hybrid between soda and seltzer that is refreshingly simple. Just a simple drink bringing back simple times. #grocery #groceries #groceryretail #groceryindustry #grocerystore #bigy #demoulas #marketbasket #wegmans #foodservice #vending #lowsugar #soda #beverages #beverage #beverageindustry #classicbeverage #new #distributorswanted #distributor #distributors #sales #seltzer #amazon #target #TJX #walmart #hannaford #albertsons #seveneleven #NOBL

Austin is cranking out good food and drinks, with some brands reaching national and international status like Waterloo, Nutrabolt and Siete. This article dives into how Miguel Garza's team at Siete Family Foods got on Whole Foods' radar — it all started with an email. #austin #cpg #food #wholefoods #siete #business

The recent Australian Broadcasting Corporation (ABC) Four Corners report, accompanied by today's article on ABC News, sheds light on a practice that's been an open secret within our industry: the disguising of "home brand" alcohol by major retailers like Coles and Woolworths. While this may not be breaking news for those in the field, it's heartening to see it gain broader attention. The growing trend of branding these products to mimic premium independent labels is particularly concerning, especially since these mass-produced products can be much more competitive in price. It not only adds a layer of complexity to the market but also sows confusion among consumers, undermining consumer trust in an era where brand integrity is more critical than ever. Globally, independent brewers, distillers, and winemakers face significant headwinds navigating economic challenges, including inflation, excises, market behaviours and rising production costs. Each week, we hear that loved brands face financial challenges, with Big Shed Brewing Concern and Hawkers Beer recently declaring voluntary administration. As consumers and industry, we must advocate for greater transparency, not only in terms of production but also regarding nutritional, health, and tax/excise information, giving the consumer the tools to make informed buying decisions. The alcohol industry should be champions for the values of quality and transparency, ensuring the promotion of safe, ethical consumption, catering to the evolving preferences of consumers, and contributing to building a more trustworthy and transparent industry. The rising trends of moderation, quality, and consumer choice is a positive one that should be encouraged, but not at the expense of the craft industry. I don't have all the answers, but I do believe that the alcohol industry needs to find ways to communicate and engage better with consumers, strengthen trust and be more transparent. In the immediate; - Support local, independent producers 🍺🍷🥃 - Read the labels and see where the product was produced - Check for trust marks like the Independent Brewers Association (IBA) - By direct where possible What do you think? https://lnkd.in/g-taHGBR #AlcoholIndustry #BrandIntegrity #ConsumerTrust #Transparency #MarketingEthics

🌾 𝐊𝐞𝐥𝐥𝐨𝐠𝐠'𝐬 𝐂𝐡𝐨𝐜𝐨𝐬 𝐆𝐨𝐞𝐬 𝐌𝐮𝐥𝐭𝐢𝐠𝐫𝐚𝐢𝐧: 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐃𝐞𝐥𝐢𝐠𝐡𝐭! 🌟 𝗜𝗻 𝗝𝘂𝗻𝗲 𝟮𝟬𝟮𝟰, WK Kellogg Co’s, the leading breakfast cereal brand in India, announced the relaunch of its most loved brand Kellogg’s Chocos to ‘Kellogg's Multigrain Chocos. The new #Multigrain #Chocos are created with a healthy combination of grains, including #wheat, #jowar, #rice and #corn, and do not include maida. This novel cuisine has no maida and is rich in fiber, #protein, and iron. It is also fortified with #vitamins, calcium, and iron. Additionally, the product has more chocolate than previously, which makes it a kid-friendly and enticing option. The new Kellogg’s Multigrain Chocos offers the perfect combination of nourishment and taste, making it a win-win for both moms and kids. Multigrain Chocos are priced at Rs. 10/-and come in several pack sizes. Customers can choose it off the shelf from retailers on MT, GT, and e-commerce platforms. For their relaunch campaign, Kellogg's has enlisted well-known actor Kajol Devgan as a brand ambassador. The recent commercial video emphasizes the lighthearted bargaining and scheming that frequently takes place between a mother and her child during breakfast. 𝙇𝙤𝙤𝙠 𝙖𝙩 𝙤𝙪𝙧 𝘾𝙤𝙧𝙧𝙚𝙡𝙖𝙩𝙚𝙙 𝙍𝙚𝙥𝙤𝙧𝙩 👉: https://bit.ly/3zDBQWK #MultigrainChocos #NewChocos #HealthyBreakfast #ChocosUpgrade #MultigrainGoodness

It's so encouraging to see a retailer like Misfits Market who go above and beyond to support emerging brands in the wake of the Foxtrot bankruptcy. Michelle Breyer Buff Greebe Brooke Wilson #retailers #channelstrategy #emergingbrands #startups #cpgstartups

JOY wins ‘Best wine launch’ in Grocer Top Product Awards We are very proud to announce that JOY, the wine brand launched in August, was recognized in The Grocer Top Product Awards on 18th December. The Grocer judges said: “Bright, attractive and distinctly fruity, Joy is Concha y Toro’s bid to convert young adults into wine drinkers. Designed to bring a “vibrant and sassy alternative” to the mainstream wine market,  Joy is available in four SKUs – Fruity Rosé, Bright White, Juicy Red and Orange Spritz.” Claire Raine, Brands Controller at Concha y Toro UK says “We’re really thrilled, as this award comes from a proposition that was grounded in consumer insight, thoroughly researched and then communicated with a plan tailored to appeal specifically to consumers discovering the Joy of wine for the first time. “Early on in the process, we identified our ‘JOY ambassdors’ and mapped out their interests; what, how and where they consume media, and then built a tone of voice and look that stood out in the wine category to create a brand that acted more like a sprits or cocktail brand than a traditional wine brand.”   New shoppers to the category As Claire explains, “We are creating a brand which will be incremental not just for Concha y Toro but also for the category. It’s really encouraging that anecdotally we’re seeing that a major proportion of people buying JOY are new to the wine category.” The JOY range carries an RRP of £7.50 per 75cl. Find out more at joywine.co.uk #JOY #conchaytoro

Austin is cranking out good food and drinks, with some brands reaching national and international status like Waterloo, Nutrabolt and Siete. This article dives into how Miguel Garza's team at Siete got on Whole Foods' radar — it all started with an email. #austin #cpg #food #wholefoods #siete #business

Interesting strategy from TJMaxx. Learn how they entice customers to spend more through their food aisles. 📎 RetailWire #TJMaxx #Retail #Grocery #Food #Shopping #Sales

New York's wine and liquor stores are not currently able to sell non-alcoholic versions of alcoholic beverages, but that may change. Non-alcoholic beverage sales are up 34% in the past year. This proposed change is expected to face opposition from grocery and convenience stores, which currently dominate the distribution of non-alcoholic drinks. Despite potential challenges, proponents argue that liquor stores are the natural destination for such products. The push for non-alcoholic options comes amidst a decline in alcohol consumption, particularly among younger demographics, who are increasingly prioritizing health and wellness. Specialty stores catering to booze-free beverages are on the rise, indicating a shifting consumer preference towards non-alcoholic alternatives. Source: New York Post #LiquorLawyer #Entrepreneurship #LegalServices #Law #DrinksIndustry #Regulations #AlcoholCompliance #WineIndustryAdvisor #AlcoholIndustryAdvisor #BeverageIndustry #SpiritsIndustry #AlcoholIndustry