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Based on Everest Group’s #CMO Survey 2024, this webinar will highlight the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices. Join our experts to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing. https://okt.to/yKB1pL We will dive into questions, including: ⚡What are the top challenges a CMO is looking to solve in 2024? ⚡How is the CMO’s outsourcing behavior changing? ⚡What is the CMO mindset around the incorporation of emerging technologies, such as generative AI, in marketing activities? ⚡How is sustainability changing the marketing conversation? ⚡Which emerging channels will see an increased demand in 2024?

Join us for our June 18 webinar on the top challenges for CMOs in 2024. Showcasing findings from our CMO Survey 2024, our experts Nishant Jeyanth, Darshita Lohiya, and David Rickard will discuss the impact of emerging technologies, consumer preferences, and macroeconomic trends on the marketing sector in the coming 12 months. Register now to save your place: https://okt.to/olYfuP #Marketing #CMO #Research #genAI #AI

Can your brand do the sun pose, or is it more of a downward dog? Join Kantar live on LinkedIn on October 29 as our innovation and brand strategy experts discuss how to successfully stretch your brand to drive growth. They'll explore the risks of maintaining the status quo, the importance of an incremental approach, why brand size matters, using #AI to identify innovation opportunities, and more. Reserve your spot for this can't miss session!

I just returned from the #ANAmasters conference, feeling energized and inspired. This was my first time attending the GLOBAL CMO GROWTH COUNCIL, and I'm excited to help shape the future of marketing alongside over 250 CMOs from around the world. One enduring truth emerged: impactful marketing puts the customer at the center. It’s about truly understanding the person behind the buyer, rather than viewing them merely as a means to achieve a KPI. To do this effectively, organizations must treat customer insights as an essential part of their toolkit. As marketing leaders, our role is to champion the value of customer insights and to show how we use this knowledge to create meaningful, measurable work that drives business outcomes. And what about AI? Unsurprisingly, AI was also a major topic of discussion. Companies are at different stages of their AI journey, and our team is taking a thoughtful approach—evaluating and testing specific solutions. It’s easy to feel overwhelmed by AI, but the key is to start with targeted use cases and build from there. These bursts of learning and collaboration are invigorating, and it's wonderful to share these experiences with some of the leaders from the HUB International Marketing team. GLOBAL CMO GROWTH COUNCIL Association of National Advertisers Jennie Greenwood Kristin Johnson Boswell Tanya Gonzalez

AI is transforming the competitive landscape in every industry. Check out the three ways AI-native organisations are disrupting the market, industries and economies. #AI

In today’s digital age, knowledge is power. As Peter Drucker once said in The Effective Executive, “Knowledge has to be improved, challenged, and increased constantly, or it vanishes.” Whether it’s optimizing operations, adopting AI, or reimagining customer experiences, having the right expertise can drive your success. At Green Minds, we connect you with industry leaders who’ve been there and done that—helping you navigate digital transformation with confidence. From validating strategies to unlocking new growth opportunities, our experts have you covered. Ready to lead the change? Let’s talk! 🌐 Ahad Awan Ashhad J. Maira M. Manal Aftab Isra Saleem Hunain A.

AI is transforming the competitive landscape in every industry. Check out the three ways AI-native organisations are disrupting the market, industries and economies. #AI

THOUGHT LEADERSHIP ARTICLE | 🤖 #GenAI... has your brand fully embraced its potential.. or are you still on the fence about utilisation? According to a 2023 report published by McKinsey, GenAI can potentially create between $2.6 and $4.4 trillion in value to GDP across industries. But despite its huge potential, when you dig into the data, most GenAI adoption in market is still only occurring in its most basic forms. We delve into where brands are at in their GenAI journey including some innovative applications in market, and some of the concerns holding brands back. We also give tips on: ✅how to define where to apply GenAI ✅how to prime your organisation for success - through operational frameworks, governance, and executive buy-in. _____________________________________________ 👉 READ: https://lnkd.in/gwhj3v2W _____________________________________________ #innovation #brandstrategy #generativeAI

Unlocking Growth through Innovation🚀 🌟 Discover how innovation is not just an idea but a growth engine in sectors like tech and consumer goods. 💡 Insights from 650 companies reveal that leaders in innovation don't just compete, they dominate. Strategies for success as innovative grower: -Embrace agility and dynamic resource allocation for a competitive edge. -Invest heavily in digital prowess, staffing 30% more experts in digital and analytics. -A strong innovation culture links to better use of technologies like generative AI. -Despite uncertainties, these companies are actively exploring new growth avenues. Learn how innovative strategies are essential in today's business world 👇 #InnovationLeadership #GrowthStrategy #BusinessTransformation"

AI-native organizations are redefining what's possible, and they’re just getting started. With #AI at their core, these companies are shaking up industries, leveling the playing field, and pushing digital transformation into overdrive. As they grow, expect them to challenge even the biggest global enterprises and elevate customer expectations across the board.   In my final AI at Work video on AI-native organizations, I explore the lasting impact these trailblazers will have on our world—and why staying ahead of these shifts is crucial for any business leader. How is your organization responding to this new wave of innovation? Tune in and let me know in the comments below.