BoConcept’s Post

🌟 Reflecting on our Innovative Beauty Group (IBG) seminar 🌟 We recently participated in a digital scavenger hunt across Paris, organized by Diverteo. This experience was not just about fun but it was also a valuable way to embody some of IBG's core values – under a beautiful sun. And spoiler alert: my team won (yes, we got medals!) 🏅 Here are some insights from our adventure: 1. Team Confidence - We kicked off with a strong belief in our team's capabilities, losing was not an option! 2. Leveraging Talents - Each member contributed their strengths: Xavier Leclerc de Hauteclocque set a high pace, Thomas Drocourt handled the logical challenges brilliantly, Alicia Hammoum and Sébastien Singier brought their creativity and sharp calculations to the table and I was happy to leave Roch le Prince in charge of the navigation but made sure to convey the instructions effectively. 3. Decisive Collaboration - Everyone had a voice, but once a decision was made—whether it was about our route or strategy—we committed without second-guessing. 4. Focus on Results - We kept our attention on the ultimate goal, avoiding the trap of overthinking each step. That said, we still managed to capture a great team selfie on our first try! 📸 5. Integrity - We played by the rules, with no cheating or exceeding time limits. This experience reinforced the importance of  #Agility, #Teamwork, and #Integrity in everything we do. Looking forward to more collaborative adventures ahead!

Hospitality is a team sport, and every player matters.

All geared up for the biggest year yet for Heineken ® 0.0%! Start your engines….. For the first time EVER we are bringing Formula 1 to Ireland with Heineken 0.0%, featuring x 3 time F1 World Champion Max Verstappen. This F1 campaign will be the largest every campaign for the Heineken 0.0% brand, a complete category first. It delivers a core message that consumers should never drive, if they have been drinking, reinforcing our “Always a choice” pillar within the company’s overall” Brew a Better World” strategy. Heineken® 0.0% is Ireland’s most popular alcohol-free beer, offering consumers more choice for occasions where they choose not to consume alcohol. This is the latest moderation campaign from Heineken® to feature a Formula 1 star. Previously, F1 stars Nico Rosberg and Jackie Stewart featured in Heineken’s “When You Drive, Never Drink” campaigns. The “Best Driver” advertisement was devised by creative agency Le Pub, which is part of Publicis, and was informed by market research that showed that the reasons for selecting a designated driver included driving experience, enjoyment, or simply the person who volunteered. The media buying for the campaign will be managed by Dentsu.

It's UEFA Champions League match night, a time not only for top-tier football but also for reflecting on our collaboration with UCL sponsors. For 25 (!) years, we've been measuring the global impact of Champions League sponsorships.   Why is the Champions League such a valuable sponsorship for brands?   - 𝐖𝐨𝐫𝐥𝐝-𝐜𝐥𝐚𝐬𝐬 𝐚𝐩𝐩𝐞𝐚𝐥: Naturally, it's the immense global allure of the best football in the world. - 𝐘𝐞𝐚𝐫-𝐫𝐨𝐮𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: The opportunity to be visible and to activate throughout the entire year. - 𝐋𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭: Dedicated sponsors for whom the Champions League (sometimes for 25 years already) is closely intertwined with their brand strategy.   And because there's no brand impact without creative activation, this is my favourite campaign of this season so far. What's yours?

I often get the question from (business)relationships what it is that CM.com does. Well here's your answer 😉 The Dutch Grand Prix is THE perfect showcase where all of our solutions come together, can't wait until next weekend! 🏁 Are you also looking to deepen your consumer relationships? For example through personalised campaigns and/or a multi-channel customer service platform? Let's connect! #DutchGrandPrix #F1 #Engagementsoftware

TIME SHIFT Football fans love watching the game at sports bars. What happens when matches happen in the early morning when those bars are shut? Heineken has launched a campaign to turn select 24-hour laundromats into late-night / early morning sports-viewing locations where UEFA Champions League fans can watch the football matches. Consumers can scan a time-sensitive QR-code on washing machines at local locations of WashEnjoy, one of South Korea’s largest laundromat franchises. The code will give them access to a live stream of the quarter and semi-final soccer matches on SPOTV, the only UEFA Champions League broadcaster in the region. The idea for “LaundroMatch” is in keeping with Heineken’s UEFA Champions League campaign, “Cheers to the Real Hardcore Fans,” which depicts the lengths to which many of the sport’s fans will go to show their devotion, like naming their pets after their favorite players. The campaign is meant to redefine what it means to be a hardcore fan in a bid to make football more inclusive. Watch here: https://lnkd.in/gM2WiWyZ #fandom #beermarketing #sports #football #koreanfans The HEINEKEN Company #brandexperience

Check out the latest ProFi News! 😎 #service #maintenance #propertymaintenance #construction #update

"𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙞𝙨 𝙆𝙞𝙣𝙜 𝙗𝙪𝙩 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙞𝙨 𝙌𝙪𝙚𝙚𝙣, 𝙖𝙣𝙙 𝙩𝙝𝙚 𝙡𝙖𝙙𝙮 𝙧𝙪𝙡𝙚𝙨 𝙩𝙝𝙚 𝙝𝙤𝙪𝙨𝙚!" (Mari Smith) Absolute truth, especially when, for example, in "the house" you have two #F1 drivers like Daniel Ricciardo and Yuki Tsunoda challenging each other on an exhilarating "Italian Taste Test": one of the many successful productions by the Content & Digital team at Visa Cash App RB F1 Team 👨🍳 I must say we have had great 𝘥𝘳𝘪𝘷𝘦𝘳 𝘥𝘶𝘰𝘴 in our team, in the last few years, when it came of working with them to create valuable contents for our channels: 𝗬𝘂𝗸𝗶 𝗧𝘀𝘂𝗻𝗼𝗱𝗮 & 𝗣𝗶𝗲𝗿𝗿𝗲 𝗚𝗮𝘀𝗹𝘆 back in the Scuderia AlphaTauri years and now 𝗬𝘂𝗸𝗶 & 𝗗𝗮𝗻𝗶𝗲𝗹 are two quintessential examples of perfect pairs of characters for such contents. But whoever you end working with, it's all about deeply understanding their profiles, their strengths and weaknesses, and trying and get the most out of them, creating a nice, fun and comfortable environment for your talents, in order to create a piece of content which ends in being highly engaging for your fanbase (and for the whole F1 audience in this case) and ultimately a great exposure opportunity for your partners and sponsors 👇

The new Pacini Group headquarters represents an important step in our growth path. A place designed to inspire our team and strengthen the sense of belonging to our company. #Pacinigroup #Realestateadvisory #Hospitalitydevelopment #Hotelmanagement

⚽️[Sports Biz News]🇪🇸Revenue Diversification and Contribution to the Local Economy through PÍO PÍO Beer: UD Las Palmas' Challenge👏 UD Las Palmas, a renowned football club in Spain's La Liga, is expanding beyond football by launching "PÍO PÍO Beer," a new venture aimed at diversifying revenue and supporting local economic growth. PÍO PÍO Beer, inspired by the club’s iconic chant, is available in three varieties: Special Lager, Non-Alcoholic Toasted, and Orange Beer. Each beer is crafted using 100% local ingredients and traditional brewing methods, reflecting the rich cultural heritage of the Canary Islands. The launch event, held at Gran Canaria Stadium, gathered over 300 guests, including club directors, players, and local leaders. Club president Miguel Ángel Ramírez emphasized the importance of this project, describing it as a historic moment for UD Las Palmas. The initiative is designed to support the club financially while giving back to the local community, with the beer produced without industrial filtering to preserve its natural qualities. This project is more than just a new product; it’s a symbol of UD Las Palmas’ commitment to innovation and community. The club has secured a €500,000 sponsorship from PÍO PÍO Beer for the first season, contributing significantly to its financial stability. PÍO PÍO Beer demonstrates how sports organizations can leverage their brand to explore new business opportunities, ensuring sustainability and growth. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #udlaspalmas #laliga #beer #soccer #soccerfans #communitycontribution #newbusiness #businessinvestment