The Boston Beer Company’s Post

40 Years in Beer: As the decade of the 1990s progressed, I came to refer to the significance of the Rich O’s difference as our being host to a bona fide “beer program,” a term I might have coined, although surely it was already in use somewhere before I seized upon it. Fundamentally, a “beer program” was (and remains) a statement of organizational and philosophical intent, meaning that first and foremost we regarded beer to be of sufficient importance to serve as a core business focus, also implying that we were fully educated about the range of possibilities, capable of arranging our beer selections thematically (by style, country or origin or sheer serendipity), and aiming for excellence even if perfection always will remain an unattainable ideal. Beer programs go back 30-odd years for me. Maybe some of you might consider it for your establishments. After all, it's never too late. https://lnkd.in/e5pqBCbc

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Tilray has entered into a definitive agreement to acquire four craft breweries from Molson Coors. The acquisition includes Hop Valley Brewing Company, Terrapin Beer Co., Revolver Brewing, and Atwater Brewery. Tilray’s portfolio will expand across key beer markets adding 30% new beer buying accounts. The Tilray Beverages portfolio boasts a range of leading craft beer, spirits and non-alcohol beverages including SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, Green Flash Brewing Company, Shock Top, Breckenridge Brewery, Breckenridge Distillery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewing Company, Widmer Brothers Brewing, Square Mile Cider Company, HiBall Energy, and Happy Flower CBD sparkling cocktails. This strategic acquisition is expected to position Tilray for continued growth and expansion in the beverage industry. Tilray's beer business is expected to grow to 15 million cases annually, cementing Tilray Beverages as the #1 craft brewer in the Pacific Northwest, #1 in Georgia and anchors Tilray’s craft brands in two key beer states, Texas and Michigan.

The Business of Beer Coming from the home of Guinness, a brand that is synonymous with Ireland, we Irish have an appreciation of beer being part of a national identity: think Heineken and Carlsberg as being associated with their home countries, also. But the brewing industry is much more complex than that, with major corporations holding a multitude of national and international brands. So where does a national brewery such as Bofferding fit? How does it compare with the many local and regional brewers in Germany, for example? Where does it sit vis a vis the craft beers and micro-breweries? What are the challenges - quality raw materials, water purity and distribution to name but a few? Join us for a presentation on this by Mathias Lentz, Director of Brasserie Nationale on 10th July, 2024 at 18.00 (Registration) to hear these topics addressed. The presentation will be followed by a Q&A which in turn will precede a tour of the brewery and beer tasting. Canapes will also be available. Registration Prior registration necessary by clicking on this link https://lnkd.in/ee9wFSbs   Or by sending a mail to info@ilcc.lu

International Beer Day on the first Friday of August celebrates beer. Though typically a social event outside of work, there are inclusive ways to celebrate with colleagues that respect workplace dynamics and individual preferences. Celebrating International Beer Day at work can be an excellent team-building exercise, offering a relaxed atmosphere for employees to share tastes and interests. It's an opportunity for team members to bond over shared favorites and for the company to foster a culture of camaraderie and enjoyment in a responsible manner. To mark International Beer Day at the office: Host a virtual beer tasting to enjoy a variety of flavors while discussing them over video chat. Organize a beer trivia game with fun facts and history for everyone to learn and enjoy. Encourage a homebrew showcase for employee-brewed beers. Share beer and food pairing suggestions for colleagues to try at home. Tips: Include non-alcoholic beer options and beer-themed mocktails for non-drinkers. Always promote responsible consumption and adherence to company policy.

Challenges of the modern beverage market 🌍🍻 The challenges for #breweries and beverage companies are more #diverse than ever before. Customers now expect a wide #variety of beer options in relatively short time frames. It is crucial for breweries to be flexible and able to adapt quickly. Additionally, increased prices are posing new challenges for beverage producers in general. Fortunately, with ProLeiT as your strong partner, you can overcome these obstacles. Discover what our Sales Manager Breweries & Distilleries, Markus Hauf, has to say about these important topics. 🚀 Feel free to reach out if you have any questions! 😊 http://spr.ly/6048ROg9I

I’d like to know Doug’s position on the LCBO worker’s strike action. It’s all fine and good to redirect commercial demand to supply but the employees of the LCBO want to be back at work. The Ontario Public Service Employees Union townhall where the membership will have a chance to be updated on negotiations between the Provincial Government and the union will take place tomorrow. I believe that the government should be making its stance on our workers strike known in a coherent and public statement tomorrow as well. It’s my opinion that the current industry model is better than what the government is planning. I understand that many industry forces want the LCBO to relinquish our place in the sales environment, but is that wise for Ontario? My answer is that it is not. The LCBO has great buying power, the ability and expertise to import the finest beer wine spirits and ready to drink, the LCBO contributes to Provincial coffers and every few weeks we rally for a charity fundraising campaign. We keep a high standard of professionalism. We are at the forefront of reporting retail theft effectively. If Doug Ford government goes on with the plan to bring liquor to every storefront it’s my opinion that’s inviting decline. Decline in our power, decline in our province, decline in our standards, decline in our safety.

Challenges of the modern beverage market 🌍🍻 The challenges for #breweries and beverage companies are more #diverse than ever before. Customers now expect a wide #variety of beer options in relatively short time frames. It is crucial for breweries to be flexible and able to adapt quickly. Additionally, increased prices are posing new challenges for beverage producers in general. Fortunately, with ProLeiT as your strong partner, you can overcome these obstacles. Discover what our Sales Manager Breweries & Distilleries, Markus Hauf, has to say about these important topics. 🚀 Feel free to reach out if you have any questions! 😊 http://spr.ly/6044ROtZK

📊🍺 Craft Beer Insights: New findings from the Brewers Association Harris Poll reveal the latest consumer trends in craft beer. From evolving flavor preferences to the impact of economic factors, discover what’s shaping the choices of craft beer enthusiasts today. Stay ahead of the curve and tap into these insights to elevate your brewing strategy. 🍻 👉 Read the full article here: https://zurl.co/6aMt #CraftBeer #BrewingTrends #ConsumerInsights #BeerIndustry #BrewingBusiness #CraftBrewing

����🐸 Who knew our favorite H2O could become your favorite brew? 😉 Transforming humble water into award-winning beers is truly a magic trick we are proud to execute! 🎩💦➡️🍺 Remember folks, "In Beer, We Trust" especially if it's Consbeeracy Beer! 🍻 Every single drop we brew is crafted with passionate precision, and a dash of love.❤️ But...that's not all! 😏 We're not just in the beer game. Oh no! AJ also makes sauces that are at par with our beers made with our beers. If the thought itself has got your taste buds tingling, imagine what the real deal will do! 🍯🔥 The only thing you’ll be asking for after tasting our sauces is MORE! 😋🍴 Here at Consbeeracy Brewery - we make water go WOW, and sauce go POW! 💥 Ever seen a frog on a beer bottle? 🐸🍺 That’s us, FOLLOW THE FROG...after all, who wouldn’t want to hop towards an explosion of taste?🎆 Now you know the secret 👀 But remember, IF YOU KNOW, YOU KNOW! 😉 Hop over to our place, let’s cheer with a beer! 🍻💚🐸 #BestBrews #BeerLovers #FollowTheFrog #SaucyAffairs #CraftBeerRevolution #ItsAJThing