Boston New Technology (BNT)’s Post

The success of a product offered or a service provided depends on how accurate the sales pitch is. Some basic pointers for ensuring the same. #Marketing #Sales #SalesPitch

Some great tips here on a pitch deck Nirmal C.

I’m on my own path and I would like to share the evolution of my elevator pitch. Here it goes. In the world of independent consulting, I knew from the start that I didn’t want to replicate anyone else’s success. Success, after all, isn’t built in a hurry. It’s crafted, refined, and uniquely yours. I began with the phrase, “I help founders solve their marketing problems.” Sounds straightforward, right? But here’s what I learned along the way: 🤌🏽 𝗔𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺: I realized that identifying and articulating a marketing problem is often more challenging and time-consuming than solving it. 🙌🏽 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: My startup-centric lingo (“founder,” “GTM,” “users”) didn’t resonate with medium and large businesses with steady revenue streams. 👍🏽 𝗔𝗵𝗮 𝗠𝗼𝗺𝗲𝗻𝘁𝘀: In my one-day workshops, I witnessed management stakeholders having significant aha moments, leading to profound shifts in their thinking. Three Key Realizations: 🚀 “𝗙𝗶𝗻𝗱𝗶𝗻𝗴” a marketing problem resonated more deeply with my clients than jumping straight to “solving” it. 🚀 I have a natural affinity for a Sherlock-style 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗶𝘃𝗲 𝗺𝗲𝘁𝗵𝗼𝗱, where I dig into data points and challenge unhelpful beliefs. 🚀 I 𝗴𝗲𝗻𝘂𝗶𝗻𝗲𝗹𝘆 𝗲𝗻𝗷𝗼𝘆 the process of uncovering problems. So now, I say, “𝗜 𝗵𝗲𝗹𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀.” Every minor transition towards progress is worthwhile to document, and this one felt particularly significant. #FractionalCMO #progress #marketing

Today I spent 20 minutes in the DM's with a Mastermind client who was feeling frustrated and stuck with her methodology (which is definitely a grueling process). Within those 20 minutes we could: >Clearly identify what was happening that was causing her to not move forward and feel frustrated with her method > Craft the 3 core components of her method that gave her a lightbulb "ah ha" of clarity she needed to move forward > Come up with a plan that suited her learning and implementation style that felt aligned and clear to her In an industry where so many people complain about feeling like they join programs that lack the support, where they get lost in the crowd or treated like a dollar sign... I chose to create programs that let me become SO hands on with my clients (especially in my Sustainable Profit Academy), that I could help them make strategic moves quickly. And in an industry where were taught and bragging about how LITTLE access to give to clients who pay you a pretty penny, I'm here for those who value CHANGE over distance. If you're looking for a program where you have HANDS ON support, looking at EVERY piece of your business (from messaging, marketing, funnels, offers, and everything in between)... And helps you identify your opportunities, build your methodology and create a growth ecosystem that fits YOU, let's chat. Business growth doesn't have to be something you figure out on your own! #businessgrowth #businessgrowthstrategy #businesstrategy

👉 Mastering the Art of the Elevator Pitch: Guide for Capital-Raisers An elevator pitch can make a powerful impact. It hinges on both your message and your delivery. Today, let's take a look at some actionable advice I've prepared to boost your pitch from good to unforgettable. Imagine you’re in an elevator with Elon Musk or Sara Blakely, and you have 60 seconds to pitch your heart out. What would you say? Your elevator pitch needs to be sharply focused, clear, and impactful, capturing the core of your business. 🔸 Start with a Bang Begin with a statement that grabs attention. Think of Brian Chesky, Airbnb’s CEO, pitching, “Turn your extra space into income.” It’s direct, understandable, and intriguing. Your opening line should make your listener lean in, eager to hear more. 🔸 Problem, Solution, Magic Every memorable elevator pitch follows this simple structure: Problem: Identify a relatable problem your target audience faces. Make it vivid; let your listeners feel the pinch of the issue. Solution: Introduce your product or service as the hero that saves the day. Showcase its unique value proposition. Magic: Share a success story, statistic, or a vision that paints a picture of a brighter future. 🔸 The Power of Brevity Time is of the essence. Your pitch should be brief - every word matters. Consider how Steve Jobs introduced products with simple and impactful statements. 🔸 Practice Makes Perfect You might not get it right on the first try, and that’s okay. Practice your pitch, deliver it to friends, family, and mentors. Seek feedback and improve it until it’s polished and powerful. 🔸 What Not to Do Avoid professional jargon and complicated terms. Your grandmother should be able to understand your pitch. Don’t underestimate the power of a pause; it can be really powerful. And never, ever forget to close with a call to action. Whether it’s asking for a meeting, a follow-up call, or directing them to your website, make sure your listener knows what the next step is. 🔸 Closing Thoughts Your elevator pitch is more than just a speech; it’s a bridge connecting your vision to the potential investor’s interest. Keep your audience wanting more, and be prepared to deliver when they ask. Be patient, persistent, and always ready to learn and adapt. More insights and guidance on raising capital by https://lnkd.in/djcUiTnm #business #economy #entrepreneurship #familyoffice #fundraising #hedgefunds #investing #investment #innovation #markets #privateequity #startups #technology #venturecapital #wealthmanagement

The best part of my job as a pitch coach? There is no such thing as a perfect pitch! I see a lot of posts like 'The Perfect Pitch Template'. But the reality is that we pitch in so many different ways, to so many different audiences - there is no perfect pitch template. An investor pitch is different to a customer pitch, which i different to a network event pitch, which is different to a pitch on an exhibition stand, which is different to... You get the picture. I give frameworks and principles to help startups and professionals find their own pitch in my workshops and coaching. The most useful 2 things I have found in guiding anyone on what to say are; 👫 Audience - who are you pitching to? What do they care about? Often we want to tell about what w're doing - but in reality, customers and investors wants to know about the things that are on their mind. So we need to focus on what's relevant to them - and this will be different in every pitch. 🎯 Objective - what do we want them to do as a result of the pitch? What action do we want them to take? For example - you make a cold outreach to an investor. Your goal is a meeting, not an investment. Or you have a first meeting with a client: your goal is a follow up meeting with two people from department X, not a deal. Being clear on the target outcome shapes what we say near the end of the pitch, and a few things along the way. I'm in favour of any time-saving tools! Use all the templates, tools and GPT stuff you can to cut preparation time (although I've found Post-Its are the best time-saver available...) But keep focused on the people you are pitching to, and what you want them to do. This will help you make good decisions about what should be in - and left out - of your 'perfect pitch'!

Are you ready to take your startup to the next level? The key to securing funding and winning over investors lies in a compelling pitch deck. Last year, I developed over 25 pitch decks for clients and prepped several founders for pitch deck presentations. Starting off from simple conversations, I'm able to craft a pitch deck that captures their business model framework. Here's a step-by-step guide to crafting that perfect pitch deck: 1. Start Strong: Grab attention with a captivating cover slide featuring your company name, logo, and tagline. 2. Identify the Problem: Clearly define the problem your product or service solves to demonstrate its market relevance. 3. Present Your Solution: Showcase your innovative solution and explain how it effectively addresses the identified problem. 4. Highlight Market Opportunity: Provide insights into the market size, growth potential, and target audience to illustrate the opportunity for investors. 5. Outline Your Business Model: Articulate how your company plans to generate revenue and sustainably grow over time. 6. Showcase Traction: Impress investors by sharing any existing traction, such as sales figures, partnerships, or user metrics. 7. Emphasize Your Unique Selling Proposition (USP): Clearly communicate what sets your product or service apart from competitors to capture investor interest. 8. Introduce Your Team: Introduce the key members of your team, highlighting their expertise and relevance to the venture. 9. Provide Financial Projections: Offer realistic financial projections, including revenue forecasts, expenses, and key milestones. 10. Detail Use of Funds: Clearly outline how you plan to allocate the investment funds to drive growth and achieve your goals. 11. State Your Ask: State the amount of funding you are seeking and what investors can expect in return for their investment. 12. Include an Appendix: Supplement your pitch with additional materials like testimonials, product demos, or industry reports to provide further context. Ready to create your winning pitch deck? Want to captivate investors with a compelling story of opportunity and success? To get started, Let's connect... 👉 Take action today and start crafting your perfect pitch deck. The future of your startup awaits! 👈 #pitchdeck #businessmodelcanvas #businessdesigndocument #businesssupportservices

Last week at Web Summit I saw a lot of pitches, and I saw a lot of problems. 😬Let's talk about my takeaways for techies wanting to pitch a solution using THE 5 Cs... 1️⃣ CONTEXT surrounding the problem Explaining the problem or pain point is one of the most essential parts of any pitch. You could have an amazing piece of software, but if nobody feels the need to buy it then your code is for nothing. Not only do you need to explain what the problem is (e.g. via a relatable anecdote), you also need to provide context as to why current solutions fall flat. Most crucially, you need to do this quickly and succinctly. 2️⃣ CLARITY about the solution Once you outline what the problem is, you need to be clear about the solution you offer. This does NOT mean that you jump into a technical discussion about your implementation!* This means explaining in clear, easy language exactly what you are offering, from the perspective of an end user. If your non-technical parents, aunts, uncles, children, etc. can't understand what you're talking about, then you need to rework it. The exception here is highly industry-specific tools: even then, you need to cultivate one explanation for potential end users, and one explanation for potential investors with no exposure to that industry. *The exception here is highly-technical events and audiences 3️⃣ CLICHES you need to avoid Imagine a world where communication is uncluttered, innovative, and genuine, powered by our state-of-the-art, holistic approach to cutting cliches. We champion cutting-edge, disruptive clarity, transforming pitches into authentic conversations with seamless integration. Step into an AI-driven future, where ideas resonate in their purest form, full of synergy, and free from overused buzzwords. Join us in redefining the art of user-centric, sustainable communication and create the future, today! 4️⃣ CUT CUT CUT the unnecessary stuff If you're working on a 1- to 3-minute pitch, you don't have time to be giving an intricate backstory or talking deeply about your ideas for possible side features. You need to polish your idea to its purest, most valuable form. When drafting your pitch, challenge yourself to consistently interrogate your own ideas with this question: 👏 Does this serve our main value proposition? 👏 You might love talking about the technical implementation details, or how you built the company to where it is today, but leave these things for the potential follow-up questions. 5️⃣ CASE for what you need and how you make it valuable You should always include at least a brief overview of what you're looking for and how you plan to build value: in other words, what is your business case? Again, keep this brief, direct, and obvious. --- The pitch is about covering the basics of what you have to offer. If you can make that COMPELLING and EXCITING, then you can let follow-up questions guide the details! #pitching #techcommunity #publicspeaking

𝐈𝐍𝐒𝐈𝐆𝐇𝐓 #𝟐: 𝐂𝐇𝐎𝐎𝐒𝐄 𝐓𝐇𝐄 𝐀𝐏𝐏𝐑𝐎𝐏𝐑𝐈𝐀𝐓𝐄 𝐓𝐘𝐏𝐄 𝐎𝐅 𝐏𝐈𝐓𝐂𝐇 𝐃𝐄𝐂𝐊 Now, we are going to confuse first-time founders a lot. There are four types of pitch decks involved in fundraising. Each type serves a unique purpose and has a distinct goal. 𝐈𝐍𝐓𝐑𝐎 𝐃𝐄𝐂𝐊 Goal: To spark an investor's interest in the first or second meeting Length: 10-22 slides Use case: Email or investor meeting The Intro Deck needs to: 👉🏻 tell your startup story without you 👉🏻 Be mobile-friendly 👉🏻 Answer more questions than it raises Some investors require a pitch deck before deciding on a meeting. Half of them form their initial opinion by reading your pitch deck on their mobile phone. Therefore, the Intro Deck must be easy to skim or flip through on a mobile device. In the beginning of an investor meeting, the Intro Deck supports your 4-5 minute pitch. After the introduction, you can initiate a dialogue by asking if the investor wants to know more about your tech, team, traction, or Go-To-Market strategy. Intro Deck is also the deck that an associate or investor shares with other partners in the VC firm after the call. Their opinion about you forms based on 30% of your deck, 30% on the written memo, and 40% on the person you pitched to. 𝐒𝐓𝐀𝐆𝐄 𝐃𝐄𝐂𝐊 Goal: To support your pitch on stage Length: 1-10 slides Use case: Pitching on stage The Stage Deck should: 👉🏻 Ideally, have no slides beyond the title slide 👉🏻 Contain minimal text The audience's focus should be on you, not on reading your slides. Use only keywords or one-liners. Any pictures should support your speech, not distract from it. 𝐒𝐔𝐏𝐏𝐎𝐑𝐓 𝐃𝐄𝐂𝐊 Goal: To assist in answering investor’s questions during the meeting Length: 20-50 slides Use case: Investor meeting Ideally, you should be able to answer most questions without slides. Prepare slides for common questions needing visual representation of complex data, such as graphs, process flows, detailed technical comparisons, etc. You don't walk through these slides during your pitch. 𝐑𝐄𝐀𝐃𝐈𝐍𝐆 𝐃𝐄𝐂𝐊 Some investors like Reading Decks, which they ask to be sent after the meeting and contain additional material for the questions investors ask. However, we recommend using a 𝐃𝐀𝐓𝐀 𝐑𝐎𝐎𝐌 with separate files instead. Long decks lose attention easily, and finding specific answers from them is harder. Tip for a data room: include a FAQ file to make investors’ lives easier. 𝐈𝐍 𝐂𝐎𝐍𝐂𝐋𝐔𝐒𝐈𝐎𝐍 We advise you to prepare an INTRO DECK and update it regularly. Depending on the need, you can create shorter or longer versions of your latest INTRO DECK. ------------------ This is an episode of the micro-course “Building an impressive pitch deck for deep-tech investors” The first episode: “Get into the head of a deep tech investor” https://lnkd.in/gKuQJDq5 🔔 Follow CDL-Estonia not to miss the next episodes of the micro-course.

Whether you're running a small startup or a large corporation, cash flow is the fuel that keeps your business engine running. But here's the real question: Does every company know - how to reach the right customer? Does every business understand - how to stay relevant in the eyes of their audience? In today's fast-paced world, mastering sales skills is not just important—it's essential. With technology putting information at buyers' fingertips, the market is more competitive than ever. So, how do you not only survive but thrive? This and many other reasons underscore the need for top-notch sales skills. #salestraining #salescertification #mindshift