BRAKEABLE 👨‍💻🛠️🪡📊’s Post

🌿🚀 New Article Alert: Brakeable featured in "Forum Nachhaltig Wirtschaften"! 🚀🌿 We are thrilled to share that Brakeable has been highlighted in an insightful article published just yesterday in forum Nachhaltig Wirtschaften. The piece dives deep into the paradox faced by companies in today's competitive markets: the push for shorter product cycles versus the urgent need for sustainable practices emphasized by EU directives like the Green Claims and Eco-Design-Guidelines. 🔍 Key Highlights from the Article: 🌱 The Dilemma: Companies and consumers are caught in a cycle that demands faster product turnover, often leading to lower-quality goods, while sustainability pressures are mounting. ♻️ Product Longevity: The article explores how product longevity, seen as a key aspect of quality, can significantly reduce the carbon footprint. Quality is not just a selling point but a crucial factor in sustainable consumption, perceived as more eco-friendly than recycled products by consumers. 📊 Research Insights: In collaboration with the German Institutes of Textile and Fiber Research and VAUDE, the study analyzed how the lifespan of products affects their carbon footprint. Astonishingly, products with higher manufacturing efforts, such as wool textiles, showed up to 60% CO2 savings when used longer. 🔧 Design and Manufacturing: The findings highlight that improvements in product design and manufacturing can greatly enhance longevity, offering a more impactful reduction in CO2 emissions compared to other factors like energy source selection or transportation methods. 💡 Consumer Perception: Longevity is often linked to quality by consumers. The Ellen MacArthur Foundation underscores the importance of both longevity and quality to maintain product appeal and relevance. Understanding real-world usage and wear through consumer engagement is crucial for developing effective circular product strategies. 💬 Join the Conversation: We are eager to connect with industry stakeholders to drive the shift towards longer product lifecycles and sustainable business models. 🤝 Thanks to the great team making this article happen: Julian Schmidt, René Bethmann, Florian Schmid, Thomas Fischer, Mareike Giebeler, Marie Carlotta Hoffend, OpenAI #Sustainability #CircularEconomy #ProductLongevity #Carbonfootprint

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Thank you for the great article! I am looking forward to seeing Brakeable grow, to support the industry in making more sustainable clothing ♻️ 

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