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🌿🚀 New Article Alert: Brakeable featured in "Forum Nachhaltig Wirtschaften"! 🚀🌿 We are thrilled to share that Brakeable has been highlighted in an insightful article published just yesterday in forum Nachhaltig Wirtschaften. The piece dives deep into the paradox faced by companies in today's competitive markets: the push for shorter product cycles versus the urgent need for sustainable practices emphasized by EU directives like the Green Claims and Eco-Design-Guidelines. 🔍 Key Highlights from the Article: 🌱 The Dilemma: Companies and consumers are caught in a cycle that demands faster product turnover, often leading to lower-quality goods, while sustainability pressures are mounting. ♻️ Product Longevity: The article explores how product longevity, seen as a key aspect of quality, can significantly reduce the carbon footprint. Quality is not just a selling point but a crucial factor in sustainable consumption, perceived as more eco-friendly than recycled products by consumers. 📊 Research Insights: In collaboration with the German Institutes of Textile and Fiber Research and VAUDE, the study analyzed how the lifespan of products affects their carbon footprint. Astonishingly, products with higher manufacturing efforts, such as wool textiles, showed up to 60% CO2 savings when used longer. 🔧 Design and Manufacturing: The findings highlight that improvements in product design and manufacturing can greatly enhance longevity, offering a more impactful reduction in CO2 emissions compared to other factors like energy source selection or transportation methods. 💡 Consumer Perception: Longevity is often linked to quality by consumers. The Ellen MacArthur Foundation underscores the importance of both longevity and quality to maintain product appeal and relevance. Understanding real-world usage and wear through consumer engagement is crucial for developing effective circular product strategies. 💬 Join the Conversation: We are eager to connect with industry stakeholders to drive the shift towards longer product lifecycles and sustainable business models. 🤝 Thanks to the great team making this article happen: Julian Schmidt, René Bethmann, Florian Schmid, Thomas Fischer, Mareike Giebeler, Marie Carlotta Hoffend, OpenAI #Sustainability #CircularEconomy #ProductLongevity #Carbonfootprint

Thanks for the efforts in this project Thomas and Stefan Hauser to quantify the positive environmental impact of products with longer lifetime. Again an example, that there are possibilities to act. One challenge remains, which is the same as also observed for a second approach, better circularity of textiles: Both, wool as natural fiber with lot of positive properties same as recycled fibers with reduced carbon footprint and avoiding waste, are more expensive as fibers and more costly in processing compared to virgin short staple fibers (e.g. cotton or polyester). But the first production steps - spinning and weaving/knitting - are under big cost pressure. Those processes are not able to get their additional cost compensated by their direct customers in the following steps, also because to my observation down the chain to garment there is a lack of awareness and know-how about the complex interrelationships and for the specific know-how needed in each step for any adaption. Huge cost pressure results traditionally backwards from brands and trade, because this final step has to bear a lot of cost. It is the only visible, covering huge cost of product development and marketing. And it also has to cover the cost for finally unsellable products, which is a reasonable share. To my understanding a joint approach is needed from several sides - intensify co-operation with all participants along the chain - use approaches of Industry4.0 and AI to reduce the quantity of unsold products - continue research to understand impact of different measures - continue working on technical solutions, because creating know-how along the complex textile chain will still consume extremely time and ressources - work to create general awareness and understanding in public

Why packaging sustainability goes beyond materials📦 Sustainability in packaging is often associated with eco-friendly materials, but did you know that it’s about much more? Sustainable packaging involves looking at the entire lifecycle—from production to disposal. Reducing energy consumption, optimizing logistics, and designing for reuse or recyclability are just as important as the materials used. For example, lightweight packaging reduces fuel consumption during transport, and designing packaging that’s easy to recycle or reuse helps cut down on landfill waste. It’s not just about being “green”—it’s about creating long-term value for both businesses and the environment. Interested in how a holistic approach to sustainability can benefit your business? Meet us at FACHPACK 2024 to explore innovative solutions that go beyond materials. 🗓️ Dates: September 24-26 📍 Location: Hall 5, Booth 5-161 🔗 Schedule a meeting with Masterpress S.A. e-commerce https://lnkd.in/eFB3ngQh #Sustainability #LifecycleDesign #EcoPackaging #Fachpack2024

🌍 Sustainability in packaging: 3 lessons for all 🌱 In today's world, the demand for sustainable packaging is no longer just a trend—it's a necessity. Yet, we've seen numerous brands struggling to meet their sustainability targets. While these missed goals might seem like setbacks, they offer valuable lessons for us all. 1️⃣ Lesson #1: Integrate #sustainability early Sustainability shouldn't be an afterthought. It needs to be embedded into the packaging design, development, and procurement stages. Early integration leads to more innovative solutions that align with both environmental goals and market needs. 2️⃣ Lesson #2: Collaboration is key No single company has all the answers. Success in sustainable packaging requires collaboration across the supply chain. By working closely with material suppliers, designers, and recyclers, brands can create packaging that meets sustainability targets without compromising functionality or aesthetics. 3️⃣ Lesson #3: Transparency and accountability matter Consumers are increasingly demanding transparency in sustainability efforts. Brands that openly communicate their progress, challenges, and successes build trust and drive loyalty. Being accountable means owning up to missed targets and committing to doing better. At Plastrans Technologies, we're committed to helping our partners navigate these challenges. We aim to empower brands to meet and exceed their sustainability goals by offering innovative, sustainable packaging solutions. Together, we can shape a future where #sustainable #packaging is the norm, not the exception. 🚀 Join us for the Excellence Brunch: On November 19, we are hosting an exclusive event titled “Turning Visions into Reality – Navigating Through Complexity.” This brunch will offer insights into best practices and strategic approaches for a sustainable and resource-efficient plastics industry. Register for the Excellence Brunch and delve deeper into our sustainability journey: https://lnkd.in/d6n4D8xh

Within the lighting industry there's a throwaway mentality. If a light's finished with, it goes to landfill. Orluna are rejecting this mentality. Believing instead that all lighting products should be sourced and designed with the intention of being recovered, recycled and fully repairable. Since 2018, Orluna has wholeheartedly embraced circular economy principles as they believe this is the best single way to make a tangible, immediate difference. Over the last four years Orluna has quietly reformulated. Redesigning supply chains, materials, product design and collection, so that, Orluna now operates fully on circular economy principles. All Orluna products remain the same quality as ever, but are now designed for circularity. Circular products mean less virgin materials, less packaging and, most importantly, saying goodbye to single-use manufacturing. This is beautifully lit, for life.

At Oliver Inc., we’re all about creating packaging that’s not only beautiful but also better for the planet. As more brands aim to reduce their environmental impact, we’re here to make sure they don’t have to choose between sustainability and eye-catching designs. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐝𝐨 𝐢𝐭: 𝐄𝐜𝐨-𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐌𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬: We work with recycled and biodegradable materials to keep packaging eco-friendly. 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐭 𝐏𝐫𝐢𝐧𝐭𝐢𝐧𝐠: With our advanced presses, like Heidelberg, and cold foil treatments, we deliver vibrant, detailed designs while cutting down on waste and energy. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: From reusable designs to minimizing carbon footprints, we help brands keep sustainability at the heart of their packaging. Whether you’re in beauty, luxury, or any other industry, our team can help you create packaging that looks great and meets today’s sustainability standards. Ready to create something beautiful and responsible? Let’s talk! - https://hubs.li/Q02Sl5Sx0 #SustainablePackaging #EcoFriendlyMaterials #InnovativePackaging #RecycledPackaging #BiodegradablePackaging #LuxuryPackaging #CustomPackagingSolutions #GreenPackaging #EcoConsciousBranding #OliverInc

🌿 Are you ready to revolutionize your packaging and skyrocket your brand to success? 🚀 In the fast-paced world of textile weaving, dyeing factories, and apparel brands, traditional packaging has become a burden, holding back your potential for growth and success. But fear not, because there's a solution that not only addresses these pain points but also propels your brand towards a brighter, more sustainable future. 🌍 💰 The Payoffs of Sustainable Packaging: More Money: Reduce costs associated with waste disposal, fines for environmental violations, and inefficiencies in your supply chain. Plus, appeal to eco-conscious consumers who are willing to pay a premium for sustainable products. Better Quality of Life: Contribute to a healthier planet for future generations by reducing pollution, conserving resources, and promoting ethical business practices. Enjoy the peace of mind that comes with knowing you're making a positive impact. 🌱 It's Time to Take Action: Embrace sustainable packaging as a strategic investment in the success of your business and the well-being of our planet. Align your proposals with your company's strategic goals, emphasizing long-term financial benefits, competitive advantages, and brand reputation enhancement. 🌿 Are you a true leader who can inspire and lead others to this movement? Join the sustainability revolution today and unlock endless opportunities for growth, innovation, and positive impact. Let's make a difference together, one eco-friendly package at a time. 💚 💬 Comment your thoughts below and let us know how you're planning to integrate sustainable packaging into your business strategy. Don't forget to follow me in LinkedIn for similar content and join the sustainability revolution today! #Sustainability #EcoFriendly #TextileIndustry #GreenFuture #SustainablePackaging #BrandImage #Innovation

Dr. Bettina Temath, Head of Global Marketing, shares insights into Trützschler's latest innovations showcased at ITM 2024. With a focus on efficiency and sustainability, Trützschler Group continues to revolutionize the textile industry. #TrützschlerGroup #TextileInnovation #ITM2024 #SpinningTechnology #Sustainability #Efficiency #CircularEconomy #TextileRecycling #MarketTrends #textileinsights

Celebrating World Environment Day on 5 June!   As we understand that sustainability is not a destination but a continuous journey of improvement and innovation. We're exploring new materials, technologies, and processes to further enhance the sustainability of our products and operations. Whether it's experimenting with alternative materials or optimizing our supply chain, we're on the lookout for ways to minimize our environmental impact and contribute to a healthier planet.   One of the most exciting concept projects we've been working on recently is the creation of our Fuji welcome tray and tissue box Manam made from "Pinatex." Pinatex is made from pineapple leaf fibers. The leaves are considered a waste product and are transformed into a new raw material. The material is strong, lightweight, and flexible. It is sustainably sourced, containing no harmful chemicals or animal products.   Although this is a concept for now, we are committed to finding innovative, sustainable product solutions to bring to market continuously. We invite you to actively join us in this journey.   #WorldEnvironmentDay #Sustainability #Innovation #EcoFriendly #FutureOfMaterials