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🚀🌍 Education is the key that unlocks a better world, and we're committed to making a difference! At College Marketing Pros, we firmly believe in the power of education to shape minds, foster growth, and drive progress. 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

Why is consistent messaging important? 💻 Recognition & Memorability 🧠 Repetition is key to memory retention. Consistent messaging helps your institution stand out in the minds of prospective students, making it more likely that they will remember and recognize your brand when making their enrollment decision. One study by the Marketing Science Institute found that consistent branding across multiple channels increases brand recognition by up to 80%. #HigherEducation #HigherEd #EnrollmentMarketing #HigherEdMarketing #HigherEdRecruitment

A massive congratulations to the Fall 2024 MS Marketing graduates! 🎓 Your hard work, dedication, and passion have paid off. Here's to the next chapter of your journey, we can't wait to see what you accomplish! 🎉 #MarketingLeadership #GraduationDay #ClassOf2024 #UCLindnerMarketing #ExperientialLearning #TopCampaigns #UCMKTG #MSMarketing #UofCincy

Join us for this one-hour supercharged webinar to learn more about Student Branding and Strategic Planning for standing out in the college application

While over half of international students start their research six months before applying, let's face it: the other half needs more time. Our conversion cycles aren't limited to just six months. Enter the power of early brand building. By engaging with students early on, we warm up audiences and pave the way for higher application numbers. An effective HE marketing strategy goes beyond the typical 'Study here because we're great' or 'Apply now to secure a seat.' It's about nurturing a trusting relationship by answering questions and addressing concerns every step of the way. #StudentJourneyPlanning #EarlyEngagementStrategy #HEMarketingSuccess

🎓 #MarketingMonday: Crafting a Campus Experience that Sticks 🎓 In higher ed marketing, it’s not just about filling seats—it’s about creating a journey. 📚 Each student interaction should feel like the next chapter in their story. This is how you gain loyal alumni and advocates for your institute. 🌟 3 Things to Think About: Storytelling, Not Selling: The best marketing invites students into a narrative they can see themselves in. It’s not about the program you offer—it’s about the future they’re building. Engagement that Matters: Instead of overloading students with info, focus on what truly matters to them. Create content that sparks conversation, whether it’s about life on campus, real-world skills, or the moments that matter most in their journey. Authenticity = Connection: Forget polished, corporate-sounding messaging. Highlight the real people behind your institution—students, professors, and alumni—and their raw, unfiltered experiences. What’s one way you or your institution helps students feel like they belong from day one? Let’s talk about it below! ⬇️ #HigherEdMarketing #StudentSuccess #EnrollmentJourney #HigherEducation #HigherEdTrends #CampusCulture #MarketingMonday

Having spent a bit of time myself in Higher Education marketing, it was inspiring to spend a few days this week with California Community College PIOs and MarCom folks. Key takeaways- marketers need other marketers for ideas, growth and inspiration. It’s a tough job at any institution and many teams are way understaffed, but the work done is vital to a colleges mission and brand awareness to students and the community. Can I hear from higher ed marketers out there? What are your biggest challenges?

College Marketing Pros offers tailored solutions that are the key to your institution's success. Let's work together to achieve greatness in higher education and pave the way for a future filled with triumphs and milestones. 🎯 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

The 4th and final episode of "A Guide to Graduate Marketing in 2024" is live on Enrollify! This special episode features a panel for four GEM professionals and NAGAP, the Association for Graduate Enrollment Management regulars: Kittie Pain- Director of Graduate Admissions, Kutztown University of Pennsylvania Keith Ramsdell- Vice President for Enrollment Management and Marketing, Ashland University Brett DiMarzo- Director, Graduate Enrollment Digital Strategy, Boston College Marcus Hanscom, Director of Enrollment Marketing, DD Agency We delve into the transformative trends in graduate marketing and enrollment management, featuring insights from a panel of seasoned professionals. The panel discusses the shift towards stackable certificates, the impact of AI on student recruitment, and the need for a more business-minded approach in graduate admissions. The conversation also covers the importance of creating authentic, value-driven student experiences both online and on-campus. 📋 Key Takeaways 📚 Stackable Certificates: Offering flexibility and value to students, becoming a significant trend. 🤖 AI and Digital Tools: Critical adoption for future recruitment and engagement. 💼 Business-Minded Approach: Necessity of a strategic, ROI-focused mindset in graduate enrollment. 💡 Student Experience: Importance of authenticity and personalized engagement in marketing. 🚀 Program Innovation: Essential for staying competitive with innovative offerings and delivery methods.

Imagine a future where the Marketing Department transforms into the Digital Education Hub 🚀⏩. Here’s the game plan: 🌟 Share 99% of our insights, completely free. No strings attached! 🌍 Educate prospects far and wide, without boundaries, thanks to digital magic 📲. 💫 Develop education flywheels that celebrate taking steps 🚶♂️, celebrating wins 🏆, and sharing journeys openly 🗺. 💰 Then, the magic 1% - where we bring value through implementation, accountability circles, nurturing communities 🌱, support systems, and tangible products 🛍. Let's be real: No one’s keen on being 'sold to.' 😅 But learning? Now, that's something everyone's up for. 📚🌟 #digitalmarketing #marketing #marketingstrategy #cmo #cmoinsights #fractionalleadership