We can't wait! Register NOW for our Marketing Innovation #BISummit hosted by McCormick & Company! https://lnkd.in/gzHYi6gw AARP's Barbara Shipley will take the stage in Maryland on Wednesday, July 31st with her moderator The TARA Group's Hamid Qayyum for an enlightening fireside chat! Join us during this incredible event to hear from Barbara, Hamid, and other top industry leaders! #Marketing #Innovation #McCormick #Brand #BrandMarketing #Maryland #BaltimoreCommunity #MarketingInnovation #AARP #TARAGroup
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Great webinar about brand growth strategies and how to identify what areas to focus on. Worth the time if you are available to tune in!
⌚The countdown is on! Join Kantar's Jane Ostler, EVP, Global Thought Leadership, and Mark Visser, Global Head of Consulting, on Tuesday 14 May, as they will introduce you to the Blueprint for Brand Growth - Kantar's evidence-based framework that will help you shape your marketing strategy and optimise your efforts. 🟣Register today to attend the launch event: https://lnkd.in/eu96VgDV #BlueprintforBrandGrowth #Brand #Marketing
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Join us on Tuesday 14th of May Learn about Blueprint for Brand Growth - an evidence-based framework for the marketing strategy #BlueprintforBrandGrowth
⌚The countdown is on! Join Kantar's Jane Ostler, EVP, Global Thought Leadership, and Mark Visser, Global Head of Consulting, on Tuesday 14 May, as they will introduce you to the Blueprint for Brand Growth - Kantar's evidence-based framework that will help you shape your marketing strategy and optimise your efforts. 🟣Register today to attend the launch event: https://lnkd.in/eu96VgDV #BlueprintforBrandGrowth #Brand #Marketing
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When do agencies fail their clients? Once they stop taking note of emerging trends. Because the CPG landscape is incredibly dynamic, agencies specializing in CPG clients can't afford to rest on their laurels. And if they do, they risk losing it all. So, we'll say it louder for the people at the back: Staying on top of emerging industry trends is crucial! We asked those battling it out in the trenches which of the latest industry developments they believe will have the greatest impact on CPG brands. Swipe through for their insights. 👆 Etienne Bruwer Gerrie Van Niekerk David Carrillo Brad Hendrickson #MagneticCreative #DigitalMarketing #Branding #Advertising #ConsumerGoods #CPGAgency #AwardWinning #ThoughtLeadership
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🎉 TODAY'S THE DAY! 🎉 Join the incredible Jerry Merola as we dive deep into the FEC market LIVE! 🔴 We've got the insights & strategies to supercharge your FEC brand! 🔥 Don't miss out on this MUST WATCH webinar – the key to unlocking your brand's success is just a click away! 🌟 See you there! 💻👀 Register NOW: https://lnkd.in/e-Gxs7g4 #JerryMerola #Webinar #BusinessGrowth #ExpertAdvice #theWOWeffect
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💡 Want some words of #experiential wisdom to start your day with? Have some #brandgrowth inspo from industry titans like the former CGO of The Coca-Cola Company, the CCO of Meow Wolf, and more each month! Subscribe to our LinkedIn The Experience Exec newsletter and AnyRoad to stay updated on guests and our newest topics. #experience #fieldactivations #growth #cgo #cco #promotionhack #experientialexec #marketing #brand #brandgrowth #newsletter #news
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Today’s context is shaking up both brand demand and measurement tools 📊 Decision-makers need to ask themselves: Which thermometer should we use? How can we quantify brand equity and long-term effects? What can we learn from these measures? 🔎 💡 To answer these questions and propose methodologies, AXA, Nestlé, Pernod Ricard, and Ekimetrics have founded a "Marketing Performance Hub" Think Tank. We’ve just released our first Think Tank white paper, "Long-term measurement, brand equity: Measure and optimize to guide your decisions". Discover our winning practices 👇 Thibault Labarre | Matt Andrew | Rémi Devaux | Matthieu Joly | Jérôme Amouyal | Florian Combres | Camille Falguiere | Mathieu Ovaert | Gabriel Levinas | Antoine Genot | Pierric Kersaudy, PhD | Valerie Kaeppelin #MMO #MarketingMixModeling #BrandEquity
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Transforming brand equity into measurable results is a bit art and science. This Think Tank guide walks you through measures to guide your decisions.
Today’s context is shaking up both brand demand and measurement tools 📊 Decision-makers need to ask themselves: Which thermometer should we use? How can we quantify brand equity and long-term effects? What can we learn from these measures? 🔎 💡 To answer these questions and propose methodologies, AXA, Nestlé, Pernod Ricard, and Ekimetrics have founded a "Marketing Performance Hub" Think Tank. We’ve just released our first Think Tank white paper, "Long-term measurement, brand equity: Measure and optimize to guide your decisions". Discover our winning practices 👇 Thibault Labarre | Matt Andrew | Rémi Devaux | Matthieu Joly | Jérôme Amouyal | Florian Combres | Camille Falguiere | Mathieu Ovaert | Gabriel Levinas | Antoine Genot | Pierric Kersaudy, PhD | Valerie Kaeppelin #MMO #MarketingMixModeling #BrandEquity
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Kantar presented the Brand Blueprint Awards for the first time at Cannes Lions International Festival of Creativity to celebrate the best performing brands, by giving out a total of 1️⃣3️⃣ awards – underpinned by our data. The awards celebrate excellence around the Blueprint growth driver ✨ Be Meaningfully Different to More People ✨ and the three growth accelerators: 1️⃣ Predispose More People 2️⃣ Be More Present 3️⃣ Find New Space Find out who won and why 👉 https://lnkd.in/edgEcCJt #Marketing #BrandBlueprintAwards #Cannes
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Michael Grimborg's journey spans from media sales in the 80s to acting as a key component in building one of Sweden’s strongest, and most sustainable brands in their industry during recent years. We’ve gathered the lessons learned along the way and his best advice for marketers in our latest CMO Insights interview, the link is in the comments! #marketinginsights
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Reflecting on an inspiring Keynote at our #iMediaMMSNZ in Taupō last week. James Hurman‘s presentation provided delegates with a unique learning opportunity. In his masterclass, "Future Demand: How to explain the value of brand marketing to non-marketers", attendees gained valuable insights into contrasting methods for generating immediate sales growth and to driving sustaining long-term brand development. #NZMedia #Brandmarketing #NZMarketing
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Head of Marketing & Media @ The TARA Group
1moVery excited to be participating in the #BrandInnovators summit hosted by #McCormick in my hometown!