Klingit’s Post

Businesses dominating a category are telling a story that’s differentiated, since we won't win by trying to tell the incumbents' story better than they can. Every market with commercial opportunity already has incumbents. To have any real chance of success, challenger brands need to differentiate from category dominators. Not just in terms of features, capabilities, or use cases. But with how we tell our story. #marketing #business #sales

💡 Prepare to be inspired by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, as she takes the stage at the Connect CMO event in Las Vegas today! 🌟 Attendees will dive into the complexities of modern marketing as Kelly helps tackle the daunting task of standing out in a saturated market. With 40% of consumers struggling to differentiate between brands, it's time to rethink your brand strategy. Wishing Kelly luck on her enlightening session! ✨ #HarteHanks #ConnectCMO #CMOLeadership #BrandStrategy #BrandManagement #InnovativeMarketing #MarketingStrategy

How to supercharge your #DEI Strategy in 2024 📆 👇🏿 Are you ready to turn DEI talk into action this year? Check out our webinar with Hans Möller, Maddy Lewis and EDGAR MARTINEZ where they discuss how to create DEI activations that spark meaningful change for your company, employees and consumers, illustrated through real world case studies. 📽 Watch the full webinar: https://lnkd.in/e59ckyPj #InclusionStrategy #DEIStrategy #Webinar

💡 Prepare to be inspired by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, as she takes the stage at the Connect CMO event in Las Vegas today! 🌟 Attendees will dive into the complexities of modern marketing as Kelly helps tackle the daunting task of standing out in a saturated market. With 40% of consumers struggling to differentiate between brands, it's time to rethink your brand strategy. Wishing Kelly luck on her enlightening session! ✨ #HarteHanks #ConnectCMO #CMOLeadership #BrandStrategy #BrandManagement #InnovativeMarketing #MarketingStrategy

Helping businesses and brands get published in the media to build credibility and authority to dominate their market. #MediaCoverage #BrandAuthority #BusinessCredibility #MarketDominance #PRStrategy #BrandVisibility #IndustryLeadership #MediaRelations #PublicityCampaign #BusinessSuccess #DigitalMarketing

Increase your brand's visibility in a saturated market. Our targeted tactics ensure you capture the spotlight effectively. Learn how we can enhance your market presence. #BrandVisibility #MarketPresence

Thanks to Stephen Shaw for this great article (we made the cover!) in DM Magazine about the superiority of values-based segmentation over traditional segmentation models. What's it all about in a nutshell? Think of it like this: values drive what people do, and marketers want to convince people to do something. So doesn't it make sense to segment people based on what will get them to do things? That's why we made values into data. So we can measure and map them like a proper business metric. Values are the answer. #values #valuesdriven #segmentation #marketing #directmarketing #sales #leadership #humancentric #data #dmmagazine https://lnkd.in/gd6DupRB

Can’t wait for this discussion! Building insights driven brands in today’s economy is pivotal for success.

The first slide for my next speaker engagement: Excited to share insights at The Distributors "All Stars" event in the Hunter Valley! Remember, additional profit is always in your business somewhere; you just need to look for it. In the FMCG industry, constant movement is key to success - embrace change, embrace technology. #SpeakerEngagement #BusinessInsights #FMCGIndustry #EmbraceChange

LinkedIn, alongside Edelman, has released the 2024 B2B Thought Leadership Impact Report. Thought leadership is a hot topic for most of the brands we work with, as it doesn’t just increase brand awareness, but can drive demand for your business and fortify your position against competitors: https://edl.mn/4bJhRnU #b2bmarketing #thoughtleadership