My DMEXCO 2023 lesson learned:
Every year, the DMEXCO - Digital Marketing Expo & Conference is an important event on my calendar.
I absolutely love the energy, and the chance to network with fellow industry enthusiasts as well as with inspiring advertisers and partners.
But last year, not everything went as planned.
To put it simple: we underestimated just how popular our booth would be.
Our space was too small, every table was packed, and I found myself running from one meeting to the next with barely enough time to catch some fresh air.
Although I was exhausted by the end of the day, I was also incredibly inspired by the conversations I had.
This experience made me realize that even when things seem to be going well, there’s always room to improve.
So, after the event, I sat down with my team and we did some serious reflecting.
How could we make this year’s DMEXCO experience even better?
Here’s what we knew we needed:
➡ A bigger, more inviting booth
➡ Cozier spaces where we can connect with clients without the hustle of passing crowds.
➡ More colleagues from all of our markets to serve our international clients
Today I can say: We made it happen!
I’m thrilled about what’s in store for DMEXCO 2024 and can’t wait to see everything come together.
If you’ll be there, I’d love to connect—just shoot me a DM to secure a (scheduled) meeting.
Let’s make this year even better, together.
#DMEXCO #KeyLearnings #AdTech #DigitalAdvertising
Event Manager // Co-Founder at Break Out in Events
1moLooking forward to seeing the team there 🙌