Brand Metrics

"Branded content is a cornerstone of our commercial strategy, and in recent years, native advertising has become a key contributor to our digital growth," says Ørjan Norbom Head of Commercial Analysis and Insight at Amedia. 💬 In Sean Adams' latest article with the Native Advertising Institute, Ørjan shares his perspective on the power of branded content and how Amedia leverages brand lift metrics to drive results for clients. 📈 Discover why native ads are becoming essential in #publisher strategies and how they pave the way for meaningful #audienceengagement. 🙌 Read the full article here: https://lnkd.in/ehm4_TgY #Publishers #Advertisers #BrandedContent #BrandMetrics #Amedia #AdCampaigns #AudienceEngagement

Just 2 days to go until the big night! We’re eagerly counting down to ExchangeWire's The Wires Global 2024 Awards on Thursday where Brand Metrics is proudly shortlisted in not one, but three categories! 🏆 Best Marketing Technology Solution 🏆 Best New Product or Service: Sell Side 🏆 Best Use of Measurement Sean Adams, Johanna Silfwerbrand Bendroth, and Anette Hallgren from our team will be there to represent Brand Metrics, and we couldn’t be prouder of this achievement. Fingers crossed, and best of luck to all the inspiring nominees! 💫 #BrandMetrics #WiresGlobal2024 #TheWires24 #Awards

Continuing our Metrics Minds series, it’s time to introduce Gavin Merwood, our Commercial Lead for #APAC! 🌎 Gavin’s role focuses on driving commercial #partnerships across the APAC region, working with both new and existing clients. With over 20 years of experience collaborating with major #publishers, Gavin was drawn to Brand Metrics for our scalable, modern approach to solving brand uplift challenges—a game-changer for his clients. 🌟 As for his hidden talent? Gavin has a degree in music and can play piano, guitar, drums, and clarinet. Not your typical #adtech background! 🎶 Want to meet more of the team? Follow us for the next reveal! 💎 #MetricsMinds #CommercialLead #BrandLift #BrandMetrics #TeamSpotlight

In a world where traditional advertising is evolving, native advertising is unlocking new ways to engage customers meaningfully. But how do we measure its success? 🤨 In his latest article, our CMO Sean Adams explores the power of branded content, with insights from our customers and industry leaders like Arianna Chatzidakis, Creative Content Director at HELLO! Magazine!, Marcin Nietrzebka Nietrzebka, Head of Marketing analysis at Ringier Axel Springer Polska, Feiko Backhaus, Marketing Manager at funda, and Ørjan Norbom, Head of Commercial analysis and Insight at Amedia. 👉 Read the full article here: https://heyor.ca/wxZnWd Don’t forget to join our webinar today, in partnership with Native Advertising Institute and discover The Metrics That Matter for native ad success! Sign up for the webinar in the comments below 👇 #NativeAdvertising #BrandedContent #MarketingInsights #Publishers #adtech #Programmatic

Our CMO, Sean Adams, is heading to London today to join the esteemed jury for the World Media Awards 2024! 🧑⚖️🏆 With the shortlist in, Sean and top industry leaders will come together to celebrate and select the best in global content marketing and advertising – recognizing standout work from the Middle East, Africa, Europe, Asia, and the US 🌍. The winners will be announced at an exclusive award ceremony and below are the event details: 📍 Ham Yard Hotel, London 🗓️ Thursday, 21st November 2024 https://lnkd.in/dy2dCHY #WorldMediaAwards2024 #AwardCeremony #BrandMetrics #GlobalRecognition #Awards #ContentMarketing #InternationalAdvertising #WMA2024 World Media Group

We're delighted to have Sean Adams, Chief Marketing Officer at Brand Metrics on the World Media Awards jury. Sean will be joining our panel of experts from top agencies, brands and publishers at tomorrow's Judging Day to decide which of our finalists will be taking home a World Media Award on 21st November. Join us at the awards ceremony when we'll reveal the winners - tickets available here: https://lnkd.in/eXnDWpUA #Awards #ContentMarketing #InternationalAdvertising

We're Hiring... 🚀 Are you ready to take on an exciting role in a fast-growing tech environment? Brand Metrics is looking for a Product Manager to join our talented team! ✨🌍 In this role, you will work with brilliant minds, including our Chief Product Officer, Johanna Silfwerbrand Bendroth, and collaborate with media giants like The Guardian US, The Washington Post, and Bloomberg Media. Plus, enjoy flexible work conditions, professional growth opportunities, and a team that truly values results. 📈 Are you ready for the challenge? Apply now! 💼 https://lnkd.in/gx_4WhFT #Hiring #ApplyNow #BrandMetrics #ProductManager #TeamExpansion #Growth #TechJobs #JoinUs #CareerOpportunities

Barcelona, here we come! 🇪🇸 Our COO Mikael Larsson will be at the Digiday Publishing Summit Europe from October 28-30, 2024! If you’re attending, don’t hesitate to reach out to Mikael for a glass of sangria! P.S. We’ve even heard that Mikael can speak a bit of Catalan! 😉 See you in Barcelona! https://lnkd.in/dEHnRxNT. #DigidayPublishingSummit #Networking #Media #Publishers #adtech #Programmatic #ProgrammaticAdvertising #digiday

Thanks DanAds and Rob Beeler for having me! Was a great time this week chatting with publishers about what's on the horizon and how AI and automation will influence the space. Some final thoughts on this panel... We've seen a proliferation of tech to help brands and publishers more efficiently transact, target, and optimize their buys, and to build more impactful creative. Where we haven't seen the same emphasis on scalability and automation has been on the measurement side of things, with much of the available tech focusing too much on outcomes reporting - conversions, cpc - and not nearly enough on mid-funnel lift metrics. We all know that creative can make or break a campaign. We also know that the right message, at the right time, in the right environment can change perception of a brand, move the audience from consideration to preference, or create loyalty where there was previously indifference. The point? A "successful" campaign doesn't always result in a click or conversion, so it's important that you measure the intended effect of the campaign. It's exciting to see brands and publishers zooming in on the importance of this kind of data when evaluating campaign success, and even more exciting that developments in tech (i.e. Brand Metrics tech) have made this possible to report on at scale. #DanAdsSummit #brandlift #campaigninsights

That’s a wrap for DanAds Summit 2024! 🎉 Yesterday, Kristen Friesen participated in the panel "How Creativity and Measurement Drive Growth," alongside Alex Persky-Stern, Nick Gardiner and moderated by Rob Beeler. They delved into how to balance creativity and measurability for genuine growth in advertising. There was a clear emphasis on the need to simplify and automate processes, particularly in selling various inventory types and utilizing data to measure success. And while AI is making waves, it’s clear that human input is still essential – no AI takeover just yet! Thank you, DanAds, for a great event, and thanks to all the speakers and panelists for the engaging sessions! 🌟 #DanAdsSummit #networking #brandmetrics #adtech #advertisingtech #DanAds #Publishers #Advertisers #Programmatic