Brandfuel Ltd’s Post

🌍 Waste is a Design Flaw 🛠️ On November 6th, I had the amazing opportunity to attend the Design for Planet Festival 2024 by the Design Council. This wasn’t just another online event—it was a brilliantly designed experience that left a lasting impact on how I view the role of design in sustainability. ✨💻 The key message? 'Waste is a design flaw' - Sophie Thomas. ♻️ Every design decision impacts our planet. 🌏 In fact, 80% of a product’s environmental impact and cost is determined during the design phase! As designers, engineers, and innovators, we have the responsibility to rethink, redesign, and redefine what waste means in our processes and products. 🔄 From Patrick Grant’s inspiring keynote on regenerative design 👕 to the engaging Design Debate: Products vs. Business Models? 🤔⚡, the festival showcased transformative ideas about circular design, business innovation, and sustainable impact. This insightful article sums up the festival's core ideas beautifully: 'Waste is a Design Flaw' - Reflections on the Design for Planet Festival 2024 [https://lnkd.in/grAJRaVQ] by Pete Swift, Co-Founder of Planit. The festival reinforced my commitment to exploring Circular Design principles—like Design for Disassembly 🔧 and Self-Repair 🛠️—and applying them to Product Design and Sustainable Mobility. 🌱⚙️ 📚 Check out the article linked above and share your thoughts on waste in design? 👉 How can we, as designers and engineers, tackle this challenge? #CircularDesign #DesignForPlanet #Sustainability #ProductDesign #GreenJobs #WasteNotWantNot #InnovationForGood #Design

Physical movements, postures and gestures affect how we think and feel. What about collaborative spaces that encourage perching? Whether half-sitting on a stool, a rail, the back of a chair or the arm of a couch, people who perch will collaboratively generate more ideas than those who sit. There's a clear, observable correlation between what people's bodies are experiencing and what's happening in their minds. So, in any environment where idea generation is to take place, a perch is a good option that encourages an open mind, easy movement and active interaction. "Perching allows you to come together cognitively and emotionally, but not be overly tied to your physical position or your position on an idea." The Steelcase Flex Perch Stool offers a quick place to sit at an ideal 7.2 degree angle - while remaining fully engaged in mind, body and collaboration. Its innovative design incorporates up to 70% recycled content through a pioneering Ccycled™️ process in partnership with BASF that transforms e-waste into high-performance materials. Designed for circularity, Steelcase Flex Perch Stool is 100% recyclable, contributing to a system that recycles more effectively and productively for future applications. #sustainability #circularity #sustainabledesign #esg

Our highly anticipated trade show trends 2024 article is here! Attending seven trade shows across five countries, the feeling of excitement around creativity and innovation was palpable. From Los Angeles, Chicago, and New York, to London, Milan, Stockholm, and Copenhagen, we explored thousands of products and displays from world-renowned design leaders, as well as emerging companies and creatives. Our key takeaway: sustainability is here to stay. We were thrilled to see so many companies make significant and meaningful changes, whether it was exploring recycled, recyclable, and biodegradable materials, to certifications such as B Corp and Cradle to Cradle. On top of responsible design, we saw a lot of fun design! Embracing the idea of wellness through inspiring spaces, many companies leaned into whimsical and playful themes with bright colors, bold patterns, and fun shapes. For a snapshot into the trends we saw, click the link below (and feel free to turn the 🔈⬆ when viewing the video below 😉 ). ➡ https://lnkd.in/dKv-uRFu #workplacedesign #interiordesign #ecodesign #sustainabledesign #furnituredesign #furnituretradeshow #salonedelmobile #neocon #designdays #furnituretrends

I have designed this logo concepts for the #eco-friendly #energy #solutions company. . This logo concept combines elements of a lightbulb and green leaf. . This suggests an #environmentally friendly or #sustainable idea. . The #leaf element within the #lightbulb symbolizes #nature and #growth, while the #lightbulb itself represents #innovation. . Overall, this logo likely represents #eco-friendly solutions and emphasizes #sustainability. . #logodesign #logodesigner #logodesigns #graphicdesigner #logo #brandingdesign #brandidentity #logos

🌿 🦄 Sleek, stylish, and sustainable—this pencil is your brand’s new conversation starter it’s not just a writing tool—it’s a green game-changer. Check out our revolutionary eco-friendly pencil! Engraved with "Brand" and "Sunflower," 🌻🖋️ Once you’re done, plant it and watch a beautiful sunflower bloom.  This unique, stylish pencil shows your commitment to sustainability and engages customers in a meaningful way. Its modern design appeals to eco-conscious consumers, making your brand stand out. 🌻🖋️ Tap into the future of eco-friendly innovation today! 🌍💡 #EcoRevolution #SustainableStyle #BrandImpact #EcoFriendly #SustainableMarketing #BrandImpact

#Design Disappointment: Baltic Design Struggles (Meh 😒) & Why Danish Design Thrives Being a designer from the Baltics, I’ve always admired what’s happening just across the water in Denmark. The solutions they are developing? Next-level. And it makes me wonder why so few Baltic designers applied to the Baltic Sustainability Awards. It’s honestly a shame. For instance, look at some of the innovations:  1. ALGIECEL - Turning industrial CO2 into high-value ingredients for food and cosmetics. This is not just good; it’s groundbreaking, showing how waste can be a business opportunity.  2. Reeftile - Biobased bricks for harbor biodiversity, mimicking coral and ocean life to improve marine ecosystems. It’s like bringing life back to human-made structures.  3. Gopad - A 100% biodegradable menstrual pad that disappears into the earth without leaving toxins or microplastics. I mean, this is the future we should all be working towards. And then there’s Vireo—turning hemp into a bio-based alternative to leather. Why aren’t more Baltic companies leading the charge in circular economy solutions like this? It’s frustrating to see the lack of participation when we have the talent, the ideas, and the need. As I reflect on these projects, I’m struck by the variety and depth of the solutions. They’re not just tackling sustainability on a surface level—they’re integrating it deeply into their design processes. It’s a reminder that, in the Baltics, we need to rise to this level of ambition. It’s not just about throwing a recycling symbol on your next product—it's about challenging the very way we think about design and impact. What kills me is seeing how few designers from the Baltics have even applied to the Baltic Sustainability Awards. Seriously, what’s the holdup? Are we just too comfortable with mediocrity? Or worse, are we so focused on aesthetics that we miss the bigger picture? So, my message to designers in the Baltics—let’s stop watching from the sidelines. Let’s step up, showcase what we can do, and prove that we can innovate with the best of them. Let’s make sure we’re in that conversation next year.

I'm excited to share our latest blog post, showcasing an innovative design solution: a laptop stand crafted from a single sheet of recycled paper. This environmentally friendly approach not only emphasizes sustainability but also highlights the potential of creative design in addressing everyday challenges. Discover how this simple yet effective product can enhance your workspace while reducing your carbon footprint. Read the full article here: [A Laptop Stand Made from a Single Sheet of Recycled Paper](https://ift.tt/t7qhMOx)

The Latest Trends in Attractive Booth Design for 2024 In the world of trade shows and events, booth design has evolved beyond just being a display space. The design of a booth plays a pivotal role in attracting attention, fostering engagement with the brand, and leaving a lasting impression on visitors. With the rapid evolution of technology and growing corporate awareness of sustainability, it has become essential to stay updated on the latest trends to make your booth an immersive, engaging, and attractive experience. In this article, we explore the top booth design trends for 2024 that emphasize innovation, sustainability, and technological interaction. Sustainable and Eco-Friendly Designs Sustainability is a key trend in booth design for 2024. Companies are increasingly turning to eco-friendly materials such as recycled wood and biodegradable fabrics. Additionally, energy-efficient lighting, like LED lights, is preferred. This not only enhances the brand’s image but also attracts visitors who are environmentally conscious, raising awareness of sustainability. Booths designed with sustainability in mind demonstrate the company’s commitment to social responsibility and create a positive impression.

How are you today? Tell us what you want to hear from us. good eighty% is a compact, versatile, and sustainable design that can continue to be used even as life stages change. 80% is good, not 100%. By adding colour to the margins with our own personal style, we would like to spend our time with a positive outlook on even the “fluctuations”. It is with this in mind that good eighty% was born. https://lnkd.in/ePa-H8VB 移り変わっていくライフスタイルの真っただ中にいても、日々の暮らしはもっと楽しめる。100％ではなく、80％がいい。その余白に自分らしさという彩りを加えることで、“揺らぎ”さえもポジティブに捉えて過ごしていきたい。そんな想いから、good eighty%（グッドエイティーパーセント）は生まれました。 If you want to stay up-to-date with us, follow our Page.

🌿 Upcycling Inspiration: Turning Waste into Wonder! 🌿 Hello LinkedIn community, In our fast-paced, consumption-driven world, it's more important than ever to find innovative ways to reduce waste and promote sustainability. That's where upcycling comes in – transforming discarded items into something of higher quality and value. Whether you're a creative professional, a sustainability advocate, or just someone looking to make a positive impact, upcycling offers endless opportunities to think outside the box. Here are a few inspiring ideas to get your creative juices flowing: Furniture Revival: Turn old pallets or worn-out furniture into chic, stylish pieces for your home or office. A fresh coat of paint or some creative reassembly can work wonders! Fashion Forward: Repurpose old clothes and textiles into trendy fashion statements. From patchwork designs to customized accessories, the possibilities are endless. Tech Transformations: Give outdated electronics a new lease on life. Convert old computer parts into quirky home decor or functional tech accessories. Artistic Endeavors: Use discarded materials to create stunning works of art. Sculptures, murals, and installations can all be crafted from items that would otherwise end up in landfills. Functional Creations: Build practical items like planters, organizers, and storage solutions from everyday waste. This not only reduces clutter but also adds a personalized touch to your space. By embracing upcycling, we can all contribute to a more sustainable future while fostering creativity and innovation. I encourage everyone to share their upcycling projects and ideas – let's inspire each other to make a difference! 💬 What upcycling projects have you been working on? Share your creations in the comments below! #Upcycling #Sustainability #Innovation #CreativeThinking #EcoFriendly #WasteReduction #CircularEconomy #DIYProjects