Brianna Matz’s Post

Awesome! Plain and simple.

When historians look back at 2023, the seismic shift of beer drinkers will be the headline. But for Molson Coors, the gains it experienced were the end result of plans put in motion years earlier. Beer & Beyond’s top stories reflect some of the major trends in the industry, but also the progress Molson Coors made in 2023 in growing its core brands, strengthening its Beyond Beer and premium portfolios, and laying the groundwork to continue its momentum into 2024. Here they are. Our top stories of the year:

Unpacking the Beverage Industry: What can Subway's recent switch from Coca-Cola to PepsiCo teach us? The industry landscape is shifting, with major players like Dunkin' Donuts also making similar moves. In just 18 months, PepsiCo has secured pouring rights in three of the top five restaurant chains, signaling a dynamic shift in the beverage market. What does this mean for your business? At the very least, that large chains aren't hesitating to change suppliers and that beverage companies are aggressively pursuing market share. To delve deeper into the implications of such transitions and learn how to navigate them effectively, check out our latest article: What Subway’s Switch to Pepsi Means for the Industry? https://loom.ly/HPfvmaw

Molson Coors Beverage Company Bullish on Beer as AB InBev Cedes Market Share. Molson Coors Continues to Soar: Amidst industry shifts, Molson Coors' CEO, Gavin Hattersley, expressed confidence in the company's sustained growth during the quarterly earnings call. The maker of Coors Light saw a remarkable 9.3% net sales growth in 2023 and a 6% revenue increase compared to the previous quarter. This consistent performance has surpassed Wall Street's earnings predictions, signaling the company's ability to adapt to changing consumer preferences. What's particularly noteworthy is Molson Coors' significant increase in marketing spending by 19%, which has allowed the company to effectively capitalize on the weaker position of its rival, AB InBev. This strategic maneuver, coupled with the ballooning sales of beer brands such as Coors Light, Coors Banquet, and Miller Lite, has propelled Molson Coors to new heights in the beer market. Read the full article here: https://bit.ly/3P5iBKl #FlavorWiki #MolsonCoors #BeerMarket #ConsumerPreferences

We hosted a new edition of Nixon Peabody LLP's Hot Topic series, this time focusing on the food and beverage industry. We heard some great insights from a panel of private equity, M&A, and food & beverage industry leaders (Joe Faro, Matthew Finnerty, Helana Robbins Huddleston CPA, CIRA, MBA, Rhonda Kallman, Robert Schmidt, Alberto Sinesi) about their market outlook and the trends driving growth and opportunity. Here’s my video summary of the event. What M&A trends are you observing in the food and beverage sector?

How does Molson Coors get the "best brewing barley in the world"? It's all thanks to hundreds of growers who take part in our best-in-class barley program that ensures quality in every bottle or can. Read more about how the 78-year-old program helps make Molson Coors a better company, and what's coming next. On the blog --> https://bit.ly/3WH423N

Unpacking the Beverage Industry: Navigating a switch in soft drink suppliers can seem daunting, especially when considering its impact on profitability within the QSR industry. However, recent shifts by major players like Subway, transitioning to Pepsi across 20,000 locations, demonstrate that change is not only possible but can also be beneficial. These industry shifts, including Dunkin' Donuts' move involving roughly 10,000 outlets, highlight a growing trend: the importance of choosing a beverage partner that aligns with your business goals and understands your needs. At Enliven, we facilitate these transitions by ensuring your beverage choices support your strategic objectives, fostering a mutually beneficial relationship with suppliers. Change can be a positive force in the beverage industry, leading to improved partnerships and enhanced business outcomes. Learn more about what these significant industry shifts mean for your business and how to navigate them effectively at What Subway's Switch to Pepsi Means for the Industry. https://loom.ly/HPfvmaw #beverageindustry #pouringrights #beveragedeal #beverageagreement

America's beverage companies have a long history of #givingback to our communities. It's at the core of everything we do. Learn more about specific efforts by companies and individuals at www.HereForYou.us #HereForYou #GivingTuesday

Amazing to hear Gavin Hattersley, CEO of Molson Coors Beverage Company, share insights at The Beverage Forum! Molson Coors' strategic shift towards "beyond beer" brands like Simply Spiked, ZOA Energy, and more has been a game-changer, driving growth in both top and bottom lines for the first time since 2005 (talk about impressive!). As Gavin rightly puts it, "Summer is when we'll win or lose as an industry." The success during May through Labor Day will determine the trajectory of the entire category. Molson Coors' approach to innovation has evolved significantly in recent years. They've transitioned from a strategy of throwing a plethora of products at retailers and distributors to a more deliberate approach. This shift has led to a more focused and effective product lineup, enhancing their overall strategy and market performance. One of their big bets for this year is Happy Thursday, a no carbonation beverage similar to Vitamin Water with alcohol. This innovative product was inspired by insights into trending beverages from TikTok. It's no secret that macroeconomic conditions have posed challenges, leading to a somewhat subdued outlook. Interestingly, despite ongoing innovation in cannabis beverages, the impact on Molson Coors remains minimal. Additionally, Molson Coors' response to the growth of brands like Athletic Brewing Co. includes innovations such as Birra Peroni 0.0 and Blue Moon Non-Alcoholic. Excited to see how the industry evolves, and looking forward to more discussions and insights from leaders like Gavin Hattersley at The Beverage Forum! #BeverageIndustry #Beer #Innovation #TheBeverageForum #IndustryInsights #CPG #Retail #NonAlch #CSD #Alcohol Danny Stepper LA Libations Wild Bill’s Craft Beverage Co.

Here's what's on my radar next week in the #BoozeAndBiceps beat. Monday, Feb 12: Wrapping up any ads we see at the Super Bowl in the Alcohol or Fitness business. Molson Coors Beverage Company already pushing its "Chill Train" ad. The company advertising for the second year after Anheuser-Busch ended its decades long exclusive sponsorship of the game. Tuesday, Feb 13: Speaking of Molson Coors Earnings ($TAP). Earnings are out on Tuesday. In the last 4-weeks Nielsen says sales performance for combined beer & core beer slowed. Curious to get a deeper look into outlook for beer performance in 2024, especially since we heard this week from Distilled Spirits Council of the United States that spirits sales outperformed beer for the second year in a row. Also on the radar, The Coca-Cola Company reports earnings on Tuesday. I'll be listening in for any comments on performance of ready-to-drink Jack & Coke product in partnership with Brown-Forman. Thursday, Feb 15: Retail Sales Data: Breaking out 'Beer, Wine, Liquor store' sales. Until then, have a great weekend all! #Spirits #SpiritsIndustry #Fitness #FitnessIndustry