BrandStar’s Post

Preparing for a product launch is a critical step in the product lifecycle, with various strategies employed by different PMs. Alba Simon, Senior PM at Adidas, opts for a lesser-known approach: pre-mortem meetings. This technique involves brainstorming potential challenges and proactively addressing them, thus increasing the chances of a successful launch. 🚀 For a detailed example and a template of this process, visit: https://lnkd.in/d4aBVXmz #productlaunch #riskmanagement #golive

Well done ! This success proves 2 things : That modernity and high standards always pay off That sport and teamwork are universal

Believe In The Impossible Gymshark 🦈 This means embracing the power of dreams and perseverance. It’s about seeing potential where others see limits and daring to pursue what seems out of reach. Every great achievement began as an idea that many thought unattainable. Remember, it’s not the size of your obstacles but the strength of your determination that defines your success. Believe in the impossible, and you’ll find that the journey itself transforms the unimaginable into reality. Keep pushing forward, because your dreams are worth it. Powered by Gymshark 🦈

Absolutely loving our new brand, check out the blog post below for all of the exciting details!

Branding Lesson from Coca-Cola's Paris 2024 Olympics Campaign: When two cans come together, they create a perfect embrace. Coca-Cola's message for the Paris 2024 Olympics is simple yet profound: Magic happens when the world unites. Branding Takeaway: 1.Embrace Universal Themes 2.Simplicity with Depth 3.Connect Emotionally 4.Align with Global Events 5.Creativity in Messaging At Pomp & Pepper, we believe in the power of creative and impactful branding. Let us help you craft messages that resonate and connect. Ready to take your brand to the next level? Let's create magic together. #CocaCola #Olympic #Paris #GlobalUnity #AdvertisingAndMarketing #Creativity #Design #MomentMarketing

'The Power of Brand Storytelling in the Age of Disruption' In a world where disruption is constant, brands need to be more than just transactional; they need to tell stories that build emotional connections. Take AB InBev's "Born the Hard Way" campaign from Budweiser as an example. This ad told the story of the brand’s founder, Adolphus Busch, an immigrant who faced challenges on his journey to America. In an era of heightened political tension around immigration, this ad stood out by celebrating perseverance, diversity, and the pursuit of the American Dream. The campaign didn’t just sell beer; it sold a shared belief in resilience and hope. In a time of uncertainty, the brands that thrive are the ones that tap into deeper human experiences and values. It’s about storytelling that transcends the product and connects on a personal level earning them a Bronze Lion at the Cannes. What other campaigns do you know of that showed the power of compelling storytelling? #MarketingStrategy #Storytelling #BrandBuilding #FutureWithMoreCheers

As part of the launch of Toptal Marketing, we partnered with The Drum to create The Winners Circle—a video series where top marketers like HEINEKEN Beverages, Samsung Electronics and DoorDash shared the inside scoop on their award-winning campaigns at Cannes Lions International Festival of Creativity. Watch the videos and read more in this article. #CannesLions #Marketing

This is one of the hardest lessons to execute and can only be successful if you’re; 1) ruthless with yourself to adhere empowering others. 2) be ruthless with team selection and make sure you have the best talent around you. 3) trust your experts 4) treat your expert as you expect to be treated.

At Newell Brands, Passion for Winning is one of the five core values that help us drive innovation, inclusion and high performance across our teams. We define this value as maintaining a consumer focus by advocating for our consumers’ wants and needs, outperforming our competition, exhibiting a sense of urgency, moving with speed and agility, having a learning mindset, and continuously seeking to upskill and improve.   For Melanie Huet, our President of Brand Management & Innovation, and her teams, Passion for Winning is integral at every step. Learn more in this video!

Creating some comprehensive packages for corporate clients that’ll help save money on events, activations, product launches, grand openings, etc. Comment below 👇🏾 to learn more. #corporateevents #balloons #smallbusiness