Brandwatch’s Post

We recently completed some social intelligence research for a national education philanthropic organization and found that in an average year, they/their work was discussed in over 1,000 unique subreddits. AND, people were also discussing the problems they exist to solve in over 1,000 subreddits. The insights from both sets of data are rich and are informing their strategic plan. Audiences of interested to higher education have steadily increased their use of Reddit over the last 5 years—both our benchmarking and client data supports this. If you’re not getting market insight from Reddit, you truly have no idea what you’re missing.

🚀 Exciting insights from Brandwatch! 🚀 Reposting this fantastic callout from Brandwatch on the value of Reddit data for understanding what key audiences are talking about. 📊 As a proud member of the Cision + Brandwatch team, I can personally attest to the power of this tool. Currently, I'm using Brandwatch to deepdive into AI conversations on Reddit for a tech client. With the rich data and advanced visualizations Brandwatch offers, I'm uncovering key themes within the AI discussion. This helps my client craft targeted messaging that resonates with their audience, making their brand and product more relevant and impactful. 💡 #Brandwatch #Cision #RedditData #AI #TechInsights #AudienceEngagement

I recently came across this insightful post by Brandwatch, and it got me thinking about the untapped potential of Reddit, Inc. as a tool for market research and competitive analysis. Reddit isn't just a platform for memes and trending news; it's a vibrant community where real conversations happen. Here are a few reasons why I've found Reddit to be so valuable: 1. Understand Your Audience: Dive deep into niche communities to uncover authentic opinions and sentiments. Reddit offers an unfiltered look into what your audience truly cares about. 2. Industry Insights: See what others in your industry are discussing. Learn from their experiences, recommendations, and strategies. 3. Trend Spotting: Stay ahead of the curve by identifying emerging trends before they hit mainstream media. Reddit provides a unique window into the collective mindset of your audience and peers. Whether you’re a marketer, product developer, or business strategist, the insights you can gain from Reddit are invaluable.

For far too long in my career, I overlooked the potential of Reddit, Inc. as a powerful marketing tool. As a quiet powerhouse, #Reddit continues to evolve & emerge as a fantastic option for advertisers looking to connect with engaged and passionate communities. As the home to thousands of niche communities (subreddits) where users actively discuss and share content about specific interests, we're able to reach and connect with highly relevant audiences who are genuinely interested in your products or services. And I want to underscore "genuine interest" because we don't see that much anymore. Authenticity and transparency are paramount today, and we can build trust and loyalty that’s hard to achieve on other platforms. What's most exciting though are the various ad types for us to leverage. From promoted posts and display ads to video and carousel ads and the freeform content, Reddit offers so much to include in our toolbox. Compared to other similar-ish platforms, I have often seen Reddit be more efficient and dare I say it, more effective, than other options. The community-driven feedback loop nature of Reddit is also invaluable. This means that we can (and will!) get immediate feedback on campaigns. Something that we shouldn't overlook or devalue. Okay, stepping off of my Reddit pedestal, because clearly I love it. #DigitalMarketing #SocialMedia

Truth Social vs. Reddit Truth Social - Revenue: $4.6 million - Market Cap: $9.7 billion - Monthly active users: 5 million Reddit - Revenue: $804 million - Market Cap: $11 billion - Daily active users: 73 million

Reddit is no longer just a place for memes. It's becoming a powerful platform for brands to connect with real people. 👥 With genuine conversations and engagement, Reddit is a goldmine for authentic connections. Build trust, gain valuable insights, increase brand awareness, and drive traffic and conversions by tapping into these passionate subreddit communities. Is your brand ready to embrace the shift? Let's talk about how to harness the power of Reddit for your business. https://bit.ly/3MkrXjE

✨NEW✨ on the Blog: Best Practices for Navigating Reddit By understanding Reddit's unique features and engaging authentically, you can effectively leverage Reddit to connect with communities, enhance your brand’s visibility, and participate in meaningful discussions. We cover: ◾ Why is Reddit Growing So Quickly? ◾ How Does Reddit Work? ◾ Best Practices for Navigating Reddit ◾ Getting Started on Reddit ◾ Submitting Content on Reddit Read here: https://lnkd.in/erC8iS5b Interested in Reddit for your brand? Let LAMA help you navigate and strategize! 🧡 #marketingstrategy #brandawareness #redditmarketing #lama

I SINGLE-HANDEDLY MAINTAINED 50K TRAFFIC FOR A WEBSITE FOR 3 MONTHS USING ONLY REDDIT People often forget Reddit when they talk about social media platforms. I don’t understand why is that? Reddit has a huge potential for reeling in good audience for a website. There are communities having millions of members of that specific niche. My niche was entertainment and sports, the strategy was simple, break the news, market it on reddit before anyone else, and boom! Ofcourse, reddit has very strict policies and some mods will ban you but stick to your niche and you will see results in a few hours. Best time to do Reddit marketing is after 9:00 pm EST. Thank me later. #reddit #redditmarketing #redditbot #automation #ai #marketing101 #digitalmarketing #creative #creativestrategy #strategy #creativity #contentstrategy

This Reddit, Inc. stat surprised me. The utility of the platform to empower users is documented. Your time in market and creative strategy to show up to engage and deliver more value to potential clients are key. I'm bullish on delivering more upfront value. Source: Reddit/Attest Canada, Financial Survey n=1000, 2022 vs. other social platforms: Facebook, Tik Tok, Twitter, Instagram, Snapchat and Pinterest #creativestrategy #campaignperformance #creativeinsight #reddit #creativeperformance #brandawareness Reddit for Business

Reddit is the MOST untapped acquisition channel for RMG. It's no surprise that Dabble has been one of the only players to see this. It goes back to why Dabble has been so successful in the first place: Community engagement. Reddit's communities are self-selecting. Every niche has a home, including passionate sports fans and bettors. This natural segmentation creates a perfect storm for hyper-relevant content and marketing. You can engage directly with die-hard Boston Celtics bettors or Chicago Blackhawks fans on their own digital turf. You can hit product, placement, and promotion in one go. There's just one caveat: authenticity. Users can sniff out corporate BS. Remember the Barstool deal? Great content, but it stumbled when transitioning users to a polished, corporate product experience. Reddit has serious potential if you can nail the authenticity factory. #SportsBetting #iGaming #RMG