Brave Bison’s Post

In sports, the game doesn't stop when the season ends. That is why year-round fan engagement is so important. Check out our latest blog where we discuss the importance of offseason fan engagement for every sports team. https://bit.ly/4ejIeRI

Download the free report: https://hubs.ly/Q02lPJv10 Across major sports markets, the broadcast rights to popular sports competitions are increasingly being split across a growing number of services, including streamers. This report looks at the driving forces behind the fragmentation of the sports media market, as well as its impact on various stakeholders across the industry

Explore the latest strategies for monetizing live sports rights as leagues, rights holders, and platforms adapt to the ever-changing landscape. Discover innovative approaches to content versioning and distribution in our dynamic industry. #SportsRights #Monetization #LiveSports #LTN #livesportsbroadcasting

The live sports rights market is fiercely competitive. LTN’s Colin Moran explores how sports leagues and rights owners can take control over their content distribution to drive new monetization. Sports Business Journal: https://lnkd.in/eDZHxU_U #LTN #livesports #livesportsbroadcasting

Check out this article in Sports Business Journal authored by my colleague Mark Salah Morgan that nicely summarizes some recent developments in sports media/broadcasting.

With March Madness approaching, sports broadcasts are increasingly moving to #CTV. Check out our latest #blog to learn how to elevate your ad campaigns and win amidst the madness. https://lnkd.in/dHZn6eXY

Get ready for an action-packed summer of sports with T20 World Cup, Copa America, Euros, and the Olympics! Explore how Stats Perform can elevate your sports audience engagement by joining our upcoming webinar!

What does the fragmentation of sports viewership mean for the media industry? Well, right now it means only 37% of TV advertisers say they're very confident in their sponsorship measurement.🤯 During this Thursday's webinar, we're examining how to change that number with our partners at Relo Metrics. Register below to catch the panel including our very own Bryan Goski SVP, Sell Side Revenue along with Relo Metrics's Jay Prasad, Seth Haltiner, and Hannah Shain.👇 https://hubs.la/Q02xt_Pb0

🤔Which company broadcasts the top 5 European football leagues in each country? What are the trends/dynamics for the European market in 2024? An informative and exciting article on the state of the Tier1 football sports rights. 🗣There are a few key drivers shaping the domestic media rights market in European Football: 1️⃣Limited competition for broadcasting rights in the European market, diminishing the upwards price spiral, unlike the American media ecosystem with many more broadcasters and streaming players. 2️⃣Domestic market saturation has seemingly been reached (e.g. in the UK, a fan might spend around £1000 annually to access all the subscriptions required to watch every EPL game). There’s a cap to how much consumers are willing to spend and the share of wallet you can get from them. 3️⃣Increased competition from alternative forms of entertainment, be that streaming services, Social Media, YouTube, etc. Source: https://lnkd.in/dpSTsQdQ

Local sports viewership is booming, but local sports broadcasters are going bust. The collapse of Diamond Sports Group, which owns Bally Sports and airs games locally for over 40 U.S. pro sports teams, spells trouble for Regional Sports Networks that historically relied on heavy subsidization from cable subscribers who don't watch sports. Sports leagues are already testing out new approaches to local broadcasting that present less revenue in the short term but greater fan accessibility over the long term. My full analysis, and how we got here, linked below. 📺 What’s your take? Drop a comment or reach out if you'd like to chat. https://lnkd.in/eUsRFreU