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True influence lies in thought leadership. By sharing insights and participating in industry conversations, advocates can establish themselves as beacons of wisdom and knowledge. Discover the value of thought leadership. [https://lnkd.in/dd9-sgEA]

This new Edelman Insight report on the impact of B2B thought leadership is clear, concise, and tremendously helpful. Somewhat of a companion piece to the 2024 Edelman B2B Thought Leadership study, this report concludes with five key themes detailing the power of thought leadership to drive revenue, build trust, and improve relationships across prospects and customers.

If you're a female executive looking to: - Build clarity around your brand and communicate it powerfully to the right audience - Develop thought leadership strategy and content that demonstrates your expertise - Establish a global, powerful, and influential network - Attract leadership opportunities This is for you We can help through our LinkedIn Visibility Programme, which transforms unknown experts into global thought leaders. Type Visibility in the comments or send us a DM to get all the details!

Establishing yourself as a thought leader requires more than expertise—it demands strategic action. In our latest blog, Kellie Kennedy, EVP of Strategic Marketing at THG, explores four key strategies to create meaningful thought leadership opportunities, from identifying your niche to building partnerships. Read the full blog to gain deeper insights into each strategy and learn how to implement them effectively: https://lnkd.in/gZ-ruEzr #ProfessionalDevelopment #ThoughtLeadership #IndustryInsights

Thought leadership - is it about you, or your audience? OBI’s CEO Mary Ann O'Brien weighed in on the topic with agency leaders from around the country for Forbes. Mary Ann says, “True thought leadership does not promote a business or a brand. It positions a leader of that brand or business as an expert in a given area.” Learn more about how to utilize thought leadership to establish your personal brand without self-promoting: https://lnkd.in/gNabWZXr  

It’s not always easy to execute a successful thought leadership campaign, especially in the age of social media saturation. Here are a few reasons why your thought leadership plan might not be working from our VP of New Business, Carie Pflug: https://bit.ly/4gl1MHe #AgencyInMotion

In new insights, Andrew Mildren, Managing Director, Edelman Business Marketing EMEA, explores research into the powerful effect thought leadership can have on businesses’ reputation, relationships and revenue.   Often a catch-all phrase for thinly disguised product marketing or company promotion, the concept of 'thought leadership' is popular, yet overused and misconceived. The 2024 Edelman and LinkedIn Thought Leadership Impact Report challenges these misconceptions and reveals that thought leadership can play a powerful role in building trust and more.   Read more about the five key themes from this year’s study via WARC: https://edl.mn/3JJi6T7

Well yesterday's discussion on personal branding was as brilliant as I thought it would be. Reflecting on the conversation and how to avoid the 'ick' around self-promotion, the answer is reframing.... 1. Reframe as professional branding rather than personal. Being personal and sharing everything is not everyone's cup of tea. That is ok, think about your profile as one you wear to work 2. Reframe your "what should I talk about" and instead start with your core values and the areas you are passionate about. As I said yesterday, you haven't got where you are today without being smart, clever and just brilliant at what you do 3. Reframe the self promotion idea which can feel vain or ego driven. instead it is about sharing your knowledge helping others and building a legacy of your passion, career and insight for those coming up the ranks behind you. Oh and after the very big discussion about "over thinking it all", the very clear answer is just to bloomin' do it! And for anyone who wants to talk about raising their game and getting out there with thought leadership - happy to help in whatever way I can. As I said at the lunch, paying it forward with kindness is my core value!

Every few months, I run a female leadership event for those in senior positions at Good Companies - you know, the decent ones, with values and heart. The theme of this session was personal branding, or better described (thanks Katy Howell) as professional branding. Some key takeaways: - Identify your set of values. We're comfortable doing it for our businesses, but less comfortable reflecting on our own set of values. This shapes how we show up in the professional world. - Hone in on the THREE things you passionately care about. Be disciplined - no more than this. - Be consistent, be authentic and be kind. Especially be kind, in this crazy time we are living through. - Build your network, your tribe, who can support you & champion you, and give you confidence when perhaps you don't always feel it yourself. The energy in these sessions is always infectious. Thank you so much to all attendees. And especially to our guest speaker Katy Howell. Until the next one.. Katy Howell Zsuzsanna Recsey Julia Cove-Smith Victoria Sylvester Tanya Stevens Jamaica Lancee Anja Jones Cynthia V Davis CBE Hannah O'Donnell Rachel Murray Jennifer Lang Ying Wang Cass Tague and we missed you Danielle Matthews and Anna Dixon (definitely next time!)

According to a recent report by Edelman and LinkedIn, 70% of decision-makers express that they are very likely to view organizations more favorably when they consistently produce high-quality thought leadership content. It's essential to position your brand as a knowledgeable and trusted authority within your industry. Wondering how can you achieve this? Follow these 5 steps: https://bit.ly/3ZjgIjo #ThoughtLeadership #MarketingSolutions #EndeavorBusinessMedia