Bryan Gissiner’s Post

India OTT Market Report 2023: AVOD/Advertising Model Accounted for ~45.30% of Revenue of Video OTT Players FY2023 - Forecast to 2028 https://prn.to/3thBaTU DUBLIN, Dec. 14, 2023 /PRNewswire/ --The "OTT Market in India 2023-2028" report has been added to ResearchAndMarkets.com's offering. Content fragmentation is the strategy of sharing specific content with a specific audience. The OTT players are carefully providing content specific to... via All Business Technology https://prn.to/47GFc6X December 14, 2023 at 01:45PM

IPL Homecoming! Ad demand partners are thrilled to seize this opportunity and work their magic. Let's connect and explore possibilities for your website, OTT, or CTV! Cheers! #consulting #consultinglife #adtech #programmaticadvertising #programmatic #ctvadvertising #websitead #appad #ottadvertising #gam360 #MI #googleads

Dive into the future of advertising with our latest OTT ad campaign! Reach your audience like never before and elevate your brand presence. Don't miss out on this game-changing opportunity! #OTTAdvertising #Innovation #BrandBoost" #programmaticad #videoads #ottad #adtech #studiosis

Dive into the key concepts of supply addressability, inventory merchandising, and empowering publishers to sell their audiences effectively at scale in this special OTT.X Wednesday Webinar with ElementalTV CRO Albert Y. and CSO Shafi Mustafa. https://lnkd.in/gkw_i35h Special thanks to Eric Hanson for steering the discussion and bringing up some of the most pressing questions in #CTVadvertising today, and to Jose Rodriguez for bringing it all to life. #connectedtv #streamingtv #avod #fasttv #adtech #digitaladvertising #ctvadvertising #CTV #programmatic #ottx #ott

There is a smarter way to plan, launch, and maintain your sports-focused OTT service. Let me explain. Launching and maintaining an OTT service for sports organizations is no small task. It demands time, resources, and a deep understanding of the complex video technology landscape. Embracing Managed Services can revolutionize your OTT journey. By outsourcing specific aspects of your OTT service, you streamline operations and free up resources, empowering you to concentrate on curating the best content for your audience and growing your sports business. This approach offers notable benefits such as cost savings, enhanced time efficiency, and a competitive edge, enabling you to sharpen your focus on content creation and strategic initiatives. Think of it as having a trusted partner by your side, handling anything (or everything) from setup to ongoing support. Not only would this save time and effort, but it provides peace of mind as well because you’ll know that your OTT product is in capable hands – Especially if you work with an established and trusted partner like Accedo.tv. #ott #Sports #managedservices

5 biggest challenges of Dynamic Advertising facing OTT businesses in the future. 🔍Explore the world of SSAI on our website for more insights. #SSAI #AdTech #DigitalStreaming #TechInnovation

🚨 Do you advertise using OTT/CTV/STV? Then you’ll want to watch this important video. Not all OTT is created equal. You might be on OTT, but are you getting the most for your investment. 💰 There are a lot of variables and rabbit holes. 🐇 🕳 Please like and share. #autodealership #autodealers #automotivemarketing #automotive #automotiveadvertising #advertisingagency #advertisingandmarketing #digitaladvertising #digitalagency #digitalbillboards #bigadmachine #letsgrowtogether #ott #ottadvertising

Almost every second day, I have conversations around the shift in the TV landscape which has evolved significantly, with technology enabling streaming of favourite channels on various devices, anytime and anywhere. As advertisers, we now have more options to reach our audience across different platforms."ADS EVERYWHERE" The concept of "Ads Everywhere" emerged to respond to this changing landscape, recognising that people are consuming content on OTT devices in addition to traditional linear TV. Connected TV (CTV) encompasses internet-enabled TVs as well as devices & gaming consoles that enable streaming. When discussing advertising strategies, Some advertisers prioritise reaching audiences on the big screen, while others focus on multi-screen strategies. The key is to adapt to changing consumer behaviour and leverage the multitude of advertising omni channel. The simple differentiation here gives us a clarity on the KPI 's that we must consider before delving into a media strategy for making an impact and not just grabbing eyeballs. Erav Patel, Thanks for an uncomplicated insightful differentiation. #epitomeofbranding #CTV #connectedtv #adsolutmedia #GCPP #adtech #apac

Streaming platforms in India are continuing to grow in popularity with viewership for high-traffic sporting events drawing in millions of concurrent viewers to the one platform. In this article for The Free Press Journal, #NewRelic Chief Architect for APJ, Peter Marelas explains how OTT platforms can help deliver exceptional digital experiences with #observability.