Bubble Agency’s Post

As creatives, we're caught between two worlds. We're drawn to the thrill of innovative ideas, but we're also bound by the practical realities of brand needs. Our job is to merge artistic expression with functional requirements. It's a puzzle we love solving, and the outcome is always unique. I've lost count of how many times we've had to reimagine a campaign to fit the brand's vision while staying true to our creative instincts. But that's what makes it so fulfilling. Here are a few of my favourite campaigns that have stuck with me over time. https://lnkd.in/dhs7jppY

Are you ready to take your brand to new heights? 🚀 At Bigwizz Creatives, we believe that in a world full of noise, your brand deserves to stand out! Our mission is to empower you with unique identities that not only captivate your audience but also drive unparalleled success. In today's competitive landscape, blending in is simply not an option. We specialize in crafting tailored solutions that redefine the narrative of your brand. Our innovative techniques and collaborative culture ensure that every project we undertake maximizes your return on investment, transforming your vision into reality. With Bigwizz Creatives, you gain a partner dedicated to your growth. Whether you're looking to stand out boldly or blend seamlessly within your market, we have the expertise to guide you. 🌟 Let’s embark on this journey together!Connect with us today and discover how we can help you not just compete, but lead in your industry. Remember, at Bigwizz Creatives, it’s all about standing out or blending in. Which path will you choose? #BrandTransformation #branding #marketing #creativeagency #pr #photoshoots #contentcreation #CreativeExcellence #bigwizzcreatives #SuccessStories #StandOutOrBlendIn

Some great examples to learn from!

The Slow Death of Creativity in the Media Circus: An Ad Agency’s Lament The media industry—a vibrant arena once ruled by visionary strategists, bold thinkers, and creators who sought to build legacies. Today? It's become something of a dystopian bazaar, where media professionals swap information like it’s a game of hot potato, and agency folk are reduced to being professional discount hunters. Gone are the days of creative brilliance; now, it’s just a matter of who can shave off a few extra rupees and offer a few free ad spots to sweeten the deal. And here we are, agency folks, in the middle of this messy quagmire, watching helplessly as brands choose their media partners based on who throws in the biggest discount—strategic thinking and innovation be damned. The mantra seems to be, "Why hire someone with creative vision when you can save a few bucks and spend on random inventory because some 'jack' somewhere sold you a fantasy?" Remember the days when we would sit with brand owners and passionately discuss legacy building, brand ethos, and creating emotional resonance? Yeah, those were good times. Today, it’s all about, “Can you do it cheaper?” The focus has shifted from long-term brand value to short-term cost cutting, and in the process, the role of the agency has been reduced to that of a glorified middleman. The strategic thinkers who once shaped iconic brands are now negotiating commissions and squeezing profits out of thin air. To our brand owners: You’re burning through money buying irrelevant media spots because someone with a slick presentation convinced you it’s a great idea. Meanwhile, we—the ones you once trusted to guide your brand’s growth—are left scrambling, trying to make sense of a system that no longer respects boundaries or values creativity. In a nutshell, the media circus has become a place where agencies are dying a slow, painful death—death by over-negotiation, underappreciation, and the endless pursuit of the cheapest deal. But hey, at least we can all agree that legacy brands were overrated, right? Who needs ideation when you’ve got a great discount? Let’s hear it for the creative pioneers we’ve become: professional beggars in the great bazaar of media. Long live the discount, short live the idea. #AdAgencyWoes #CreativityIsDead #MediaMadness #BrandBuildingOrBargainHunting #ritzmediaworld #creativethinksmedia

An increasing number of brands around the world are hiring Creative Agencies to help them translate their visual brand into a sonic identity in order to increase their reach & retain their competitive edge. An invaluable tool that both agencies and their brand clients can benefit from throughout the process is Creative Measurement. Check out our latest blog post to learn how Creative Measurement provides a comprehensive understanding of the impact and effectiveness of audio assets and campaigns, leading to meaningful increases in ROI https://hubs.la/Q02mf1Pq0 #creativemeasurement #audioadvertising #podcastadvertising #sonicidentity

The Slow Death of Creativity in the Media Circus: An Ad Agency’s Lament Media industry—a vibrant arena once ruled by visionary strategists, bold thinkers, and creators who sought to build legacies. Today? It's become something of a dystopian bazaar, where media professionals swap information like it’s a game of hot potato, and agency folk are reduced to being professional discount hunters. Gone are the days of creative brilliance; now, it’s just a matter of who can shave off a few extra rupees and offer a few free ad spots to sweeten the deal. And here we are, agency folks, in the middle of this messy quagmire, watching helplessly as brands choose their media partners based on who throws in the biggest discount—strategic thinking and innovation be damned. The mantra seems to be, "Why hire someone with creative vision when you can save a few bucks and spend on random inventory because some 'jack' somewhere sold you a fantasy?" Remember the days when we would sit with brand owners and passionately discuss legacy building, brand ethos, and creating emotional resonance? Yeah, those were good times. Today, it’s all about, “Can you do it cheaper?” The focus has shifted from long-term brand value to short-term cost cutting, and in the process, the role of the agency has been reduced to that of a glorified middleman. The strategic thinkers who once shaped iconic brands are now negotiating commissions and squeezing profits out of thin air. To our brand owners: You’re burning through money buying irrelevant media spots because someone with a slick presentation convinced you it’s a great idea. Meanwhile, we—the ones you once trusted to guide your brand’s growth—are left scrambling, trying to make sense of a system that no longer respects boundaries or values creativity. In a nutshell, the media circus has become a place where agencies are dying a slow, painful death—death by over-negotiation, underappreciation, and the endless pursuit of the cheapest deal. But hey, at least we can all agree that legacy brands were overrated, right? Who needs ideation when you’ve got a great discount? Let’s hear it for the creative pioneers we’ve become: professional beggars in the great bazaar of media. Long live the discount, short live the idea. #AdAgencyWoes #CreativityIsDead #MediaMadness #BrandBuildingOrBargainHunting #TheRealStoryBehindTheScenes #StrategicThinkingRIP #Ritzmediaworld #creativethinksmedia

Struggling with Ad Ideas for your brand? Here's the twist - your best ad ideas might not be new. They're hidden in the failures and successes of the past. History is not just a teacher but a goldmine for creativity. Dive deep into campaigns that fizzled out. Dissect them. Where did they stumble? Now, look at the legends. What made them tick? Innovation often sprouts from the soil of reflection. Break the cycle of frustration. Start with what didn't work, understand why, and then, reimagine. Your next groundbreaking ad idea could be a phoenix rising from the ashes of the old. #creativestrategy #dtc #adstrategy #facebookads

Who said romcoms are predictable? #GoodAdsMatter We all love a happy ending in movies, but that’s not always the case. This 90-second spot for AT&T takes genre-blending to the next level. It starts as a rom-com spoof where a couple shares a dramatic kiss and make-up moment, only for night to fall and the girlfriend to morph into a zombie. Talk about a wild plot twist! The well-crafted narrative builds the drama, and just as we’re getting invested in the Ad—yes, the Ad—the twist catches us completely off guard. We get a taste of multiple genres in one spot, which is exactly what AT&T aimed for with this spot: “Stream Everything, from rom-com to horror.” 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟰𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲- https://lnkd.in/dg3JEGpK Country: USA Year: 2018 Brand: AT&T Agency: BBDO Worldwide Chief Creative Officer BBDO Worldwide: David Lubars Chief Creative Officer BBDO New York: Greg Hahn Group Executive Creative Director: Matt MacDonald Executive Creative Directors: David Povill, David Cuccinello Creative Directors: Kevin Mulroy, Dan Kenneally Production Company: Somesuch X Anonymous Founding Partner: Tim Nash Executive Producer: Nicky Barnes Director: Daniel Wolfe Director of Photography: Tom Townend Editor: Tom Lindsay 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #DirectorsCut #Branding #Marketing #Advertising #PurposeStudios #PursuePurpose

🚀 The ad agency landscape is booming with new entrants! From laid-off employees to industry veterans, everyone's jumping in. But with nearly 14,000 agencies in the US alone, can the market handle more? Marla Kaplowitz president and CEO of 4A's weighed in on the shift: tech is lowering barriers and the entrepreneurial spirit is thriving. Niche specialties and smart branding are keys to survival in this competitive arena, the article by Ad Age's Lindsay Rittenhouse. notes. https://bit.ly/3xHwNDx #AdAgencyBoom #StandOutOrStepAside

A dull ad could cost you £10 million more than an inspiring ad. . . . . . System1 did research on the Extraordinary Cost of Dull, (webinar linked in comments) and found that campaigns using rational / fact based persuasion to sell, cost 7.3 percentage points of Excess Share of Voice more to have the same impact as an inspiring ad. So in real terms you could spend on average an extra £10 million more on media to have the same commercial impact as an inspiring ad. This sounds steep, and it won’t be the same for every brand of course. But it follows that you could spend more on media for dull ad to get the same engagement as an emotionally inspiring ad. So invest in development of an idea. Because it will save you money and time the long run. Plus it costs just as much to make a dull ad as it does to make a good ad. So it doesn't even work out in the short run. What are your thoughts on this? Do you see the logic? #media #advertising #television #digitalmarketing