Bubble’s Post

What do panties, skincare, cookies and tequila have to do with each other? We are all WBENC certified companies that just attended the #wbencnationalconference in Denver. We all sell products to retailers. We're all scrappy founders who are all-in and working tirelessly to build our brands. Most importantly we all take every opportunity to learn and grow. We recognize that even if we're in very different types of businesses, we can learn so much from each other. We talked about production, sales materials, corporate structures and so much more. We did not need a formal process to create our own little cohort. I can't wait to continue our conversations. It's so nice to have a family of female founders, so this doesn't feel so lonely. These ladies are brilliant founders with incredible brands and I'm fortunate to have their guidance and feedback. Maria-Nicole Marino, co-founder of Panic Panties. You need to watch her in a pitch competition some time. She's fabulous! Veena K., co-founder of Daybird. She is on rapid fire building her fantastic, all-in-one tinted skincare brand. Teresa Ging founder of Sugar Bliss. Teresa is a wealth of knowledge for me. She knows every buyer, everywhere and she runs two businesses simultaneously. I thought I was tired ... Note: one of these much more social media savvy women should have taken the photo! #womenownedbusiness #femalefounders #womensupportingwomen

Dive into the mind-altering realm of brand perception With psychopharmacology. Imagine your brand as a thriving tree—transparency as roots, Authenticity as trunk, and consumer trust as branches. Act now, or risk stagnation in the ever-evolving consumer landscape. #BrandInsights #SurvivalMarketing #NeuroGrowth

Lately it seems the marketing field is "performance" obsessed. Great reminder not to underestimate the importance of #brandbuilding. With strong brand strategy as the backbone of your business, performance KPIs and top line growth will follow.

The beauty industry is considered one of the most competitive industries in the world. As a result, beauty brands are always looking for unique ways to stand out. In this blog post, we do a deep dive into hero products from Estée Lauder, Youthforia, and Tarte Cosmetics and explore how these brands have successfully marketed their products to stay relevant year after year. #SLTConsulting #DigitalMarketing #BeautyBrands #MarketingAnalysis

Gen Z has brought a new look to the industry. This influential and dynamic demographic is redefining the sector by demanding authentic, inclusive, experiential, purposeful, and affordable beauty. In contrast to previous generations who use beauty for external validation, Gen Z sees beauty as a means to self-expression and self care. For more on this trending topic, download the Adina Beauty Trends Report 2023 - 2024: https://lnkd.in/dWjKzxf #beautycommunity #beautytrends #formulationsupport #formulators #cosmeticingredients #activeingredients #genz #beautycosmetics

These stats about #brandbuilding from a CMO at a top consumer company stopped me in my tracks... 𝘓𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺, 𝘐 𝘴𝘵𝘰𝘱𝘱𝘦𝘥 𝘮𝘪𝘥 𝘥𝘰𝘨 𝘸𝘢𝘭𝘬 𝘵𝘰 𝘸𝘳𝘪𝘵𝘦 𝘵𝘩𝘪𝘴 𝘥𝘰𝘸𝘯. 🐶🤓 E.L.F. BEAUTY is celebrating is 20th Anniversary this year and is set to hit $1B in revenue 'sooner rather than later' after sales surged +76% last quarter. What does the team attribute the success to? You guessed it, 𝗕𝗥𝗔𝗡𝗗 𝗕𝗨𝗜𝗟𝗗𝗜𝗡𝗚. 🧱 According to Kory Marchisotto on The Speed of Culture Podcast, the company was only spending 7% of its annual budget on marketing when she joined in 2019. Now, it's increased to +21% with the 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Here's why it works. 𝗧𝗵𝗲 𝗯𝗿𝗮𝗻𝗱: ❤️ Disruption ❤️ Made by the people, for the people ❤️ Moves at the speed of culture 𝗧𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: ✅ Provide consumers with the same quality products they love at 3-5x less the price that greedy luxury brands have been selling them ✅ Are developed based on real-time consumer insights ✅ Live up to the hype (𝘸𝘩𝘪𝘤𝘩 𝘐 𝘤𝘢𝘯 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘭𝘺 𝘢𝘵𝘵𝘦𝘴𝘵 𝘵𝘰 🙋🏼♀️) 𝗧𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 📢 From Day 1, E.l.f. has been about reaching people where they are vs going through "traditional" channels 📢 Is authentic to their brand values while adjusting in real-time to pop culture trends and insights 📢 Is an organizational priority--not something that their CMO has to constantly preach and defend internally 𝗖𝗮𝘀𝗲 𝗮𝗻𝗱 𝗽𝗼𝗶𝗻𝘁: 𝘁𝗵𝗲 𝗦𝘂𝗽𝗲𝗿 𝗕𝗼𝘄𝗹 𝘀𝗽𝗼𝘁𝘀. Until 2023 when E.l.f. debuted their first viral commercial with Jennifer Coolige, less than 1% of all Super Bowl commercials served women... despite almost 50% of the 115M live viewership audience being women. 🤨 E.l.f. saw the opportunity: 💡They had outgrown their grassroots, digital marketing and needed a bigger stage 💡 The Super Bowl had a massive, underserved audience (with tremendous purchasing power) hungry for content tailored to them 💡 The result: 57B impressions, a 64% increase in purchase consideration and 48% YoY revenue growth in 2023 💥 Even though the $7M price tag for that piece of inventory seems (is) exorbitant, I'd say the ROI was more than worth it. 𝗠𝗼𝗿𝗮𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆: 𝗪𝗵𝗲𝗻 𝗯𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆, 𝗶𝘁 𝘂𝗻𝗹𝗼𝗰𝗸𝘀 𝘁𝗵𝗶𝘀 𝘃𝗶𝗿𝘁𝘂𝗼𝘂𝘀 𝗰𝗶𝗿𝗰𝗹𝗲 𝗼𝗳 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗮𝗹𝗹 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀. 𝗣𝗲𝗿𝗶𝗼𝗱. Any e.l.f.-ing questions? 💋 #marketing #growth https://lnkd.in/eBqqzv4M

There is no place like E.L.F. BEAUTY. Repost from our fearless leader Kory Marchisotto 🚀🚀 One giant leap in five small years. Picture it! E.L.F. BEAUTY. Feb 2019. Net sales, $267 Million Market cap, $414 Million (Million with an M) Picture it! E.L.F. BEAUTY. Feb 2024.🚀 💥Net sales, nearly $1 Billion 💥Market cap, $9.5 Billion (Billion with a B) 💥e.l.f. is the #1 best performing stock over the last 5 years, out of the 1,615 NYSE listed companies The e.l.f. 🚀 of ours never - ever - ceases to e.l.f.ing amaze me. More highlights from our e.l.f. beauty Q3 FY24 earnings announced today: 💥Delivered 20th consecutive quarter of net sales growth 💥e.l.f. is 1 of only 5 public consumer companies (out of 274) with 20 consecutive quarters of > 20% growth 💥Grew net sales by 85% 💥Gained 305 basis points of cosmetics category share 💥Rose to the #3 Color Cosmetic Brand in the U.S. When we say we are a different kind of company, we mean it. We promise to keep disrupting norms, shaping culture and connecting communities with positivity, inclusivity and accessibility. ✨Our performance is powered by our people. ✨Our people are powered by our ethos. ✨Our ethos radiates the cultural conditions necessary for people to unleash their superpowers and for innovation to thrive, time and time and time again. 👏This moment belongs to every e.l.f. and every e.l.f. partner who dares to live our mantra, anything is e.l.f.ing possible, and boldly go where no e.l.f. has gone before 🚀✨

Doing a comparative analysis is not only a great way to see what the others in the competitive pool are doing but also how consumers feel about them (and you). Connecting your brand is 15% prior brand perception. #brandperception #thegoodthebadandtheugly

"GenZ doesn't like TiktokShop" Are you sure about that? I've seen a trend with beauty brands saying that they are capitalizing on TikTok shop and seeing great results! What is the disconnect, and who is the demographic buying from TikTok shop? Being an avid Tiktok user, I don't think that GenZ has an issue with TikTok Shop. Instead, they have an issue with the approach of promoting products on the platform that feels foreign/forced to the authentic nature of the platform. In their words "stop trying so hard" it's fake. Bulldozing the platform with salesy, oblivious, and obnoxious infomercials is what GenZ doesn't like. #GenZ #marketingtechnology #tiktokmarketing #tiktokshop