Thank you to TIME CEO, Jessica Sibley, for an insightful discussion with our fearless leader Sharon Price John on Build-A-Bear's journey and dedication to adding a little more ❤️ to life!
From 2021 to 2023, Build-A-Bear Workshop experienced it’s most profitable years to date, just off the back of closing all of its retail stores due to the global pandemic. By further integrating to an omnichannel business, Build-A-Bear is reaching its most diversified consumer base, with over 40% of online sales attributed to teens and adults. In this TIME Executive Spotlight, CEO Sharon Price John and I talk adaptability in the face of changing consumer trends and what she calls, “the process of failing, learning, and getting up again.” https://bit.ly/3QVcVn3
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3moThat’s the power of the Build-A-Bear brand! Great piece by Jessica Sibley and Sharon Price John ♥️