Business Disability Forum’s Post

If you're a #journalist or work in a #media organisation, access our free collection of 50 disability-smart images and sign up for our webinar on 18 April here. https://ow.ly/1HZU50QOvSW #ChangingTheImageOfDisability

Tip 4 Design campaigns to reach everyone. To ensure that all people with and without disabilities can relate to your message, include realistic images of people with a variety of disabilities. Bonus Tip: Also consider offering your message in plain language, Braille, and/or in American Sign Language (ASL). Check out CDC’s Tips For Former Smokers Campaign video in ASL https://lnkd.in/eM3B8emW #DisabilityPrideMonth #DisabilityInclusionNetwork Image description: A dark blue image with text, NACDD is proud to celebrate Disability Pride Month. Disability Inclusion Tip #4 Design campaigns to reach everyone. #DisabilityPrideMonth The Disability Inclusion Network logo. A light blue person using a wheelchair with a laptop, a light blue person reading and light blue person listening to a computer.

There are portraits circulating on social media which have sparked a heated debate. From a young woman in a yellow bikini to a stylish young man in a suit and tie, these images have garnered attention for their representation of individuals with disabilities. Do we need more diverse portrayals of beauty and success? Can individuals with disabilities be seen beyond their physical limitations? These portraits challenge us to look past the stereotypes and see the person within. Scope's 2007 disability awareness campaign, 'See The Person, Not The Disability', aimed to break down barriers and change perceptions. Why should people with disabilities be excluded or treated differently? Why can't they be seen as sexy, intelligent, and successful individuals? The campaign cleverly subverted traditional disability iconography, showcasing individuals with disabilities engaging in everyday activities. It's time to recognise that disability doesn't define a person; they are human, with their own unique identities and capabilities. To learn more about Disability Awareness e-learning, visit https://lnkd.in/eQ5M7--A. Join the conversation and challenge your perceptions. #Visualise #Training #Consultancy #Inclusion

Today we are publishing new research on the representation of disability and disabled people in images used in media and advertising, and on TV. Conducted for us by Ipsos as part of our ‘Changing the image of disability’ campaign, it captures the views of over 6,500 adults aged 16-75 across the UK, including over 2,300 adults who identified as disabled. Key findings include: - Disabled people are often ‘missing’ from the imagery that we see in media, marketing or advertising. - Respondents without a disability were significantly less likely to see disability represented in images than people with disabilities. - Some disabilities are portrayed more often than others in content. - Few disabled respondents agree that their own experience of disability is reflected in the images of disabled people they have seen. Read the full research findings: https://ow.ly/hueh50QLqR3 The ‘Changing the Image of Disability’ campaign aims to increase representation and improve the portrayal of disabled people and disability in images. Find out more: https://ow.ly/Nf8I50QLqR2 Image description: Graphic of one of the research findings. Text: ‘Few disabled people agree that their own experience of disability is reflected in the images they have seen. Less than a quarter (23 per cent) of people with a disability surveyed agreed that images of disabled people used in content they had seen, watched or read, reflected their own experience of disability. Source: Changing the image of disability research, Ipsos 2023’. #DisabilityInclusion #DisabilitySmart #ChangingTheImageOfDisability #DisabilityRepresentation #Research

This is a fascinating piece of research that focuses on an important area, the representation of disability and disabled people used in images in TV, media and advertising. Please do take a look at the research https://ow.ly/hueh50QLqR3 and at our Changing the Image of Disability campaign https://ow.ly/Nf8I50QLqR2.

For once, I really enjoyed not being in front of the camera for this project! I was happy to be on the steering group and to get a chance to review the incredible images that were captured for the new Business Disability Forum "Changing the image of disability" image bank. I particularly loved the challenge of thinking about how to capture images of non-apparent disabilities.... 🤔 ✅ How do you realistically depict anxiety? ✅ How do you authentically capture an image of an employee with ADHD in their workplace? ✅ How do you show limb difference in an every day situation, without seeking to inspire others? ✅ How do you enlighten people about the wide variety of assistive technology devices, aids and adaptations that disabled people might use, when at work and leisure? These are the territories ventured into by our Changing the image of disability project and I may be biased, but I think the final image bank is a great resource. The initial Ipsos research is now being made public, along with a sample collection of images. I'd like to remind the members I work with that you do have full access to the image bank, so please feel free to download and use them to increase the representation of disability in your organisation. Thank you to the Members and Partners who collaborated with #BDF on this project to provide insight, use of their premises and gave up their valuable time. You can access the free images and research in the link below. #DisabilityInclusion #Disability #Research #ChangingTheImageOfDisability #Images #FreeResources #AutenticRepresentation #RepresentationMatters

There are portraits circulating on social media which have sparked a heated debate. From a young woman in a yellow bikini to a stylish young man in a suit and tie, these images have garnered attention for their representation of individuals with disabilities. Do we need more diverse portrayals of beauty and success? Can individuals with disabilities be seen beyond their physical limitations? These portraits challenge us to look past the stereotypes and see the person within. Scope's 2007 disability awareness campaign, 'See The Person, Not The Disability', aimed to break down barriers and change perceptions. Why should people with disabilities be excluded or treated differently? Why can't they be seen as sexy, intelligent, and successful individuals? The campaign cleverly subverted traditional disability iconography, showcasing individuals with disabilities engaging in everyday activities. It's time to recognise that disability doesn't define a person; they are human, with their own unique identities and capabilities. To learn more about Disability Awareness e-learning, visit https://lnkd.in/e5NEnQdq. Join the conversation and challenge your perceptions. #Visualise #Training #Consultancy #Inclusion

Some disabilities are represented more often than others in the images we consume. In research we commissioned from Ipsos UK, 26% of respondents said wheelchair and mobility scooter users were most likely to have been seen in content to represent disability. But less than 1 in 10 disabled people in the UK use a wheelchair. With our 'Changing the image of disability' campaign, we want to increase awareness of the diversity of disabled people and disability. We also aim to improve perceptions, increase representation and create a more authentic and realistic view of disability. Find out more about 'Changing the image of disability': https://ow.ly/tsqy50RigWP [Image description: Changing the image of disability research findings. This quote in a purple box: "I think businesses are getting better at representation but often it's a wheelchair user (and therefore not actually very representative)." BDF survey of communications, marketing and brand leads, 2023. The Business Disability Forum Changing the image of disability logo is at the bottom of the image.] #ChangingTheImageofDisability #DisabilityRepresentation #DisabilitySmart #DisabilityInclusion

Here’s just one of the many engaging sessions at this year’s conference: Understanding the ADA Definition of Disability. This session will help you learn how to approach people who may not consider themselves to be a person with a disability. It will also discuss how to help coworkers understand the range of disability that may have ADA implications in their work and know what resources are available. Learn more and register today: https://ow.ly/jPrz50SVRa6 #PacificADACenter #DisabilityConference #ADAConference2024 [A Deaf Black man wearing glasses looks neutrally at the camera while holding a hand lettered sign declaring “NOTHING about us without US.” Text: Beyond Compliance: Equity, Access, and the ADA. October 9 & 10, 2024. Sacramento, CA. Jan Garrett, Deputy Director of Programs, Pacific ADA Center, A woman with short "salt and pepper" wavy hair and glasses smiles in hallway with art on the wall. Laney Davidson, Disability Access Manager, ADA Coordinator, Marin County, a white woman with long blond hair smiles at the camera from her desk. Text: Featured Session: Understanding the ADA Definition of Disability. Learn how to approach people who may not consider themselves to be a person with a disability. Help coworkers understand the range of disability, and when an ADA Coordinator may be needed. Know what resources are available to support people with disabilities.]

Amazing Olympic Ski Medalist and author Bonnie St. John reminded me that today is the anniversary of the #ADA Although The Americans With Disabilities Act was established before the Internet, it does now apply. 96.3% of the top million homepages did not comply with ADA standards in 2023. The Web Content Accessibility Guidelines (WCAG) are the de facto standard for digital accessibility. If you do one thing today, learn more: https://lnkd.in/e8BEFk29 Accessible websites benefit everyone, not just those with disabilities. #compliance #disabilityadvocate #digitalmarketing