Ipsos

Some money will make most people happier. An average of 58% in 30 countries say their financial situation is the main cause of their unhappiness. While family and feeling loved are key for happiness, but insufficient financial resources significantly drive unhappiness, regardless of income level. #Happiness #PublicOpinion

Are you facing challenges in measuring media consumption in a fragmented landscape? Introducing MediaCell, Ipsos’ advanced technology which provides precise, de-duplicated reach and empowers you to identify who is viewing what and when. Eliminate the uncertainty in understanding audience engagement across radio, TV, and digital platforms and transform your approach to audience measurement! #AudienceMeasurement #CrossMedia #Radio #TV #Digital Jim Ford, Paul Ruston, Mario Paic, Daniel Wong-Chi-Man, Sandra Zlotagora Pessini

Is ESG at a crossroads? Climate change, poverty and inequality remain top concerns—but businesses face a tough balancing act: profit, purpose & politics. Our next KEYS webinar is devoted to understanding the real state of ESG in business today. Join our KEYS webinar to explore: 📌 Reset or Retreat? What Chief Sustainability Officers say about ESG’s future 📌 Accessible UX = Better UX How the EU’s new law is reshaping digital experiences 📌 Sustainability Unwrapped What ‘sustainability’ really means to consumers Sue Phillips ACC | Simon Atkinson | Ed Whitehead | Delphine Sajat | Britt Calvert #ESG #Sustainability

82% of our employees say they can be their true selves at work, highlighting our ongoing commitment to creating an inclusive and authentic work environment! #ProudtobeIpsos

Explore how Ipsos collaborated with Pringles to take flight with their Super Bowl spot. Our innovative methodology, which integrates advanced research techniques, enabled Pringles to execute a memorable and impactful campaign that resonated with consumers during this major event. Watch the video to learn more. Jessica Gates, Ipsos in US, Lisa Zielinski, Pedr Howard, Nick Mercurio

Still struggling to get your ESG marketing right? This is a common challenge among many organizations. Ipsos' research across 15 markets is busting common myths about activism and reveals the truths about five distinct ESG segments providing insight on how to best approach environmental, social and governmental aspects. It shows the power of the often-overlooked middle ground that includes Passive Compliers, Discerning Realists and Willing Contributors and suggest how to approach them considering their diverse motivations and beliefs. Tatyana Chappuis

As ever, income inequality is a major concern, with 77% of people across 50 markets typically saying large differences in wealth are bad for society. However, there is less agreement on solutions. This insight comes from the most recent Ipsos Global Trends study highlighted by Jennifer Bender in Marketing Week. Check the first comment to read Jennifer's article. #IpsosGlobalTrends

On the occasion of International Women's Day, explore our global study conducted across 30 countries in partnership with the King's Global Institute for Women's Leadership at King's College London. The study reveals a decline in anti-equality sentiments, although young men and women show differing views on the issue. #IWD2025 #GenderEquality

⚡ Ipsos will have a strong presence at the Market Research Society (MRS) Annual Conference on 11 March, with several colleagues presenting and chairing sessions to share their expertise: ◼️ Maya Ilic, Beccy Stamp: ‘Empathy in algorithms: how are AI-generated twins different to human respondents? ◼️ Colin Strong (FMRS), chairing the thought-provoking session on ‘Purpose, politics and power’. ◼️ Lucy Neiland, presenting alongside Nationwide Building Society ‘Re-imagining masculinity: an ethnographic exploration of masculinity, vulnerability and the gen z divide’. Congratulations to all for embodying Ipsos' commitment to pushing the boundaries of market research. #annualconference #mrsannualconference

Ipsos Update March is out! Love life, ESG marketing, Influence as a new era of persuasion … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.