BW Marketing World’s Post

A couple of weeks have passed since the annual MRSI seminar in Mumbai but the energy we experienced is still going strong! Thank you Mitali Chowhan, Diana Moraru and team for this exciting opportunity Along with presenting our paper on how to effectively work with creators to grow brands, we also heard expert insights from industry leaders. Here are a few thoughts that really stood out to me, that we heard from this panel of eminent speakers, including Shuvadip Banerjee, Nithya Komanduri, Chandan Mukherji, Saugato Bhowmik, Siddhant Mazumdar and Karthik Nagarajan - Data is our biggest ally. As insight professionals, we need to keep coming back to this, and always keep in mind that data can reveal so much, so quickly! - When it comes to the younger mobile-first gen, it isn't their attention deficit that's the real problem, but rather engagement is the real issue. Reframing it this way puts things within our control. - It's time to start thinking, what does new age influencer marketing look like and how can brands stand out in the clutter? Is it gaming? UGC? The jury is still out on this one... - More than meaningless numbers, credible followers are way more important. Content creation has been democratized in India and going deeply vernacular could be a game changing strategy - What about start-ups? Agile innovation and testing consumer affinity in a nimble way is key for brand incubation. Demand space and sizing data, if used right, can boost a start-up's journey from inception to expansion Want to learn more about breakthrough insights, brands, creators and everything in between? Do reach out, we'd love to introduce you to our range of work at Plum Insights & Strategy !

Empowering the #MarTech world, Netcore Cloud continues its global journey of innovation and collaboration. 🌏 In the past few days, our journey has taken us through a whirlwind of events - from organizing dynamic conferences to engaging in insightful discussions at industry meet-ups. 🤝

#WisdomWednesdays 𝐁𝐞𝐲𝐨𝐧𝐝 𝐭𝐡𝐞 𝐂𝐥𝐢𝐜𝐤𝐬: 𝐓𝐡𝐞 𝐖𝐢𝐬𝐝𝐨𝐦 𝐨𝐟 '𝐖𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐝, 𝐆𝐞𝐭𝐬 𝐌𝐚𝐧𝐚𝐠𝐞𝐝' 𝐢𝐧 𝐄𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 In one of the introductory classes at XLRI, a wise professor always said, "What Gets Measured, Gets Managed"; never had I imagined that this wisdom would resurface with such high contextuality almost 6 years after getting osmosed. In the dynamic world of ecommerce, this isn't just a saying, it's a mantra. Beyond the obvious metrics like conversion rates and average order value lies a deeper truth: what we choose to measure shapes how we run our business. A narrow focus on sales figures alone can leave crucial insights masked, hence sales metrics should always be complemented by (measured :p) flavors of - 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: Mapping the touchpoints, identifying friction points, and measuring improvements in user experience. 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Measuring the impact of marketing campaigns, website changes, and product offerings to learn and iterate. 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲: Looking beyond single transactions. Measuring customer engagement, repeat purchases, and average spend over time. 𝗕𝗿𝗮𝗻𝗱 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁: Tracking social media mentions, reviews, and brand perception. Understanding how customers feel helps refine your brand storytelling and attract the right audience. By embracing a wider lens, we can move beyond managing transactions to cultivating relationships, fostering loyalty, and building a thriving ecosystem. #ecommerce #metrics #customersuccess #brandbuilding #experimentation #growthmindset #linkedin #travel #travelecommerce

🎓 Excited to announce my completion of the Digital Marketing Certification from Indian Institute of Management Bangalore (IIMBx) via SWAYAM MHRD, under the expert guidance of Professor Shainesh G! Throughout this intensive program, I've gained essential skills in: 📈 Marketing Strategy: Crafting strategic plans aligned with business objectives for sustainable growth. 🌐 Digital Business Models: Analyzing and innovating digital frameworks for competitive advantage. 😊 Customer Experience: Enhancing interactions across touch points for exceptional journeys. 👥 Buyer Personas: Creating detailed customer profiles for effective targeting. 📊 Digital Marketing Trends: Staying updated with emerging technologies and trends. 🔄 Inbound Marketing: Attracting and engaging audiences through valuable content. 📝 Content Marketing: Creating engaging content to drive brand awareness. 🔍 SEO Components: Optimizing content for improved search engine visibility. 📲 Social Media Growth: Leveraging platforms for enhanced brand presence. 🛠️ Customer Insights: Utilizing data-driven insights for targeted marketing. 📉 Customer Analysis: Segmenting and targeting audiences effectively. 🤝 Customer Retention: Implementing strategies to increase loyalty and long-term relationships. Grateful for the mentorship of Professor Shainesh G, this certification has enriched my proficiency in digital marketing. Excited to apply these skills in practical settings and contribute to innovative marketing strategies. Connect with me for potential collaborations or opportunities! #DigitalMarketing #IIMBx #SWAYAM #BrandManagement #MarketingStrategy #CustomerExperience #ContentMarketing #SocialMedia

Lessons in Creative Impact by Rica Facundo Rica Facundo discusses the death of the 'brand era' and presents a 21st-century perspective on marketing, addressing how it's perceived beyond the industry. She emphasizes the need to rethink marketing, creativity, and branding from a broader perspective. Additionally, she explores how marketing often fails to deliver the necessary assurance, leading to a crisis of confidence among C-suite executives. Partha Sinha | Surinder Chawla | Sagnik Ghosh | Sudha Natrajan | Sundar Kondur | Sai Doma | Anurag Agrawal | Rohit Sharma | Prakash Dsouza | Subramanian Swaminathan | Rakesh Thakur | Shambhavi Mishra WARC | Cannes Lions International Festival of Creativity | Paul Coxhill | Ed Pank | Rica Facundo | Biprorshee Das | Rudresh Kaul | Anoushka Vermani, MBA | Brandon Lim | Vonita Samtani | Priya Sachdeva | Priya Sen Sudhanshu Vats #TimesOfIndia #PowerOfPrint #TOI #WARC #CannesLionsUnpacked #Highlights

Delighted to participate in the 18th India Digital Summit 24 in Mumbai, meticulously organized by IAMAI. Eager to engage with industry leaders, absorb cutting-edge insights, and contribute to the discourse on digital excellence. Let's connect, learn, and propel our digital endeavors forward at #IDS24Mumbai 🌐 #iamai #digitalinnovation #professionaldevelopment #indiadigitalsubmmit #india #business #digitalamarketing #agency #marketing #insights #marketinginsights #motivation #digital #digitaladvertising

𝐇𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐢𝐧 𝐒𝐭𝐞𝐫𝐥𝐢𝐧𝐠𝐬 𝐌𝐚𝐜 𝐇𝐨𝐭𝐞𝐥 𝐁𝐞𝐧𝐠𝐚𝐥𝐮𝐫𝐮, India, Locobuzz is participating in the vibrant brand fest of growth and innovation for Global Retail & E-commerce brands at BIGBOX India hosted by Scribe Minds & Media, next week on August 28th. We're excited to showcase how our AI-powered social listening and analytics platform can revolutionise your brand's strategy. 📍 𝐕𝐢𝐬𝐢𝐭 𝐮𝐬 𝐚𝐭 𝐁𝐨𝐨𝐭𝐡 #𝟏 to discover how you can: 💡 𝐔𝐧𝐥𝐞𝐚𝐬𝐡 𝐭𝐡𝐞 𝐩𝐨𝐰𝐞𝐫 𝐨𝐟 𝐝𝐚𝐭𝐚: Gain actionable insights into your customers' preferences, behaviors, and sentiment. 💡 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Make data-driven decisions to improve the effectiveness of your marketing efforts. 💡 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬: Deliver personalised experiences that resonate with your customers and drive loyalty. 💡 𝐒𝐭𝐚𝐲 𝐚𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧: Monitor industry trends and identify emerging opportunities. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠? Visit us at Booth #1 to learn more about how Locobuzz can help you achieve your goals. Let's talk growth, innovation, and hashtag #KeepItCXy! See you there! #Events #Marketing #ORM #CX #CustomerExperience #GenerativeAI #Marketer #BrandManager #Retail #Ecommerce #IndustryEvent #SocialListening #BIGBOXEvent #BIGBOX2024 #CustomerSuccess #CustomerService

What #marketeers are doing to make their #brands cult. Looking forward to hear the recipe of this secret sauce from the #folks who have done this. #eletsibs #brands #marketing

🚀 Elevate Your Marketing Game! 🚀  I am Sathish Kumar, Managing Director (DAC Developers) join me for a dynamic Panel Discussion on Powerful Marketing Strategies! exchange4media Pride of India Chennai Summit & Awards, 2023 scheduled for 24 January 2024 at Hotel The Westin Chennai.🌟(e4m Pride of India Brands Conference & Awards) Get ready for actionable insights, real-world examples, and strategies that can transform your marketing approach! 💡✨ Don't miss out! 🚀 Let's unlock the secrets to powerful marketing together! 🔥 #e4mawards #marketingawards #digitalmarketing #brandbuilding #marketingexcellence

🚀 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐃𝐚𝐫𝐤 𝐒𝐢𝐝𝐞 𝐨𝐟 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: A Game-changing Session by CEO Sivaram Kuppachi 🚀 We're thrilled to share highlights from an insightful session delivered by our CEO, Sivaram Kuppachi, at Christ University, Bangalore on the intriguing topic, "𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐃𝐚𝐫𝐤 𝐒𝐢𝐝𝐞." In an era where digital dominance defines success, Sivaram's talk explored the unconventional and often overlooked facets of branding and marketing. He emphasized the power of experimentation and the importance of pushing boundaries to stay ahead in the ever-evolving landscape. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 𝐓𝐡𝐞 𝐔𝐧𝐧𝐚𝐭𝐮𝐫𝐚𝐥 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Embrace the unexpected and challenge traditional norms to create impactful marketing strategies 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: Continuously test and refine to discover what truly resonates with your audience 𝐓𝐡𝐞 𝐃𝐚𝐫𝐤 𝐒𝐢𝐝𝐞'𝐬 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: Explore the risks and rewards of unconventional tactics and how they can lead to groundbreaking results Dive into the world of bold marketing strategies and discover how stepping into the unknown can lead to extraordinary outcomes. Follow-up session on '𝐇𝐨𝐰 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐚𝐧 𝐈𝐠𝐥𝐨𝐨 𝐢𝐧 𝐚𝐧 𝐎𝐚𝐬𝐢𝐬', happening at Christ University, Bangalore on 21st August 2024! #Zamstars #MarketingOnTheDarkSide #Innovation #Branding #DigitalMarketing