TANGRAM’s Post

We glorify big brand comms. And oftentimes, with reason. But stuff like this often intrigues me more. Creativity that works despite the budget. Often because there is NO budget. Your options narrow down. But your focus gets 10x'd. "Give me the freedom of a tight brief" Ogilvy ~~~ If you found this useful, then: → Consider sharing with others → Follow me and hit the notification bell → Join 3,678 who subscribe to my newsletter: https://buff.ly/3pHBFoL #strategy #creativity #marketing

The age of empty marketing speak is over. Instead, modern consumers want brand statements they can rely on. In short, they want brand value propositions. Here are 5 steps to crafting an effective value proposition that will engage potential customers. (Nick Brown, ◯ accelerate agency) https://hubs.ly/Q02L_K6V0 #PR #BrandValueProposition #BVP #PRtips

What should you plan first creative or media? 🤔 The age-old debate of whether creative planning and media should be united or remain separate silos will be forever discussed. Another cracking pod from The Media Leader UK where Olya Dyachuk (Heineken), Sebastien Bourne (HP) and Sally Weavers (Craft Media) debate this topic. My take is that in Today's ad landscape, planning in silo just doesn't work. You need creative and media to be in the same room and be in conversation, not just a quick teams call (obvs Comms Planning comes first). While most argue that a strong creative concept can guide the media strategy, the reality is that media insights are just as valuable in shaping the creative direction ... no doubt you've heard the saying "we don't have that ad format/size" Give it a listen! Thank me later. [Pic using DALL-E 3]

In this globalized environment, brand image plays an important role in marketers’ success. These essential marketing tactics protect and strengthen reputation while leveraging digital trends. (Elsie Oliver) https://hubs.ly/Q02TmZqP0 #PR #BrandImage #ReputationManagement #PRtips

We've had amazing client feedback on our new newsletter. If you are running a service based business, it's definitely worth thinking about how much information you are sharing with your clients and through what medium. I am learning more and more the importance of sharing our expertise, even with clients we speak to daily! We forget that sharing tactics, information and insights can be so valuable and deepens the relationship and results for clients. If you want to learn more about our work - just shout! Plus we have a non-client email too - so you can sign up to that here, https://lnkd.in/eXpepeAe #PRinsights #PRsecrets #secretsauce #PR #brandbuilding

I came across this video from Derek Walker, CEO of Brown & Browner, an advertising agency based in Columbia. Derek makes the larger point of how advertising agencies operate from a point of fear - where they play safe for the fear of clients firing them. They allow clients to dictate pricing, manpower, creative, and what not! But that's not what stood out for me in this video. What caught my eye instead was the anecdote Derek shares in the beginning of this video from when he used to be a junior copywriter. Derek talks about how once in a meeting, he had a strong opinion about the topic being discussed, but he kept quiet for being "junior". He spoke only when his boss reprimanded him by saying, "Never Hold Your Voice". "Never Hold Your Voice" - probably the most powerful thing a leader can say to a junior team member! I got transported back to the time when I was starting my career in marketing. Before getting into an important meeting on Day 1, I was stopped by my then boss near the door and was told, "Don't open your mouth in these meetings, till you have good enough understanding of the business." It took many years and multiple job changes for me to come out of the shell and get comfortable with speaking my mind. Thanks to the multiple leaders who I encountered later - one who told me on Day 1 that I am gonna do really well in the new company I had joined. Another who told me that there is nothing wrong that I can do that he can't solve and gave me confidence to make mistakes. Another who trusted me with responsibilities that I thought were way bigger than me! In the end, you become the sum total of the leaders that you've crossed path with! Good or bad, each one of them has been a lesson! I just hope and try to do better with juniors who cross my path. #Leadership #advertisingagency #advertising #marketing #branding

In the legendary words of David Ogilvy, "Don't hire a dog and then bark yourself." This sage advice resonates deeply in the bustling world of advertising, where clients entrust experts to lead the charge, only to find themselves suddenly donning the hat of an expert themselves! Imagine this: You've got the brightest minds in the industry at your fingertips, armed with strategies, insights, and creativity ready to elevate your brand to new heights. Yet, somehow, the urge to micromanage seeps in, and before you know it, you're barking orders left, right, and center! But hold on just a moment! Let's pause and reflect on why you brought these talented individuals into the fold in the first place. It wasn't to mimic their every move or second-guess their expertise—it was to harness their brilliance and let them work their magic! So, here's the scoop: Trust the process, trust your team, and trust that you've made the right choice in partnering with top-notch professionals. Sit back, relax (maybe even fetch yourself a cup of coffee), and watch as your vision comes to life under the skillful guidance of those you've entrusted with your brand's success. In the fast-paced world of advertising, let's remember to let the experts do what they do best—after all, they're the ones who can make your brand shine like a diamond in the rough! 

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The future of a brand is dependent on its transparency and commitment to social responsibility and ethical behaviors. To reach new customers and gain the trust and loyalty of existing customers, brands must evolve and adapt their storytelling practices to reflect these values. (Nahla Davies) https://hubs.ly/Q02KLg4C0 #PR #PRstorytelling #PRnarratives #PRtips

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