TANGRAM’s Post

The advertising industry is undergoing a major transformation! With giants like Accenture, Deloitte, and McKinsey stepping into the game, traditional agencies are facing new competition. But fear not, as this shift also opens doors for smaller, specialised agencies to shine. By focusing on creativity, adaptability, and building strategic alliances, agencies can carve out their space in this dynamic landscape. Embrace the change, stay innovative, and collaborate to thrive in the new era of advertising! #AdvertisingIndustry #Innovation #Collaboration #Transformation https://lnkd.in/earKSt-G

🌟 Exciting insights from Doug Ray's journey in the ad industry highlight the growing need for on-demand expertise among marketers. As brands navigate the complexities of digital transformation, the concept of a fractional CMO gains traction, offering a flexible, strategic advantage. 🚀 Ray Media Advisory exemplifies how accessible, expert advice can empower companies to make informed decisions, optimize their marketing strategies, and stay ahead in a competitive landscape. A must-read for industry professionals seeking innovative solutions to today's marketing challenges! 📈 For a deeper dive into the future of marketing consultancy, check out the article: https://lnkd.in/dQAs8FYr #Digitalmarketing #webdevelopment #mobiledevelopment #Softwaredevelopment 

The global boom in MarTech investment has enabled companies of all types to conduct relationship marketing. Yet, many have struggled to create distinction and customer relevancy, necessitating a better approach to building lasting relationships. It’s with this perspective that Ogilvy today announces

👊 Remember, in the fast-paced world of digital marketing, clarity is king! Cut through the noise, embrace certainty, and watch your business thrive. In the realm of digital marketing, ambiguity is the archenemy of effectiveness. As digital marketers, our mission is to craft compelling narratives, engage audiences, and drive actions that ultimately lead to business growth. However, when ambiguity creeps into our strategies and messaging, it undermines these objectives and creates barriers to success. 🤜 First and foremost, ambiguity clouds communication. In the fast-paced digital landscape, where attention spans are fleeting and competition is fierce, clear and concise messaging is essential. Ambiguity confuses our audience, dilutes our brand's message, and diminishes our ability to connect with consumers on a meaningful level. Without clarity, our marketing efforts become lost in the noise, failing to resonate and leaving potential customers disengaged. 🤜 Furthermore, ambiguity hampers measurement and optimization. Digital marketing thrives on data-driven insights that allow us to track performance, understand audience behavior, and refine our strategies accordingly. Yet, when our goals and objectives are ambiguous, it becomes challenging to define meaningful key performance indicators (KPIs) and assess the impact of our campaigns accurately. Without clarity in our objectives, we risk squandering resources on initiatives that yield uncertain returns and miss out on opportunities for improvement. 🤜 Moreover, ambiguity stifles innovation and agility. In the ever-evolving digital landscape, businesses must remain adaptable and responsive to changing trends and consumer preferences. Clear objectives provide a guiding light for innovation, empowering marketers to experiment, iterate, and pivot with confidence. Conversely, ambiguity breeds indecision and inertia, leaving businesses stagnant and vulnerable to being left behind by more agile competitors. Therefore, as digital marketers, our mandate is clear: optimize for certainty. By prioritizing clarity in our messaging, objectives, and strategies, we empower businesses to cut through the noise, connect with audiences, and drive meaningful outcomes. In a world where ambiguity is the enemy of progress, certainty is our greatest ally, guiding us toward success in the dynamic landscape of digital marketing. #digitalmarketing #creativity #communication #seo #socialmedia #content #clarity #leaders

Are silos in your marketing hurting your ad performance? Nielsen shows how Nielsen ONE integrates data across channels to ensure you reach the right audiences without over saturation, optimizing spend for better outcomes. Read more insights here: http://nlsn.co/6041qRd7d

Are silos in your marketing hurting your ad performance? Nielsen shows how Nielsen ONE integrates data across channels to ensure you reach the right audiences without over saturation, optimizing spend for better outcomes. Read more insights here: http://nlsn.co/6040qRdka

👊 Remember, in the fast-paced world of digital marketing, clarity is king! Cut through the noise, embrace certainty, and watch your business thrive. In the realm of digital marketing, ambiguity is the archenemy of effectiveness. As digital marketers, our mission is to craft compelling narratives, engage audiences, and drive actions that ultimately lead to business growth. However, when ambiguity creeps into our strategies and messaging, it undermines these objectives and creates barriers to success. 🤜 First and foremost, ambiguity clouds communication. In the fast-paced digital landscape, where attention spans are fleeting and competition is fierce, clear and concise messaging is essential. Ambiguity confuses our audience, dilutes our brand's message, and diminishes our ability to connect with consumers on a meaningful level. Without clarity, our marketing efforts become lost in the noise, failing to resonate and leaving potential customers disengaged. 🤜 Furthermore, ambiguity hampers measurement and optimization. Digital marketing thrives on data-driven insights that allow us to track performance, understand audience behavior, and refine our strategies accordingly. Yet, when our goals and objectives are ambiguous, it becomes challenging to define meaningful key performance indicators (KPIs) and assess the impact of our campaigns accurately. Without clarity in our objectives, we risk squandering resources on initiatives that yield uncertain returns and miss out on opportunities for improvement. 🤜 Moreover, ambiguity stifles innovation and agility. In the ever-evolving digital landscape, businesses must remain adaptable and responsive to changing trends and consumer preferences. Clear objectives provide a guiding light for innovation, empowering marketers to experiment, iterate, and pivot with confidence. Conversely, ambiguity breeds indecision and inertia, leaving businesses stagnant and vulnerable to being left behind by more agile competitors. Therefore, as digital marketers, our mandate is clear: optimize for certainty. By prioritizing clarity in our messaging, objectives, and strategies, we empower businesses to cut through the noise, connect with audiences, and drive meaningful outcomes. In a world where ambiguity is the enemy of progress, certainty is our greatest ally, guiding us toward success in the dynamic landscape of digital marketing. #digitalmarketing #creativity #communication #seo #socialmedia #content #clarity #smallbusinessowner

👊 Remember, in the fast-paced world of digital marketing, clarity is king! Cut through the noise, embrace certainty, and watch your business thrive. In the realm of digital marketing, ambiguity is the archenemy of effectiveness. As digital marketers, our mission is to craft compelling narratives, engage audiences, and drive actions that ultimately lead to business growth. However, when ambiguity creeps into our strategies and messaging, it undermines these objectives and creates barriers to success. 🤜 First and foremost, ambiguity clouds communication. In the fast-paced digital landscape, where attention spans are fleeting and competition is fierce, clear and concise messaging is essential. Ambiguity confuses our audience, dilutes our brand's message, and diminishes our ability to connect with consumers on a meaningful level. Without clarity, our marketing efforts become lost in the noise, failing to resonate and leaving potential customers disengaged. 🤜 Furthermore, ambiguity hampers measurement and optimization. Digital marketing thrives on data-driven insights that allow us to track performance, understand audience behavior, and refine our strategies accordingly. Yet, when our goals and objectives are ambiguous, it becomes challenging to define meaningful key performance indicators (KPIs) and assess the impact of our campaigns accurately. Without clarity in our objectives, we risk squandering resources on initiatives that yield uncertain returns and miss out on opportunities for improvement. 🤜 Moreover, ambiguity stifles innovation and agility. In the ever-evolving digital landscape, businesses must remain adaptable and responsive to changing trends and consumer preferences. Clear objectives provide a guiding light for innovation, empowering marketers to experiment, iterate, and pivot with confidence. Conversely, ambiguity breeds indecision and inertia, leaving businesses stagnant and vulnerable to being left behind by more agile competitors. Therefore, as digital marketers, our mandate is clear: optimize for certainty. By prioritizing clarity in our messaging, objectives, and strategies, we empower businesses to cut through the noise, connect with audiences, and drive meaningful outcomes. In a world where ambiguity is the enemy of progress, certainty is our greatest ally, guiding us toward success in the dynamic landscape of digital marketing. #digitalmarketing #creativity #communication #seo #socialmedia #content #clarity #nonprofitfundraising

As we near the end of another year, we will present wrap-up reports to several clients, showcasing the results of launch events and campaigns run during this busy period. As a PR professional and business owner, I know how important it is that any service you're paying for is worth it's weight in business impact. Vanity metrics are indicators that don’t illustrate real impact on business success. It’s no longer acceptable to just measure PR campaigns by the number of media pieces, potential media reach or follower growth, instead consider actionable metrics for example, how 'time on site' can be measured in impact by time on page and scroll depth.   Digi-PR is the future, and we're right there with it. Read more about why it's important to measure campaigns with actionable metrics here:   #DigiPR #PublicRelations #MeasurableImpact #Insights #Data #Reporting   

Friday afternoon feels for measurement - something that I passionately deliver in my work. In the ever-evolving world of #marketing, uncovering the truth is both an art and a science. 📊 It’s not just about analysing #data —it’s about weaving a compelling narrative that brings those numbers to life. Reflecting on an article I wrote for #WARC, I’m fascinated by how the dynamic interplay of independence and collaboration can elevate marketing effectiveness. Curious to see how these three teams can harmonise their efforts, unlock the true potential of data, and propel brands to new heights? Dive into the full narrative to discover more! Linked at the bottom ⬇ In brief: Team You 🤟(the #Brand Media Team): The heartbeat of the #brand, providing deep contextual understanding and turning KPIs into strategic brilliance. Team #Media Planning ▶ : The visionary architects who craft media strategies aligned with the brand’s goals. Team #Measurement 🤓 : The scientific experts who delve into data and apply rigorous analysis. They rely on the insights from Teams You and Media Planning to complete the picture. I firmly believe that measurement partners who don’t embrace this level of collaboration miss out on valuable insights that go beyond the numbers. Standalone ROIs are not the complete picture. One simple example : Imagine you plan a campaign focused on brand awareness. You shift your TV strategy from targeting conversions to prioritising #awareness. This change affects your audience targeting and scheduling. As a result, an #MMM analysis shows a decrease in TV ROI. Scenario 1: Your measurement partner analyses the results without consulting the media agency and recommends reallocating budget away from TV due to the decreased ROI. Scenario 2: Your measurement partner, working closely with your team, conducts a thorough analysis and holds an interim meeting with both your team and the media planning team. They find that the #TV campaign was designed for brand awareness, not direct conversion, which explains the lower #ROI. Despite this, they conclude that TV remains a significant driver of conversions and advise against pulling budget from TV. They offer insights on leveraging TV’s long-term value for future demand—a crucial consideration, especially if your CFO is closely monitoring the numbers! 📈 Next friday feels will be about, why your measurement team need to understand media, and how it's imperative in model build and the consequences of a team that builds a model with no media grounding. Feel free to reach out if you have any questions or need more information! 😊 #MarketingStrategy #DataDriven #MediaPlanning #MarketingEffectiveness #ROI #BrandAwareness #CollaborativeInsights #WARC #MarketingInnovation #MMM