Campaign UK’s Post

Just another reason not everyone likes surprises. #GoodAdsMatter Poor girl, certainly not the birthday bash she was expecting! A fun surprise that was planned for her turned into an even bigger surprise for the party planners themselves. In this witty ad for Lovable, titled ‘Surprise Party’, the brand cleverly addresses the issue of finding the right bra size, revealing that 70% of women wear the wrong one. Loveable subtly promotes its brand by focusing on the discomfort caused by ill-fitting bras rather than showcasing its products. Building on the idea that some women don’t wear their correct bra sizes and often take them off as soon as they reach home, the brand constructed a narrative around the relatability factor without resorting to vulgarity. The floating camera movements throughout the film adds a dynamic feel to the visuals while keeping the tone of the narrative subtle yet fairly confrontational. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟯𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: Italy Year: 2009 Brand: Lovable Advertising Agency: AUGE HEADQUARTER, Italy Executive Creative Director: Federica Ariagno Copywriter: Niccolò Bossi Art Director: Nicola Cellemme Production Companies: Filmmaster Director: dario piana 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Loveable #SurpriseParty #Marketing #Advertising #PurposeStudios #PursuePurpose

Our ears are burning, Ad Age! With our rebrand last year came the mental and literal switch from “agency” to “collaborative.” Why? Two reasons, really. For one, we realized “agency” was too limiting and, at times, inaccurate. Our solutions are often beyond the scope of advertising – and that’s okay. Secondly, collaboration is how we work, and have worked for the last 40 years. Strategy and creativity are far from separate departments here. But let it be known, we don’t see “agency” as a dirty word. It just didn’t fit us anymore. Check out Ad Age's article here: https://lnkd.in/esNnh7wm

This is how The Guardian celebrated its history! #GoodAdsMatter In 2021, The Guardian hit a major milestone, celebrating 200 years of journalistic excellence. But instead of just patting itself on the back, The Guardian decided to shake things up. Rather than getting lost in the past, The Guardian focused on what's next, shouting out loud with their campaign tagline, "For 200 years, a Work in Progress". The heart of the campaign was all about powerful words and stunning visuals, drawing inspiration from centuries of iconic typography. And you bet, it was a hit – one of The Guardian's biggest wins. Instead of coasting, The Guardian was all about pushing boundaries. That's where "200 years, a work in progress" came in – a rallying cry for the future. Bold words and cutting-edge design took centre stage, splashing across billboards, newspapers, screens, and even in special spots around town, making waves in the press, online, and even on the big screen. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟯𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: United Kingdom  Year: 2021 Organisation: The Guardian Design Director: Alex Breuer Director of Marketing Guardian News & Media: Kate Davies Producer: Ben Longden Production Company: Independent Films Director: Tony Berry Agency: OLIVER Agency Global Chief Creative Officer: Rod Sobral Executive Creative Director: Rob Kavanagh Creative Directors: Sam Jacobs, Rae Stones Planner: Dan Perry Design Director: Liam Smith Art Directors: Alex Breuer, Liam Smith, Rae Stones, Sam J. Senior Art Directors: Rob Kavanagh, Rod Sobral 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #TheGuardian #OOH #Branding #Marketing #Advertising #PurposeStudios #PursuePurpose

"The creative industry works on the goodwill service model, which is, ‘If we give away our fantastic creativity in pitches, we're more likely to win the pitch. If we over-service clients and say yes to everything with no commercial parameters, we're more likely to be popular with our clients and get more briefs’. It's commercially un-viable as a business model." Isn't this pretty much a definition of domestic abusive relationship? What kind of whackos work in the creative agency business? https://lnkd.in/ettyc4e3

Thanks Lexie! 🙌 Big shoutout to the Sweat + Co team for their hard work on all our clients' Ad Age SAOTY submissions! For those interested in the value of such awards, check out the article shared. Small agencies, let's connect and elevate together! #AdAgency #Advertising

A great article by D&AD and Kim Lawrie “What the creative industry needs to know about #Neurodivergence”. It's so good to hear that there is starting to be a shift towards more creative agencies employing #neurodiverse creatives. Feeling hope for my son and all the neurodiverse future creative talent in the years to come. “Up to 18% of creatives and strategists within the ad industry are neurodivergent, closely aligning with the actual percentage in the wider population. When our core values are about focusing on innovation and offering new, unique and differing perspectives, this underlines how we have the potential for transformation and the ability to shape a more inclusive future.” Read the article here:

In this interview from our "What Shapes Your Creativity?" series, we delve into the world of marketing campaigns with Mark Allison, Head of Creative Services at Scoota. With a wealth of experience, Mark shares insights into his creative process and how he tackles new campaign design challenges. Read the full interview ➡ https://lnkd.in/erDSjeqs #advertising #creativity #creativethinking #marketingcampaigns #programmaticads

Check out the exclusive Graphis Journal Q&A with Sukle Advertising's Mike Sukle himself, diving deep into the ethos of creativity, strategy, and impact driving Sukle Advertising's success. Learn more about their relentless pursuit of greatness and the unwavering belief that the extraordinary is always within reach. Read the interview on the blog. https://bit.ly/4drd5wp #GraphisJournal #Advertising

I had a lot of outreach from young creatives on my last post. Which only proves my post is happening in our industry. And I've had a few people reach out who sell programs they've created to help people excel at being the best the version of themselves. I'll be honest, I'm dubious of anyone selling anything that helps people get better and being creative or a creative leader. So when I see someone selling a book or system or a program, I immediately look at their pedigree. This is where things usually fall apart for me. How can you teach me how to do what I do better if you've never done anything that I aspire to do? I want to learn from someone who has experience, not someone who can write what they've heard or read in one of Simon Sinek's books. Look at Jason Bagley. He's done some of the most famous work in modern advertising. Work that people would literally kill for the chance to say they had a part in. So when he left Weidento start The Audacious School of Astonishing Pursuits, (ASAP) yeah, to me? That's a legit program. I would sign up. In fact, me and Brandt Lewis pay for a young female or POC creative to attend to his program every year. Because if more creatives could do that kind of work, our industry would be a happier place to work—again. But when I see someone who's never worked at an agency I would want to work at or never done the kind of advertising that I would want to do—selling advice on how to get better, I say, "Nah. I'm good. But thanks, my guy." Beyond that I think, "What about the younger creatives who desperately need mentorship and don't have thousands of disposable income to invest in a program or portfolio school? Do they just have to struggle to navigate this industry as they save up every extra dollar to pay for one?" For these folks, I decided a while ago to create a FREE series of videos that give you ideas, tips and Ad•Vice on how to get better, do better and be better as a creative or advertising professional. And until you can save up and pay for ASAP, this is a resource to help. Again, IT'S FREE. So don't be too harsh on it. But if it helps, it was worth the investment of time. It's a little all over the place, but it has all of the advice I find myself giving to young creatives all the time. So, I hope it helps! #Stayhungrymyfriends

Check out the exclusive Graphis Journal Q&A with Sukle Advertising's Mike Sukle himself, diving deep into the ethos of creativity, strategy, and impact driving Sukle Advertising's success. Learn more about their relentless pursuit of greatness and the unwavering belief that the extraordinary is always within reach. Read the interview on the blog. https://bit.ly/4drd5wp #GraphisJournal #Advertising