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Dive into the world of Gen Z engagement on Snap Inc.! Snapchat offers very unique opportunities for brands and with over $450 billion in spending power globally, Gen Z represents a lucrative market segment that savvy businesses can’t afford to ignore. Our latest blog explores how businesses can effectively tap into the spending power of this dynamic demographic and Noah Wieseneck, Senior Manager, Partnerships at Snap Inc., gives insight to leveraging influencers effectively on the platform. Discover strategies for authentic engagement, insights on Snapchat's user experience, and tips for maximizing influencer partnerships. Don't miss out on connecting with Gen Z consumers - read the full post now! ▶ https://hubs.la/Q02ssBKq0 #InfluencerMarketing #Snapchat #GenZEngagement

Gen Z consumers are 117% more likely to shop from influencers (Source: PYMNTS). Imagine if creators could promote their own brand! GIG Companies empowers creators to leverage their authentic connections with their audience. We transform their influence into a successful business that they wholly-own. #InfluencerMarketing #GenZ #TalentManagement #SocialCommerce 📊 Read more of the PYMNTS Intelligence special report “Generation Zillennial: How They Shop”

Stunning insights from Forbes on latina influencers: 📱Hispanic consumers are a powerhouse online, spending 27+ hours a week on the internet. 👨 👩 With 58% under 34 years old, they're prime for brand affiliations and loyalty. 👉 When they find a brand they love, 80% stick with it! 💪 🎓 Studies show that under personalized conditions female influencers, like well-known Latina educator Sofía Bella, drive more trust & engagement than males. 🍔 Brands like McDonald’s are already tapping into this market, partnering with influencers to reach Hispanic audiences effectively. Businesses aiming to expand their Hispanic client base should consider integrating Latina influencers or spokespeople into their marketing strategy. 📈💼 https://lnkd.in/gU7RJzq7 #HispanicMarketing #LatinaInfluencers #BrandEngagement

If you thought influencers dominated the top Fashion Voices of Instagram in the first half of 2023, think again. Today, we can reveal the top three Voices of Fashion across the world's biggest social media app. And the winners are... 1st - 📖 Vogue making $83.2M in MIV® 2nd - 🎤 Jennie Kim making $25.4M in MIV® 3rd - 💻 Chiara Ferragni making $22.2M in MIV® Brands with successful strategies are now hosting more exclusive and celebrity-partnered content directly through their own business platforms. Why? To encourage higher engagement and traffic straight to the home of their content and storytelling. 📱 In the past, Influencers would have been a popular Voice in the Fashion Segment on Instagram, but as consumer preferences and nuances adapt and evolve, so has the social Landscape. The result is a very varied Voice Mix. To find out more valuable insights and exclusive data on all things Instagram, download our report 'Beyond Followers: Exploring Instagram's Influence on Brand Performance' 🔗 https://bit.ly/3Me2qct #InstagramReport #BeyondFollowers #Launchmetrics #DataInsights #BrandPerformance

Who would've thought a blue alien could steal the heart of a toddler? Meet my son's latest obsession: Stitch. I found it hard to believe but Lilo and Stitch is over 20 years old and it’s still a hit with kids who weren't even born when it first came out! Lilo and Stitch act as influencers themselves. Their story, values, and characters have stuck with multiple generations, teaching us about friendship, acceptance, and family. So, what's the takeaway for brands? Keep it real. Just like Lilo and Stitch stay true to themselves, brands should choose influencers who genuinely connect with their audience and represent their values. Here's how: ➡️Focus on influencers who genuinely reflect your brand's message. ➡️Build lasting relationships rather than following fleeting trends. In short, Lilo and Stitch's story teaches us that brand equity is all about building lasting connections that stand the test of time. Choose your influencers wisely, and let them become the storytellers of your brand. #InfluencerMarketing #BrandEquity #LiloAndStitch #Authenticity #MarketingStrategy 🚀

🚀 Navigating the Cost-of-Living Crisis: Five Key Consumer Trends Unveiled! 💰💡   Our second trend, Evolving Influencers: Consumers turn to more relatable content and show greater discernment in choosing their influencers. As more households are forced to make smarter choices with their money, we see consumers gravitating to brands that are authentic in both what and how they are selling to consumers. A prime example is Youtuber Amelia Dimoldenberg, who engages her young audience with awkward relatability on her Chicken Shop Dates channel. She has since landed brand ambassador deals with OLAY and Levis’Store, demonstrating how brands are responding to the desire for ‘real’ and relatable influencers.   🔎 Curious to learn more? Register to receive early access to our full report:   👇 https://lnkd.in/g3nwYrEf   #CostofLiving #Consumer #Trends #EvolvingInfluencers  

Diversity Wins! Did you know that campaigns with diverse influencers generate much more #engagement? It’s possible because they resonate with real people who want to be seen and heard. A great example of #InclusiveMarketing is the French “The True ID Card” campaign by NYX Professional Makeup. They partnered with diverse makeup #influencers to show that makeup shouldn't be about hiding who you are and that everyone deserves to see their true self. At AAA Agency, we're passionate about the power of inclusive campaigns. And here’s how adding diversity to your strategy will take you to the next level: 🔸 Broader reach: Diverse influencers can tap into communities and demographics that may have been overlooked. 🔸 Authenticity boost: When consumers see themselves represented in marketing, it fosters trust and brand loyalty. 🔸 New horizons: Diverse voices bring unique perspectives, keeping your brand AAAhead of the curve. What are your favorite diverse influencer campaigns? Share them below! We offer a free consultation, just drop us a line at  📩 sales@aaa.agency or 💻https://lnkd.in/d52MaA4U

Influencer marketing is a vital strategy for businesses today, and its roots trace back to traditional media, evolving to include collaborations with celebrities and online personalities. Historic examples like the Fultz Sisters and Coca-Cola's Santa Claus illustrate its efficacy. Today, influencers are categorized into Amplifiers, Trendsetters, Opinion Leaders, Community Aggregators, etc. Choosing the right influencers aligns campaigns with audience demographics and content style, ensuring success in the evolving marketing landscape. Click the link to learn more about choosing the right brand ambassador https://lnkd.in/dUJdigyG #influencermarketing #MarketingStrategy #BrandCollaborations #WeCo #marketing #brandambassador #influencer #influencer #brandambassador #marketingagency #WeCo

According to the 2024 BOF-McKinsey State of Fashion consumer survey, 68% respondents were unhappy about the rise in the online sponsored content and 65% were less influenced by fashion influencers now as they would be a few years back. Another study found that Gen-Z lose active attention towards an advertising after just 1.3 seconds. While influencer marketing has definitely proved to be an effective way for the brands to connect with the younger audience. Does this mean it's time for the brands to have a better collaboration strategy with the influencers? Looks like the tried and tested way of working the glitz and glamour with a fancy influencer shoot is no more going to be appreciated. There has to be a story that engages the consumers and helps them relate. Well, hasn't it always been the case? The story always matters! #InfluencerMarketing #GenZMarketing #OnlineMarketing