Cannes Lions International Festival of Creativity’s Post

Last week, Specsavers took home two Grand Prix – by rick-rolling Britain's ears. The work aimed to battle the stigma around hearing loss by uniting the nation over a common experience – misheard lyrics. In the world’s first mass hearing test, it partnered with Rick Astley to re-record ‘Never Gonna Give You Up’, but with lyrics people have been mishearing for years. The result? A nationwide discourse around hearing loss, and a 1220% above target increase in hearing test bookings. The Misheard Version | Specsavers | Golin London | 2024 🏆2 Grand Prix 🥇1 Gold Lion 🥈3 Silver Lions 🎗️7 Shortlists Access all areas of the Festival with the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now to be the first in: lnkd.in/eEJRqzaR

Clever!! a fun way to raise awareness!

Tracy Nguyen

Digital Marketing | ex-SuntoryPepsiCo| ex-Ogilvy| ex-Edelman

3mo

it's absolutely a standout piece of work in the healthcare category. They tackled the challenging brief by blending humor with a familiar 1980s song, well targeting an audience aged 50+

Anushree Ghosh

Digital transformation - Media, Content, Data, D2C @ITC Foods

3mo

This one’s superb

Dora Jean Gillespie • Starilum™️

Music Visualiser | Music Metrics Platform that informs decisions for release, uses Ai to generate music promotion visuals from the lyrics themselves.

2mo

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Ali Williams

SaaS Marketing Leader | Demand Generation | Growth Marketing | Lifecycle Marketing | Performance Marketing | Product Marketing | Tech |

3mo

Brilliant! Love this.

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Josey A.

Sharing Optics knowledge through Digital Marketing Strategies & SEO at @HÜBNER Photonics

3mo

Brilliant campaign!!😍

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Tania Savage

Account Manager Sales and Marketing

3mo

Brilliant!

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