Last week, Specsavers took home two Grand Prix – by rick-rolling Britain's ears. The work aimed to battle the stigma around hearing loss by uniting the nation over a common experience – misheard lyrics. In the world’s first mass hearing test, it partnered with Rick Astley to re-record ‘Never Gonna Give You Up’, but with lyrics people have been mishearing for years. The result? A nationwide discourse around hearing loss, and a 1220% above target increase in hearing test bookings. The Misheard Version | Specsavers | Golin London | 2024 🏆2 Grand Prix 🥇1 Gold Lion 🥈3 Silver Lions 🎗️7 Shortlists Access all areas of the Festival with the Official Cannes Lions 2024 Wrap-Up Report. Sign-up now to be the first in: lnkd.in/eEJRqzaR
it's absolutely a standout piece of work in the healthcare category. They tackled the challenging brief by blending humor with a familiar 1980s song, well targeting an audience aged 50+
Really clever. Love that
This one’s superb
Brilliant! Love this.
Brilliant campaign!!😍
Brilliant!
Clever!! a fun way to raise awareness!