Capgemini Invent’s Post

𝐁𝐞𝐭𝐭𝐞𝐫 𝐬𝐚𝐟𝐞 𝐭𝐡𝐚𝐧 𝐬𝐨𝐫𝐫𝐲: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭 𝐬𝐭𝐫𝐨𝐧𝐠 𝐬𝐞𝐜𝐮𝐫𝐢𝐭𝐲 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐬   In the current digital era of B2B platforms, establishing strong security protocols to combat the advanced threats posed by AI-driven cyberattacks is essential. This ongoing strategic effort requires a blend of vigilance and flexibility, crucial for enhancing the robustness of your digital infrastructure.   🔍 A streamlined multi-layered IT architecture is critical for protecting against unauthorized access and potential threats. This approach involves seamlessly integrating hardware and software components to fortify defenses. Additionally, high integration standards enhance security by ensuring seamless communication and data synchronization among systems.   🛡️ In this dynamic environment, trust is paramount. Building and maintaining user trust requires transparency about data usage and robust protection policies. This not only mitigates legal and regulatory risks but also safeguards your organization's reputation.   Discover the strategies to enhance your security posture in the face of evolving cyber threats with exclusive insights from the latest collaborative research report by Capgemini Invent and the Massachusetts Institute of Technology (MIT).   🔗 For exclusive insights, check out the the full report and reach out to our expert Leonardo Serra!

Are You Riding the Collaboration Wave to Scale Your B2B Platform? In the dynamic landscape of B2B platforms, a pivotal trend has surfaced—one that could unlock unprecedented growth for your business. According to recent data, approximately 70% of B2B platforms are now partnering with consulting firms to accelerate their scale-up processes. Are you among this progressive majority, or are you still navigating these challenges independently? Collaboration with seasoned consultants isn't just about outsourcing expertise. It represents a strategic alliance aimed at integrating cutting-edge sales and marketing strategies, optimizing operations, and enriching customer experiences. This collaboration has the potential to elevate your platform from a robust base to extraordinary success. Notably, these consultants bring critical resources to manage the increasing influx of participants on your platform, each requiring sophisticated technological integration and cultural adaptation. Consider this compelling question: If such a significant number of platforms are adopting this collaborative approach, what implications does this have for those who aren’t? Are they forfeiting vital growth opportunities, or are they leveraging alternative, equally effective strategies? We invite you to join the conversation: Are you collaborating to scale your platform, or are you pioneering growth through other innovative methods? 🔗 Check out our new Executive Summary and Full Report: 𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗕𝟮𝗕: 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗳𝗼𝗿 𝗔𝗜, 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗩𝗮𝗹𝘂𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 here 👉 https://bit.ly/4cvYIWm Charlotte Pierron-Perlès I Jeff Hebert I Leonardo Serra I Sebastian Wolters I Christian Michalak I Nicolas Albert I Philip Vann

🚀 No, you won't become the next Amazon in B2B - and that's actually great news! 🚀 Why are B2B platforms different from their B2C counterparts? Let's dive in! I’m proud to share our latest study in cooperation with MIT Sloan School of Management and MIT Initiative on the Digital Economy (#MIT) on the Future of B2B. Over the last year, I had the honor of working and researching on this fascinating study. Big shoutout to Geoff Parker, Didier Bonnet, Georgios Petropoulos, Long Dinh and Leonardo Serra! It was not only a lot of fun but also a huge learning experience for me! Special thanks to Geoff for his impromptu book recommendations during our sessions. But let’s get to the juicy part - what’s in it for you? 🔍 B2B is NOT B2C: 1. Start with Stand-alone Value: Begin with a rock-solid stand-alone value before shifting to unlock cross-side value. Think of it as your superhero origin story - the network effects will be your superpower! 2. Subscription Models: Subscriptions might be old news in B2C, but in B2B, they’re still gold. Predictable costs = happy customers. 3. Partner Up: Scaling a B2B platform? You’ll need some trusty (consulting) sidekicks. They’re essential for your journey to the top. In fact, 70% of platforms collaborate with consulting partners. Partnerships = Power! 4. Money Talks (Eventually): Focus on attracting participants first. Keep them engaged, and never let them go... the money will follow. It's a marathon, not a sprint! 5. Niche is the Way to Go: The B2B market is vast and fragmented, favoring specialized platforms over monopolies. Focus on your unique strengths, carve out your niche, and collaborate within ecosystems to drive growth. No need to be the next Amazon - there’s plenty of room for everyone! Thanks again to all the amazing contributors who made this research possible. Your hard work and dedication are immensely appreciated! Interested? Hit me up and let's have a chat! 💬 #B2B #Research #DigitalEconomy #PlatformEconomics #Innovation #capgeminiInvent #GetTheFutureYouWant

🚀  𝗛𝗼𝘄 𝗔𝗿𝗲 𝟱𝟭% 𝗼𝗳 𝗕𝟮𝗕 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝗢𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗣𝗲𝗲𝗿𝘀?   Ever wondered what separates the best from the rest in the B2B platform space? The latest collaboration between Capgemini Invent and Massachusetts Institute of Technology reveals powerful strategies underpinning the success of today’s leading platforms. Here are my top 3 key takeaways:   #1 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲: 𝗧𝗵𝗲 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 Did you know that 51% of B2B platforms are startups or operate independently? This significant figure underlines the the crucial role agility plays in swiftly adapting to new market challenges and opportunities.   #2 𝗔𝗱𝗮𝗽𝘁𝗶𝘃𝗲 𝗚𝗼𝘃𝗲𝗿𝗻𝗮𝗻𝗰𝗲: 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 The report indicates that successful platforms master the balance between innovation freedom and operational integrity. This strategic flexibility fosters a culture where creativity thrives, paving the way for groundbreaking developments.   #3 𝗣𝗲𝗼𝗽𝗹𝗲-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗖𝗵𝗮𝗻𝗴𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗧𝗵𝗲 𝗛𝘂𝗺𝗮𝗻 𝗙𝗮𝗰𝘁𝗼𝗿 A striking insight from the research is the emphasis successful platforms place on their people. As someone with years of experience in change management, I find the focus on the human factor particularly compelling: Investing in continuous learning and adaptability is more than a strategy—it's a necessity in today’s dynamic environment. 🔗 For exclusive insights, check out the the full report! 😎

In B2B, the era of growth at all costs, top-line revenue-centric focus has shifted. Successful B2B and especially SaaS companies are moving quickly to "efficient growth at scale" for consistency and focus. GTM Partners helps navigate this change from tech overload to breaking down silos…helping leaders explore the challenges and solutions shaping today's GTM strategies. Customers benefit from faster ROI and time to value, and team members are more in aligned to one strategy. Check out the latest to stay ahead of the curve for weekly insights, research, and data you can use. 👇 Sangram Vajre Sarah Allen-Short #GTMInsights #B2BExcellence

Boston Consulting Group (BCG)'s article highlights the robust growth of B2B SaaS in the tech industry, growing 10 times faster than other segments. The playbook suggests key strategies, including lead-scoring, sales funnel automation, leveraging word-of-mouth, segmented channel strategies, and capitalizing on customer usage insights for sustained growth. Tap the link below to read the full article. Simon Meyer, Pedro Faria, Sandeep G., Amaryllis Liampoti, and Urs Rahne #ThisWeekInConsulting #TWIC #SaaSSolutions #BCG

The Transformation Matrix is one way we help B2B tech companies' marketing and sales teams articulate their messages clearly. This easily digestible process helps them have top-of-mind arguments with buyers when it comes to describing how the product or services help the buyer. 👈Before State // Before implementing the solution (now) Undesirable state, full of problems, frustrated and unhappy 👉After State // After implementing the solution Desirable state - their problems are solved. We help clarify the transformation on multiple layers. - Material layer - Psychological layer - What it means to their day-to-day - How does their status change This is a short clip from a full video where Daniel Zsolt Rényi takes you through the process of how we help B2B tech companies with go-to-market strategy. You can give it a go here: https://lnkd.in/emgksdHW #gtm #gtmstrategy #transformationmatrix

Boston Consulting Group (BCG)'s article highlights the robust growth of B2B SaaS in the tech industry, growing 10 times faster than other segments. The playbook suggests key strategies, including lead-scoring, sales funnel automation, leveraging word-of-mouth, segmented channel strategies, and capitalizing on customer usage insights for sustained growth. Tap the link below to read the full article. #ThisWeekInConsulting #TWIC #SaaSSolutions #BCG

Proud to announce that Clari has been named a Leader in The Forrester Wave™: Revenue Orchestration Platforms For B2B, Q3 2024! These recognitions from Forrester and G2 reaffirm for us Clari’s leadership with our unique vision, comprehensive platform, process expertise, and extensive ecosystem. Noteworthy mentions from the Forrester report include our latest innovations: - Clari Studio: Flexibility and self-configuration for customers and implementation partners. - Clari Copilot: Enhanced coaching with new GenAI capabilities for virtual assistance and summarization. - Support for diverse forecasting models: Including usage-based or consumption models. With upcoming product releases and the industry’s most powerful AI and RevDB, we are proud to be the go-to enterprise solution for driving predictable revenue and accelerating enterprise growth. Our mission? To help the world’s largest enterprises stop revenue leak and capture more revenue. Thank you to our incredible team, customers and partners for making this possible. Onward and upward. Read both of the reports + press release in the comments.

In B2B tech, landing product-market fit poses a significant challenge for young and growing companies. In complex markets with protracted sales cycles, pinpointing a unique value proposition fast can be difficult. The ever-evolving competitive landscape compounds this challenge, demanding constant adaptation which which can undermine focus and consistency; pillars to building a lasting reputation in your customer base. This is why it's so critical to spend time getting great market segmentation and strategic positioning right but doesn't come easy. It requires making tough choices, delivering your message in 7 seconds or less, and executing with discipline and unwavering consistency. #ceo #b2b #saas #b2bmarketing #PLG #b2bgtm #strategicplanning #productmarketfit #positioning #cmo #privateequity #venturecapital #ai #mergersacquisitions #productmarketing #productledgrowth #b2bsaas #powerofsurge 📘 POWER OF SURGE: Five Ways to Supercharge Your B2B Software Business and Unleash Hidden Value https://lnkd.in/da7YywaQ