Caroline Simmonds’ Post

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Ex-marketer recruiting the best marketing talent into B2B Tech/SaaS | Property/Real Estate | Built Environment | Professional Services

I recently joined Open City's tour of Vauxhall, Nine Elms & Battersea Power Station regeneration zone. It was a fascinating insight into the transformation of this once industrial area 🏭 into a vast new £15 billion mixed-use district which has reshaped London’s skyline. Landmark buildings 🌟 include Prospect Place by Frank Gehry, his first building in Britain and a stunning example of his twisted architectural style, the engineering marvel of Embassy Garden’s sky pool, and of course the iconic Power Station. Versace Home designed luxury apartments sit like a T-shaped Tetris block among student accommodation. And the US embassy stands proudly as a fortified translucent cube surrounded by a moat. Every corner tells a story of architectural innovation.🔥 Terry Farrell’s post-modern MI6 building, featuring 🚀rocket-proof concrete and green glass with New York art deco vibes, is echoed in the design of the St George’s Wharf riverside development. The MI6 building was originally designed as residential apartments, however the north facing balconies, coupled with the economy at the time, caused the building to remain empty until it was adapted to become MI6’s HQ. Who knew the outside of Battersea Power Station was designed by Giles Gilbert Scott who also created the iconic red telephone box? 📞 Over 30 years ago you could buy the Power Station for £1.5m, an absolute steal considering the rooftop villas cost £8m today! 💰 Following it’s decommission, the building remained empty for almost 40 years. There were many proposals of what it could become, from a theme park to Chelsea’s new football stadium.⚽ Disappointing, Battersea Power Station was approved to deliver a much higher % of affordable housing which has ended up being only 9%. A reminder of the challenges we still face in creating inclusive communities.🤝 Fun fact 😁 👉 Falkes’ Hall was the home of Falkes de Breauté an anglo-norman soldier who earned high office. Over 500 years the name evolved to Fawkes Hall, Foxhall and finally Vauxhall. #UrbanRegeneration #ArchitecturalMarvels #CommunityDevelopment #BuiltEnvironment #InclusiveCommunities

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Claudine Farrell

Recruiting the best marketing talent into FMCG, Consumer Goods and Retail.

8mo

I love going to this area these days, there's always something going on and plenty to do. Such a shame but can't say I'm surprised about the affordable housing though!

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