CARRARA advisory’s Post

The Brand Positioning Divide: Revenue vs. Number of Stores in Fashion & Luxury In the fashion and luxury industry, there’s a clear divide between high-end luxury brands and more accessible ones when it comes to store count and revenue. High-end brands such as Dior, Chanel, and Hermes show a steep, exponential growth curve, with revenue increasing dramatically as the number of stores expands. In contrast, more accessible brands like Uniqlo, Tommy Hilfiger, and Calvin Klein exhibit a more linear growth, where the relationship between store count and revenue is less steep. By analyzing data from over 100 fashion and luxury brands, our blogpost uncovers how brand positioning influences store strategy and sales performance. High-end luxury brands tend to maintain a more selective approach to store expansion, while accessible brands often focus on higher store volume to drive revenue. This insight reveals how different market segments approach growth and highlights key strategies for both brands and investors to consider. Dive deeper into these insights and explore how brands are shaping their strategies in the full analysis on our company blog https://lnkd.in/eGW5r7KY #LuxuryBrands #FashionIndustry #BrandStrategy #RetailAnalysis #RevenueGrowth #FashionInsights #fashion #jewelry

  • Fashion and Luxury Brands: store counts vs revenues
CARRARA Advisory
Marcel Melzig

Fashion, Luxury & Sportswear Analyst | Trends decoded

3mo

Insightful!

To view or add a comment, sign in

Explore topics