The Carter Group (Japan Market Resource Network)’s Post

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02kh9Rw0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02JcjFV0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02NyXZ-0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02Q42hS0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02B-jSl0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02LFW7v0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02xwyVF0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02D-_zw0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02FbMms0

🌏🇯🇵 This month, za:media is proud to launch our 'Cultural Spotlight' series, beginning with an in-depth look at Japanese culture. As a leader in both technological innovation and rich cultural heritage, Japan presents unique opportunities and challenges in the realm of international marketing. Understanding the complexities of Japanese culture is crucial for marketers aiming to engage this significant market. The meticulous attention to detail found in traditional practices, such as the tea ceremony, can provide profound insights into the Japanese consumer's expectation for quality and service. Simultaneously, Japan's rapid adoption of cutting-edge technology illustrates a dynamic consumer base that is continually evolving. Throughout this series, we will explore strategic approaches to engage the Japanese market by integrating cultural insights that respect tradition while embracing modernity. We aim to demonstrate how a deep understanding of cultural factors is key to developing effective marketing strategies that resonate across diverse markets. 🔗 Follow us to gain expert insights as we decode the subtleties of Japanese culture and their implications for global marketing strategies. #JapaneseCulture #GlobalMarketing #BusinessStrategy #CulturalIntelligence #EthnicMarketing