The Carter Group (Japan Market Resource Network)’s Post

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02B-jSl0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02xwyVF0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02D-_zw0

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02FbMms0

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02LRH5X0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02JcjFV0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02kh9Rw0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

🌏🇯🇵 This month, za:media is proud to launch our 'Cultural Spotlight' series, beginning with an in-depth look at Japanese culture. As a leader in both technological innovation and rich cultural heritage, Japan presents unique opportunities and challenges in the realm of international marketing. Understanding the complexities of Japanese culture is crucial for marketers aiming to engage this significant market. The meticulous attention to detail found in traditional practices, such as the tea ceremony, can provide profound insights into the Japanese consumer's expectation for quality and service. Simultaneously, Japan's rapid adoption of cutting-edge technology illustrates a dynamic consumer base that is continually evolving. Throughout this series, we will explore strategic approaches to engage the Japanese market by integrating cultural insights that respect tradition while embracing modernity. We aim to demonstrate how a deep understanding of cultural factors is key to developing effective marketing strategies that resonate across diverse markets. 🔗 Follow us to gain expert insights as we decode the subtleties of Japanese culture and their implications for global marketing strategies. #JapaneseCulture #GlobalMarketing #BusinessStrategy #CulturalIntelligence #EthnicMarketing

The Japanese firm Kongo Gumi was founded in 578 AD. You read that right. 578 AD. That's more than 1400 years ago! But this isn't just a one-off case. Japan has over 30,000 companies that have been around for over a century, showing incredible resilience and survival rates. How do they manage this? Firstly, Japanese businesses adopt adults into their families (who even change their surname) and take over the company. The pride associated with being part of a family gives them skin in the game and leads to better, long-term business practices. Secondly, these companies focus on human needs that'll never change- like food, alcohol, and hospitality. There's a lot to be learned from the long-term outlook of Japanese businesses! If you like such insights, join the weekly newsletter (link in the comments) #japan #business

Did you know there are over 52,000 businesses in Japan that are over a century old? A mochi shop that's been serving shrine visitors since 1000 AD. Their signature toasted mochi hasn't changed since its inception, and they've firmly resisted diversification. The secret? Prioritizing long-term sustainability over short-term profits. Here's what we can learn: 1️⃣ Stick to the core: Like Ichiwa, many successful businesses in Japan focus on their core product or service. This unwavering commitment allows for consistency and resilience in tumultuous times. 2️⃣ Community over profit: During disasters, Japanese companies often focus on rebuilding the community instead of minimizing losses. It's a channel to earn lasting customer loyalty. 3️⃣ Balance purpose and profit: These businesses cleverly blend purpose and profit. They show that serving the community can become integral to a business strategy. So, where does your business weigh in on purpose versus profit? My experience tells me that creating a balance between them ensures not only profitability but also sustainability and resilience. What are your thoughts about the Japanese businesses? #LessonsFromJapan #PurposeDriven #BusinessSustainability #ResilientBusinesses