Salient PR’s Post

Here's a big secret most agencies won't tell you: effective Public Relations isn't difficult. There are very few hard skills involved. You don't need to know how to write code or wire one thing to another. Instead, you have to master the very important soft skills of intensely listening for and seizing on the opportunities that can sometimes hide or need to be coaxed out. It takes realizing that the throwaway idea a client offers or the anecdote they offer before the meeting starts could be the key to an entire campaign. Effective public relations means walking around your client's community to hear the stories of the cafe owner or the police officer, which can offer more insight and opportunities than hours of research in the office. Unfortunately, "public relations" has become a shorthand for "solving a problem." At Brasco ///, we put the emphasis on truly knowing and understanding the people our clients want to reach and support. How can we serve you?

Check out this #pr webinar on March 20, @ 12:00 PM EDT where the following 5 topics will be addressed: 1.) Understanding your #brandidentity and origin story 2.) Leveraging your C-Suite in thought leadership capacities 3.) Trade publications- how to dip your toe into the #media . 4.) What's newsjacking? How to jump on breaking news stories. 5.) Using your #ownedmedia for brand exposure. #publicrelationsagency #publicrelationsfirm #publicrelations

2024 is going to be a remarkably notable year for those in the #PR field. With key events like the Summer Olympics and the Presidential Election on the horizon, #communication professionals have a chance to get ahead of the challenges and maximize on the opportunity they present. My colleague, Amy Dardinger breaks down the key events of 2024 and provides tips on how to create a smart communications plan in her latest blog: https://lnkd.in/ecyi5cdK

I think there would be more than a few people in my network that would be interested to see this 2024 globals comms report from Cision! 📱 How comms teams are shifting their social media strategies  💵 Current state of paid, owned, earned and shared media strategies 📊 Evolving role of data, technology and analytics in communications #socialmedia #pr

An integrated communications strategy ensures that all messaging and outreach efforts are aligned across various channels, enhancing the overall effectiveness of communication. By coordinating traditional media, digital platforms, public relations, and social media, organisations can create a cohesive narrative that resonates with their audience. This synergy not only strengthens brand identity but also improves audience engagement and trust, ultimately leading to more successful campaigns and a more substantial organizational impact. An integrated approach allows for efficient resource allocation and a more comprehensive understanding of audience insights, driving better decision-making and strategic planning. I would welcome your thoughts and comments about my blog which addresses this important issue.

If you’re in search of a #PRcompany to polish your brand’s image or navigate the complex media landscape, you’ll want an expert ally who understands strategic communication. This article delves into the critical role of PR companies, revealing how they shape narratives, manage crises, and protect your brand’s reputation. Learn what to look for in a PR partner and how their expertise can be a catalyst for strategic brand growth.

📈 From playing a key role in business performance factors (e.g. revenue, share of voice and a company’s overall value) to earned media and niche influencer impact, the 2024 Global Comms Report highlights how PR will likely evolve this year. ⬇️ Read the blog below to learn what this means for in-house marketers and PR agencies.

🚀 Boost Your Brand’s Impact with our Expert PR & Communication Strategies! 🚀 Is your business struggling to stand out in a crowded market? Let us help you amplify your brand’s voice and navigate any communication challenges with confidence! 🌟 Our PR & Communication agency specializes in turning your vision into reality. We offer: 1️⃣ Social Media Campaigns: Amplify your brand’s presence and engage with your audience like never before. 2️⃣ Content Development: Craft compelling stories that resonate and convert. 3️⃣ Media Engagement: Get the press coverage you deserve with strategic media relations. 4️⃣ Crisis Response: Protect your brand's reputation with expert crisis management. 📈 Don’t let your competitors steal the spotlight—partner with us today and watch your business grow! 💼 #PR #CommunicationStrategy #BusinessGrowth #SocialMedia #ContentMarketing #CrisisManagement

"Find out how Chris Norton's cutting-edge approach took his PR firm to the stratosphere! Dive into the mind of this PR guru and discover strategies that fostered a robust seven-figure business. Unearth the secret to flourishing in the world of PR! #SuccessStrategy #PublicRelations #BusinessGrowth #Innovation"

The 2024 Global Comms Report by Cision and PRWeek is out now. Highlighting the evolving role that PR and communications play in impacting business factors, the report covers key trends such as data-driven insights, earned media, influencer collaboration and much more. In our latest blog we explore these trends and what they mean for our clients and PR agencies. Read here https://lnkd.in/eMcB_Eyv #PR #Communication #GlobalCommsReport