Caudalie’s Post

Years ago, it was considered ground-breaking when Joy Manning and a cohort of culinary pros hosted a late-night session at International Association of Culinary Professionals focused on attending, networking, and partying at the annual conference *alcohol free*. To whit: the session was held in an awkwardly located ante room that was hard to find, at 9 PM at night, in direct competition with a slate of networking dinners held throughout New York City. That was 2018, and while the movement has gained traction in that time, the sober/dry lifestyle is still skirting the fringes of the grocery store and restaurant menu. And our conversations. At New Hope Network’s #ExpoEast23 last week, there was a section—small but vibrant—of brands innovating in that space, anchored by a very new trade organization (Adult Non-Alcoholic Beverage Association (ANBA). One of the exhibitors, Jane McKay, shares the logistical implications this burgeoning industry needs to consider (below). These are necessary conversations to have. But to really make an impact, the brands, retailers, and trade association need to weave in the emotions involved in the evolution of this category. They need to humanize those logistical challenges. We need to move beyond adding mocktails to the menus next to the Cokes and Pepsis. In thinking through—and representing—the entire consumer journey in our planning and marketing, we can elevate the category in a way that a carefully designed end cap will never match on its own. Here’s hoping retailers get smart (and generous with their budgets) and collaborate with brands like Caleño Drinks to shine a light on the emotional touch points required to grow a brand and category in a noisy landscape.

Post Malone said it best... we worked so hard we forgot how to vacation... and ended up with a Gold Vega award 😎 This one features our client Greenleaf Juice, but could feature YOU! Reach out today and let us take the guesswork out of your strategy. #orangemediagroup #omgorange #advertisingbudget #advertisingagency #digitaladvertising #mediadesign #marketingstrategy #mediaplanning #internalmarketing #emailmarketing #vega #vegaaward #awardwinning #videoproduction #gold

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💡Heading to Indianapolis? Learn how CPG companies are leveraging location analytics to reach the right snack lovers and sweet tooth owners:

Introducing our own dedicated Candy POP shelves in the largest Rimi Baltic Group stores across the Baltics. This is incredible! 🎉 🎊 With competition being Jackie Chan strong, the Baltics are thirsty for novelties. To win the competition, retailers need to stand out – and Candy POP sure knows what buyers crave. Having had some successful icebreaking collaborations with Rimi Baltic Group in the past, this next-level step was only natural. 🙌 We took this opportunity extremely seriously and carefully identified the products that Rimi visitors would most likely want to find on our shelves. A wide range of flavors, trendy sweets, and nostalgic treats – for buyers of all segments to enjoy their grocery time and treat themselves with a moment of indulgence. 🥤🍭 What started as a bold, almost impossible idea now makes perfect sense: Candy POP curates super niche, trending, novel, nostalgic, and unique items in its own stores, and then scales up with the bestsellers. At this point in the process, it seems so logical and effortless – far from reality, actually. Haha. 😅 ___ #CandyPOP #RimiBaltic #Retail #FMCG

For day 4 of Alpine Online Ltd Christmas insights we're digging into the UK's Whisky / Whiskey category 🥃🎄 If you want to keep up to speed with the latest market insights, please give us a follow at Alpine Online Ltd 🏔️ 📈 🤓 #whisky #whiskey #categorymanagement #dataanalytics #niq

How did our company weather the storm and soar to new heights amidst turbulent times, showcasing our unwavering resilience and inspiring others with our secure supply chain solutions? ✨ In an exclusive article for GlobalPETS (& PETS International magazine) International magazine, Ulyana Fitsa, Kormotech's Supply Chain Officer, shares insights into navigating challenging environments. Amidst disrupted supply chains and import bans, we didn't just survive. We thrived. Our strategic decisions, including agile crisis management strategies, strategic alliances with local suppliers, and the foresighted decision to relocate warehouses to Poland, were pivotal in ensuring uninterrupted operations and paving the way for expansion into Eastern Europe. These decisions reflect our strong leadership and strategic thinking. With a vision to establish ourselves as a global industry leader, Kormotech's journey underscores the importance of foresight and adaptability in creating resilient supply chains. To delve deeper into our innovative solutions shaping the future of the pet food industry, explore all our materials at ➡http://surl.li/sznbt. P.S. Join us at Interzoo: Hall 3, Booth 3-325, to learn more about our innovative solutions shaping the future of the pet food industry 🐾

Natural CPG brands you are going to want to come to this virtual event on Thursday Nov 16 for tips on how to make #ExpoWest and other 2024 trade shows your best ever!

Vinicio Estrada I agree with your comment completely! Southern Europe is indeed a promising frontier for Tequila, offering several strategic advantages: 1. Growing Appreciation for Premium Spirits: Consumers in Southern Europe are increasingly opting for high-quality, authentic spirits, which aligns perfectly with Tequila's premium image. 2. Existing Cocktail Culture: A strong cocktail culture across the region provides fertile ground for incorporating Tequila into popular mixed drinks and creating innovative new ones. 3. Culinary Connection: The culinary traditions of many Southern European countries share similarities with Mexican cuisine, creating a natural bridge for Tequila's unique flavor profile. 4. Tourism and Hospitality: The booming tourism industry in Southern Europe presents a captive audience for experiencing Tequila firsthand, both through restaurants and dedicated Tequila bars. 5. Diverse Markets: Each country in Southern Europe has its own unique preferences and consumption patterns, offering opportunities for targeted marketing and brand differentiation. However, as you rightly mentioned, breaking into the market with new brands will require careful consideration of existing competition and local tastes. Building partnerships, participating in events, and educating consumers about Tequila's versatility and quality will be crucial for success. Overall, Southern Europe presents an exciting opportunity for Tequila to expand its reach and solidify its position as a premium spirit. Cheers to this strategic move!

I want to share with you the top 3️⃣ food trends I personally observed at ISM Cologne that are highly relevant for the attractions industry. 🎠 It's also an opportunity for me to express my gratitude to the ISM staff for their brilliant organization of the trade fair. ⭐ The conferences were excellent, and the show floor was brimming with innovations! 💯 Check out some of them in the visuals below. 🎢🍽 #ismfamily #snacking #attractionsindustry #foodtrends