CERE - Centre for Environmental Research and Education’s Post

'A film set is an energy-intensive, waste-generating entity, with most of its waste ending up in landfills. A British Film Institute (BFI) study A Screen New Deal revealed in 2020 that blockbuster films emit an average of 2,840 tonnes of CO2 per production. The study highlighted that 51% of emissions stemmed from transport, with the rest from energy consumption. The report called for better reporting standards and the integration of eco-consultants in the pre-planning phases of film productions. Stakeholders in India agree with the findings of the BFI study that awareness about the carbon footprint of film production is low. According to Janjri Jasani, deputy director at the Mumbai-based Centre for Environmental Research and Education (CERE), “The idea of sustainable filmmaking and carbon-neutral films is still not considered a norm in the Indian film industry.” She suggests raising awareness among filmmakers and crew about the importance of sustainability and providing incentives for implementing green initiatives. She suggests that using renewable energy sources, employing biodegradable materials and promoting efficient transportation methods are some steps that can significantly reduce the environmental impact of film production.' We are proud to have contributed to Biswajeet Bora’s 2015 Hindi feature film Aisa Yeh Jahaan, India’s first carbon-neutral film, which not only showcased the alienation of urban denizens from nature but also demonstrated that even the film industry can take action to tackle climate change. Bora’s desire to make such a film, together with the work of Centre for Environmental Research and Education (CERE), made the initial inspiration a reality. To read the full article on how Bollywood and OTT platforms are adopting sustainable practices, visit https://lnkd.in/dCH9Hs2c #Sustainability #Bollywood #Environment #SustainableFilms #CarbonFootprint #Emissions

How Bollywood, OTT Platforms Are Adopting Sustainable Practices To Combat Climate Change

How Bollywood, OTT Platforms Are Adopting Sustainable Practices To Combat Climate Change

outlookbusiness.com

Kitayun (Katy) Rustom

Co-Founder at Centre for Environmental Research and Education (CERE)

2mo

The film industry will gain huge financial savings if they reduce their carbon footprint 👣 

Like
Reply

To view or add a comment, sign in

Explore topics