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Translation Formula 1 electricity will rust and compete with hydrogen 27 September 2024 International Automobile Federation FIA decided to convert Extreme E, the off-road racing series where electric vehicles compete, to Extreme H, where hydrogen vehicles compete. HidrojenHaber – Fédération Internationale de l'Automobile or known as the International Automobile Federation FIA for short; surprised sports fans by deciding to convert Extreme E, the off-road racing series where electric vehicles compete, to Extreme H where hydrogen vehicles compete. According to the plan, a 'Hydrogen Working Group' consisting of representatives of the 'three industries' will be established, consisting of Extreme E Technical Director Mark Grain, F1 Chief Technical Officer Pat Symonds and FIA One-Seat Vehicles Director Nikolas Tombazis. The group will not only oversee the passage of the Extreme E, but also the fuel cells of motorsport vehicles and hydrogen applications in energy storage. The group will also consider the role of hydrogen in race ground infrastructure, transportation, charging, storage and management, and its safety effects. In the rebranded series, hydrogen-powered vehicles will compete for the first time. The racing series will start in April 2025 and there will be ten race laps in five locations. The drivers will start their racing seasons in Saudi Arabia, then travel to England, Germany, Italy and end the 2025 season in the USA. The teams that will compete in the 2025 season have not yet been announced. Meanwhile, Formula 1 is increasing its efforts to achieve its goals of being carbon neutral by 2030. The collaboration between FIA, Formula 1 and Extreme E draws attention with the synergy created by the three organizations in their efforts to achieve their sustainability goals. Extreme H is set to become a FIA World Championship race by 2026. While the transition to Extreme H showcases how motorsports see the future, it is stated that it will serve to raise awareness about the effects of climate change.

This is going to be a tough F1 year for Alpine : competition will be fierce, with nothing a given… And that’s just the way we like it ! Today I had the pleasure to be in Enstone for the season’s start, alongside our drivers and all the team. And I was thrilled to see that they are taking up the challenge with the right mindset, humble, competitive, and ready to push the limits. That’s what we have done with the A524. Alpine was bold enough to take risks when developing this whole new car. Everyone in the team is fully aware that the road might be bumpy at the beginning and we are ready to adapt. However sharp the bend, what matters is you are light and race out of the curve at full speed! The Alpine story as we have been writing it for 3 years is much bigger than just F1! This year, we open a new chapter in motorsport, entering the World Endurance Championship’s Hypercar category, with a new car, the A424, determined to be a bold challenger. Alpine is also helping Dacia prepare its car for the Paris-Dakar in 2025 and supporting Nissan in Formula E technology. And we’re building momentum developing Alpine as an entertainment platform: after having recently announced padel and sailing partnerships, we have more to come! We know that there is still a long way to go for Alpine and now is the most exciting part: we are forging the focus, discipline, and team spirit that create legends. #Alpine

#Coachella #Olympics #MardiGras #XGames #CES #Oktoberfest #NYCMarathon Here’s what we’ve learned from working with some of the world’s biggest outdoor events: When it comes to logistics, transportation isn’t just a solution—it’s the secret weapon that makes everything work. From exclusive sports events to iconic festivals, we’ve been trusted to deliver, time and time again. Our Club Car Cars don’t just move people; they help move the entire event. Just think about events like: 1. Music Festivals & Concerts • Coachella • Glastonbury • Lollapalooza • Bonnaroo 2. Major Sports Events • Super Bowl • Olympics • FIFA World Cup • Formula 1 Races • U.S. Open (Tennis) 3. Fairs, Carnivals & Parades • State Fairs • Mardi Gras (New Orleans) • Rose Parade 4. Extreme Outdoor Sports Events • X Games • Ironman Triathlon • Tour de France 5. Large Trade Shows & Expos • CES (Consumer Electronics Show) • SXSW (South by Southwest) 6. Cultural and Seasonal Events • Oktoberfest (Munich) • Burning Man • Christmas Markets 7. Charity Walks, Runs & Marathons • New York City Marathon • Boston Marathon • Race for the Cure The magic of an event isn’t just in the spectacle—it’s in the logistics. Our vehicles don’t just get the job done; they transform how events are built, operated, and experienced. We make the impossible seem easy. If you’re thinking about your next big event, maybe it’s time to think about how we can make it extraordinary.

The Most *Counter-Intuitive Strategy* I Have Ever Witnessed If you are a #Formula1 and #Ferrari fan, as I am, the #Monaco race was astonishing. Ferrari secured 1st and 3rd places, a significant achievement not only because it was Monaco—the crown jewel of F1—but also because Leclerc, the winner, triumphed in his home country. Despite all this, what made Monaco one of the best races for me was something entirely different... Ferrari implemented the most *counter-intuitive strategy* I’ve ever seen, and when executed well, it led them to victory. Thus, this race was the best, not just as a fan but as a STRATEGIST. Why? Consider this. F1 cars are the ultimate driving machines, built to go FAST. Top speed in the #Miami race was 355 km/hr. Races are won by being fast, agile, and reliable—qualities that parallel business in the marketplace. However, in Monaco, after an early accident (a significant market event in business terms), Ferrari announced a new strategy: *Win at the Slowest Pace.* Imagine: Slow down your F1 car so you can win - For this race, Ferrari uniquely understood not only market events (the crash) and market conditions (the track) but also the significance of first-mover advantage (pole position). They managed resources meticulously to avoid excessive tire degradation and thus avoided pit stops—a zero-stop race strategy. During execution, Ferrari monitored every move of their top four competitors to prevent them from using new resources (tires) that could jeopardize Ferrari's lead. As I watched the 78 laps at Monaco unfold, I couldn't help but think about business and the role of sound strategy and data to formulate the strategy.  Which brings me to my (our businesses): Are we truly understanding market conditions and events that might allow us to develop a temporary competitive advantage? Do we know which resources need preservation? Do we have the ability through data and strategic formulation to develop tactics to win even if they are counter-intuitive such as driving at the slowest pace possible to ensure victory? Would we take the risk and execute it? These are not easy questions, but they are crucial if we want to win our next race. Wishing you top 3 podium places in you next race! #PALMERA #EffectiveMarketingMadeSimple

I have wanted to do the Mille Miglia Road Race in Italy for a number of years now. As I approach the age where I may just have enough free time to prepare a car, I decided somewhat optimistically to investigate the entry criteria. First off, you need an eligible car. A model that participated in the race between 1927-1957. This usually means a £50k+ car. To be considered for entry, the rarer the better makes it much easier. Basic entry fee amounts to Euro 12,500 plus 22% VAT (total Euro 15,250.00). But before that, you need: vehicle registration 900.00 Euro + VAT for the Participant category and 500.00 Euro + VAT for the Eligible category. Then : owners will pay a yearly membership fee for each car of 200.00 Euro + VAT for the first car owned, 50.00 Euro + VAT for the following, which will allow them to be part of the exclusive Registro 1000 Miglia Community. So add in getting the car there, hotels, food and the inevitable look around Venice as a side trip, you are looking at £20k to join in. Then its by invite only. The organisers will hymn and haw over whether they actually need to allow another Lancia Aurelia B20 to start or should they make room for a rarer Siata 208 CS. You could wait years. I could register and apply now, but be dead by the time I’m accepted. Unless your car is super special, then you are straight in……prestige and kudos for the organisers you see? Christ!….. makes you want to give up before you start ! In this world where want and need are so prevalent, is there a place for such elitism? Morally better ways to spend £20k of course. Errr…… Still want to do it though! 😔 Lancia Aurelia B20 2500GT 4th Series

Officially on track tomorrow…

🌟 Introducing the Ferrari ‘125 S’ 🌟 The 1947 May 11th 125 S was Ferrari's first sports car and the first to use Colombo's revolutionary engine. Purpose-built for sports car racing, it won the company's debut race at the 1947 Grand Prix of Rome, driven by Franco Cortese. Of the ten races entered, the car won six, finished second in one, and retired in three. Cortese stated that when compared to his competitors, the 125 S "was a more modern machine, indeed exceptional for those days." During its anniversary celebrations, Ferrari frequently refers to the 125 S as the beginning of its history, citing 1947 as the year it was founded. The 125 S was designed alongside the 125 F1 and debuted during the 1948 Grand Prix season. The engine of the open-wheel racer was similar to the one in the 125 S, with the exception of a single-stage supercharger, which was required by regulations. It debuted at the 1948 Italian Grand Prix, when its impressive performance persuaded Enzo to continue the company's expensive Grand Prix racing program. #Automotive#SolidBrain#Ferrari

#GRRhistoric #video. The Estoril Classics, held at the legendary Estoril circuit (the scene of Ayrton Senna's first F1 victory in 1985), has become a popular event on the historic motorsport calendar. #goodwood #goodwoodelevenses The Goodwood Group #autos #autosport #automotive #automotiveindustry #automotiveinnovation #cars #racing #sports #classiccar #classiccars #motorracing #motorsport

Entering its 12th season of competition in 2024, Lamborghini Super Trofeo North America is poised for its strongest year to date. The campaign begins this week at Sebring International Raceway with two races. Thirty-seven cars from fourteen teams are on the entry list, which would set a series record for car count if all start one or both races. Thirteen Lamborghini dealers from around the United States are adding support to those programs. Sanctioned by IMSA, Lamborghini Super Trofeo North America (LSTNA) is a single-make series that pits competitors in identical Lamborghini Huracán Super Trofeo Evo2 race cars. These sleek, eye-catching machines boast more than 600 horsepower under the hood. https://lnkd.in/e5dJusGQ Automobili Lamborghini S.p.A. #IMSA #motorsports

Madrid’s competitive advantage ☀   Earlier in the week Formula 1 announced the move to Madrid from 2026 for the #SpanishGP. This got us thinking why?   💡Infrastructure & Innovation // The Spanish GP is currently held in Barcelona, an all-rounder circuit and one of Europe's busiest tracks. However, the draw of brand-new facilities and development of infrastructure gives Madrid the edge. ⌚Test Test // In recent years, the Bahrain International Circuit has hosted the hotly anticipated F1 pre-season testing. Due to regionalisation efforts, this move has diminished the once dual advantages of Barcelona. 🏎️Smooooth Operator // We cannot ignore the appeal of Madrid with it's connection to current Ferrari driver, Carlos Sainz, a city this motorsport family calls home. ✈️Travel & Logistics // The transport connections for both fans and those working within Formula 1 is much more reliable with an abundance of options compared to Barcelona, and with proven ability to cope with the demands of hosting major events. Ultimately, making the Spanish GP more accessible to fans and simultaneously improving the fan experience.   What are your thoughts on this move? #Madrid2026