Chad Schulte’s Post

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gn7YdZAz #SeedtagInsights #ContextualAdvertising #AdTech

⚽️ Morning Snapshot 👔 Albacete Balompié and Alfonso Serrano have mutually agreed to terminate Serrano’s contract as sporting director. 🛫 FC Internazionale Milano president Steven Zhang has expressed his desire to bring the club to China for a preseason tour this summer. 🤝 PUMA Group and adidas are poised to compete with Nike to become France's new kit supplier in 2026. 📺 The Eredivisie CV and ESPN have extended their broadcast rights agreement until 2030. 🤝 Olympique Lyonnais Groupe have extended their partnership with adidas until 2029. 🤝 adidas has also secured the kit supplier rights to نادي النصر السعودي - AlNassr Saudi Club in a three-year deal. ⚽️ LALIGA has opened its first football academy in Bogota, Colombia. 🤝 The Argentine Football Federation (AFA) has signed American Express as their main sponsor until 2026. 🤝 TSG Hoffenheim Fußball-Spielbetriebs GmbH have announced a partnership with security software manufacturer Enginsight GmbH. 🤝 Olympique de Marseille have announced HOLY as their new energydrink partner. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

Puma and Adidas Lead Kit Sponsorships in Scandinavian Football 👕⚽️ Our latest analysis reveals that Puma and Adidas are setting the pace when it comes to kit sponsorships across the top football leagues in Scandinavia 🇩🇰🇸🇪🇳🇴 Puma has secured a dominant position, particularly in Sweden and Norway, while Adidas shows strong influence, especially in Denmark. These two brands are clearly the preferred choice for many clubs in the region! However, the landscape is not entirely monopolized. Brands like Hummel, Craft, and Nike are also establishing significant partnerships, with Hummel notably strong in Denmark and Norway. But what’s the Impact? For football clubs, partnering with these leading brands can enhance their market presence and brand value. At the same time, there’s an opportunity for other brands to innovate and establish their own foothold in this competitive environment. At Above Sports, we are committed to helping both clubs and brands navigate these dynamics to create valuable, long-lasting partnerships in the sports industry 🌟 #AboveSports #KitSponsorships

According to Football Benchmark (Data Source). 🇪🇸👕 The kit suppliers in La Liga for the 2024/25 season. One of the most diversified leagues when it comes to suppliers. 20 teams and 10 different brands. 💰 Adidas have decided to end every kit deal in LALIGA, except for the one with Real Madrid C.F., which is also the most valuable kit deal, for a club, in the World at €120 million (deal value not including % of shirt sales). ⭐️ That means the 4 most prominent brands in La Liga are Nike, hummel, PUMA Group and Joma Sport, all having 3 active deals. Bringing it home, I'd love to this kind of data in our Local League especially the Nigeria Men and Women Professional Football Leagues (NPFL and NWFL). #laliga #realmadrid #football #futbol #sports #sportsbusiness #sportsmarketing #brandsponsorship

The German Football Association's decision to part ways with Adidas after over seven decades in favour of a lucrative Nike deal has ignited a firestorm of controversy. The move, valued at over €100 million annually, reflects a strategic shift towards promoting amateur and women's football, but it's not without its detractors ⚽️🇩🇪 While the move aims to boost amateur and women's football, it's facing fierce criticism for severing a historic partnership 🤝 Explore more about this pivotal moment in German football history through the link below and share your thoughts below on the evolving landscape of sports sponsorship and national identity 👇 https://hubs.li/Q02tdSw40 #GermanFootball #Adidas #Nike #SportsSponsorship #SportsInsights

When competition meets creativity, brands elevate the game! Here is a fine display from competing brands showcasing the power of moment marketing. adidas capitalized on Jude Bellingham’s stunning injury-time (90+5 min) overhead kick that kept England in the game during their first knockout match in UEFA EURO 2024, using an inverted logo to highlight the moment. Meanwhile, Nike Chile seized a moment from Chile’s match against Argentina in the CONMEBOL Copa America 2024, pairing it with a cheeky copy. This is how real-time sports moments become marketing gold! #MomentMarketing #SportsMarketing #Sports #Marketing

🌍⚽️ The global appeal of UEFA Euro 2024 is undeniable, drawing in millions of viewers and a diverse array of sponsors from around the world. This year’s tournament features official global sponsors such as Adidas, Lidl, and Engelbert Strauss from host country Germany, along with brands from China, Qatar, Austria, France, the Netherlands, and the United States. 💰 UEFA Euro 2020, held in 2021 due to the pandemic, generated a staggering €1.88 billion in revenue. Remarkably, commercial rights, including UEFA’s sponsorship program, contributed €520 million, with nearly 90% of the total revenue coming from commercial and media rights. 🔍 But how well do consumers recognize these sponsoring brands? According to a survey by TGM Research, Adidas, Nike, and Coca-Cola were the top brands mentioned when over 10,000 people were asked about Euro 2024. Interestingly, Nike, Mercedes, and BMW, which are not official sponsors, also made the list due to their global recognition and association with Germany. 🍺 Other notable mentions include long-time UEFA partners like Heineken, an official sponsor of the UEFA Champions League, and Visa, a sponsor of UEFA’s women’s competitions and a long-time FIFA partner. At Staar Sports we understand the incredible value of these sponsorships and the impact they have on brand visibility and consumer recognition. As the excitement for UEFA Euro 2024 builds, we’re here to help brands navigate the complex world of sports marketing and maximize their reach. #UEFA #Euro2024 #SportsMarketing #BrandVisibility #GlobalSponsorships

#9 Market Enthusiast Diary: Exploring Adidas's Strategic Mastery in 2024 Did you notice the common thread in adidas's approach to major sports events this year? 🤔 From T20 Cricket in India to the Copa America and the UEFA Euro Cup, Adidas has leveraged its sponsorships to reach diverse audiences across continents. In 2024, Adidas demonstrated its strategic prowess by becoming the sponsor for these high-profile events: - T20 Cricket: Adidas’s logo on the Indian team’s jerseys highlights their deep engagement with cricket’s massive fanbase in India. - Copa America: With Messi leading Argentina to victory, Adidas’s association with the tournament strengthened its brand presence in South America. - UEFA Euro Cup: As a sponsor, Adidas’s influence extended throughout Europe, aligning with Spain’s success and reinforcing their commitment to football. This strategic alignment not only maximizes visibility but also taps into the peak viewing times of these globally-watched events. By targeting diverse sports markets and integrating their branding in such a visible manner, Adidas is effectively reaching millions across Asia, Europe, and the Americas. Their approach isn't just about visibility. Adidas combines this sponsorship with a sharp focus on product differentiation, emphasizing quality and innovative design in their new Adidas Score shoe. This move aligns with their strategic goals to achieve a 25% market share and a 30% revenue increase within a year of launch. From a market analyst’s perspective, adidas ’s approach reflects a well-calculated effort to dominate global sports marketing. #AdidasMarketing #SportsSponsorship #GlobalBranding #FootballSponsorship #CricketSponsorship #EuroCup2024 #CopaAmerica2024 #T20 #MarketingStrategy #BrandStrategy #MarketAnalysis #SportsMarketing #AdidasInnovation #Jobseeker

🚀 Sport World News This Week! 2 News Not to Lose!🌟 This week from the world of sports: 🎾 ---> 1. Padel once again boasts an incredible backdrop: Premier Padel returns to the pyramids of Giza! 🏁 ---> 2. A new major collaboration for F1: LVMH becomes global partner for the next 10 years Are you curious to learn more? Scroll below for all the details 🏆 What is your opinion on these news? Let us know in the comments! #PremierPadel #F1 #LVMH #SportBusiness