Charlotte Marshall’s Post

Before the event: Set the foundation for success Event life cycle step 1: Determine goals and objectives What is your event’s purpose? Defining your why gives you direction for everything else you do, from choosing a ticketing partner to setting attendance and profit goals, to going after sponsorships and vendor partnerships. Event life cycle step 2: Put together a working budget and price your event If you’ve planned a specific event before, you can start with your budget from last year. If you’re putting on a new event, make educated guesses and use this event budget template to get started. This is also the time to set your ticket prices to make sure you’ll make enough to at least break even and, ideally, make profit.

In response to the latest Operation Plate Licker video, Angela York says: "As a consumer it’s a huge pet peeve of mine to go to a website and see inaccurate or outdated information. To me, it’s a sign of lack of detail and not caring. If you can’t update your website with current information don’t have it at all or keep it evergreen." Watch this video to see what she's talking about. #EventAdvisors #FinServEvents #RegistrationTips

🚀 Operation Plate Licker Update! 🍽️ As of now, I still haven't heard from the firm sponsoring our dinner next week. However, thanks to my diligent partner Angela York, she did some digging and discovered a website related to the event. But here’s the catch: when I checked the site's events page, I noticed two dates listed—July and August. Our event? Nowhere in sight! 🗓️ Additionally, while I appreciated the food choices displayed, they might not even be what’s offered at our dinner. Here’s my tip for anyone organizing an event: ALWAYS keep your website updated! Even if you're not taking registrations online, having the right information ensures attendees know they’re in the right place. I’m assuming this is linked to the advisor hosting our event, but it certainly doesn’t clarify that. Let’s see how this unfolds! Stay tuned for more updates! 👀 #FInServEvents #EventAdvisors #OperationPlateLicker

Invitation tips to get a sell-out crowd at your next event. Do not say "Please join us." Do not beg for attendance. Instead, use active verbs like Hear, Learn, Review, Get an update. Highlight access to a BIG NAME in the industry. Indicate interaction with the speaker(s) through a Q&A segment and networking after the presentation. Indicate the DAY of the week and the DATE to make it easy for guests to check their calendars: Friday, August 16. More best practices here: https://lnkd.in/eBUNF7E #event #marketing #marketingtip

𝐈𝐟 𝐲𝐨𝐮 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐛𝐫𝐢𝐧𝐠𝐢𝐧𝐠 𝐬𝐨 𝐦𝐚𝐧𝐲 𝐥𝐞𝐚𝐝𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐞𝐯𝐞𝐧𝐭, 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 $$$, 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲… There is a biggest myth in the market that you require huge crowds to make your event successful A BIG NO… If you are hosting an event with fewer attendees but these are QUALITY people, it can also be successful… As you focus more on bringing quality people to your virtual event, you can hit your highest cash months 🔥 The people who are now registered are more committed even when they can’t watch the Live session, they watch the replays and really get what you teach 🔥 Also, more people will sign up for your paid program during the event week without sales calls. So the quality of your audience will increase, parallel to the conversions! Live Virtual events have always been a great tool if you want to grow your business and in this environment it’s even better! If you’re doing events and can only get maybe a dozen people registered for it, don’t give up – your next clients will come from those people who are committed for your event. Just to make sure you have the right framework and elements inside, and you’re gold! If you want help on what kind of framework to put together and want elements to include before, during and after your event so you can have higher conversions, comment below and I will see how we can help you 🙌

Get access to top-tier event producers!  When it comes to delivering unforgettable trade shows, corporate gatherings, product launches, and any other event – having the right team in place makes all the difference. That’s why we have over 450 highly skilled producers available to support your next event. Whether you’re facing a tight deadline or need specialized expertise, we know how to handpick the perfect match for your specific event needs. Why settle for any less? Contact us today: https://bit.ly/3K4M1Wh #EventProducers #TradeShows #CorporateEvents #ProductLaunches #TempoLiveEvents #EventProf #EventPlanning #EventContractors 🔑 Navigating the High-Stakes World of Political Conventions Event production isn’t one-size-fits-all. Whether you're managing the glitz of a trade show or the high-stakes drama of a political convention, understanding the nuances is key to success. Ever wondered how these high-pressure world of political events differs from your typical trade shows or corporate gatherings? From the tightrope of security protocols to the intricate dance with media crews, we've seen it all! Dive into the key differences and discover what it takes to pull off a flawless political convention 👉 https://lnkd.in/gan4WmPe  #EventProduction #PoliticalEvents #EventPlanning #EventProfessionals #EventAgencies #ElectionYear 

Boost Your Event Turnout: Proven Strategies to Generate FOMO ✍ Are you looking to maximise attendance at your next event? Check out our latest blog post, which brings together some key takeaways from Lizzy E.'s recent webinar on generating engagement and reducing no-shows. Let us know your thoughts in the comments 💭 https://lnkd.in/gU6AZzRW

Nobody likes a boring event. And if you’re planning a conference event, this is exactly what you want to avoid. The formula for exciting events? Event engagement.  Swapcard brings you 9 event engagement ideas to make your conference enjoyable and memorable. Read more and share your thoughts! https://lnkd.in/gERWYQ_Z

Convention FOMO is real. Is it just me or have the "best industry events" become exclusive to a fault? *We're going to discuss all of the challenges plaguing our industry, but we're not going to invite anyone who can help.* Make it make sense?! 🤔 Operators don't just want to commiserate over their problems at these things, they want to solve them! And suppliers don't want to guess, we want to learn and do better. Annnnd for the low, low cost of my Q1 budget, I can slap my logo on a banner to be there if I want it bad enough... But is that the message we should be sending? At a time when the operator/supplier relationship has never been more important, why does the operator/supplier divide feel bigger than its ever been? #conference #events #convention #foodserviceindustry --- Do you agree? Or better yet, do you disagree? I'm curious if others are seeing the value of operator-only events vs. more inclusive events?

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. But now the big day is fast approaching and registrations are lagging. Panic starts to set in. Clic to read how by focusing your efforts, leveraging partnerships, and thinking outside the box, you’ll gain the momentum needed to attract a crowd.