CHEQ Essentials’ Post

Quality over quantity, engagement over illusion - that's our mantra this Black Friday and Cyber Monday: #Invalid_Traffic is the phantom hitchhiker, hitching a free ride on your ad spend and muddying your metrics. But this year, we're leaving no room for freeloaders: Time to buckle up, marketers - let's fuel our campaigns with robust monitoring tools and block any visit that is harming and wasting our efforts and budget..  This shopping season, we're not just counting clicks, we're making every click count: Meet CHEQ’s self-serve best-in-class solution to protect your ads and website immediately #BlackFriday #CyberMonday #DigitalMarketing #InvalidTraffic #AdFraud #OnlineMarketing

Back to school sales started in July, Christmas decorations are going up the day after Halloween and Black Friday Cyber Monday will be here before you know it. Here are some quick wins drawn from data in the Dotdigital platform to help you crush your numbers this year. Get the inside scoop on Black Friday 2024 Get the scoop > #BFCM #EmailMarketing #Dotdigital

"2023 saw a shift in strategy in how brands used Meta during BFCM, as they looked to more upper funnel and awareness strategies in the build up to and during Black Friday" 📊 In our first Black Friday Cyber Monday marketing report, we analyse Optsi's marketing accounts to unpick the trends for 2023, and how they stacked up vs. 2022 👀 Read before to find out more #bfcm2023 #marketingreport #data #businessintelligence #metaads #googleads

BFCM has come and gone, so what were the most interesting findings for brands? 🛍️ We teamed up with our mates at Acuity Pricing (formerly Brand View) to research consumer sentiment and retailer strategies in the UK during Black Friday Cyber Monday. Here are some of the juiciest findings: 👫 BFCM was overwhelmingly popular with Gen Z and Millennials, but there was disinterest in the event from respondents 65+ who have more disposable income. Retailers who used demographic targeting may have been more successful. 💻 Electronics were the most heavily discounted category, but the rise in the other categories suggests that BFCM has become a more generalist shopping event to capture Christmas spend. 💄Health and beauty saw some of the biggest discounts during BFCM. Across the category, over 47 categories were discounted, with makeup topping the list at 15,106 items (24% of all promoted listings). Find even more insights in the full BFCM report 👇

Black Friday Cyber Monday is the busiest time of year for marketers—and this year won’t be any different. In fact, with the #2024Election approaching, ad spend soaring, and political spend on track to be record-breaking, this year won’t be like the others at all. But our 3rd annual BFCM Playbook is here to guide you through turning the chaos to conversions. ➡️ Get it here: https://lnkd.in/gTAjK3xK #BFCM #PerformanceMarketing #BlackFriday #HolidayShopping

🔥 Have you started planning your Black Friday and holiday campaigns?     Now is the time to start thinking about Cyber Week, summer (in the southern hemisphere), and Christmas campaigns! Here are our top tips to help you nail your upcoming campaigns: 📅 Know the key dates: Consider: September - Back-to-school, Labour Day, 31 October - Halloween and 28 Nov - 2 Dec: Cyber weekend. 🥅 Set your goals: Acquisition is important, but don't forget those existing or lapsed customers - repeat purchases make up nearly half of all BFCM sales. 📊 Review last year's activity (and your competitors) to know what worked and didn’t. 🚀 Test your offers and your campaigns now: We think about it as testing the ingredients, not the cake (to get you the best ROI)! And remember you don't need final creative to test! Black Friday/Cyber Monday is one of the busiest times for people, especially their inboxes, so your campaigns need to cut through. #TestYourStuff #BFCM #Campaigns #Stickybeak #BeMoreAwesome

You might feel there's plenty of time until Black Friday and Cyber Monday, but in the competitive world of e-commerce, early preparation is key. Secure your video marketing assets now to ensure a standout campaign. Early production planning guarantees high-quality content, timely delivery, and the flexibility to make necessary adjustments. This approach captures audience attention and provides a competitive advantage. As video production experts, we emphasize the importance of starting early. Trust Lemonlight to guide your holiday campaign to success. Schedule a meeting with us here to learn more: https://hubs.ly/Q02G6FjS0 #BlackFriday #CyberMonday #VideoMarketing #DigitalMarketing #EcommerceTips #LemonlightLeadership

🎃 Get Ready for BFCM Early! 🎃 This year, Black Friday and Cyber Monday are starting earlier than ever. With holiday sales kicking off in the first half of October, it’s crucial to have your strategies and campaigns ready by Halloween. Start planning now to maximize your revenue! 🛍️📈 bit.ly/bfcm-playbook-2024 #HolidayPrep #DigitalMarketingStrategy#BFCM2024

We’ve unlocked the secrets behind Black Friday & Cyber Monday! BFCM is a big deal for brands and customers alike, but there are tons of misconceptions out there that could negatively impact your results ✒️ Download “Beyond the Numbers: Unlocking BFCM 2024” to gain insights into how your customers plan to spend, review, and redeem this holiday season, and discover why: • BFCM customers are actually your *least* valuable customers • User-generated content drives more revenue than you think • Larger discounts don't always mean smaller order values • ...and more! Gain access to the full report: https://hubs.la/Q02J06sM0 🏷️ #stamped #blackfriday #cybermonday #bfcm #ecommerce #ecommercemarketing #digitalmarketing #onlinemarketing #marketing

Really proud of the work that our team put into this year’s BFCM research recap. Given how concentrated most DTC revenue is in a ~4 week period each year, how new holiday cohorts perform over the rest of the year is so critical to the economics of a brand. Across all brands using Stamped, this is the % of customers that have returned to purchase again, by their first purchase month (holiday or holiday-adjacent months only): October 2022/2023: 29% / 23% November 2022/2023: 26% / 18% December 2022/2023: 24% / 15% January 2023/2024: 29% / 19% So a 3-5 percentage point drop in repeat rate vs. the surrounding period. Given that many brands acquire 25%+ of their new customers during November/December, this drop-off in repeat purchasing can translate to a 7-figure delta for a large brand. Figuring out how to drive that repeat rate to normal-or-higher levels should be as big of a priority/investment as maximizing revenue during the holiday period itself.