Oliver Howard’s Post

Formula 1's growth under Liberty Media will be studied for decades. Formula 1 Annual Revenue • 2017: $1.8 billion • 2023: $3.2 billion (+78% since 2017) Average F1 U.S. Per-Race Viewership • 2017: 538,000 • 2023: 1.11 million (+106% since 2017) Formula 1 Enterprise Value • 2017: $8 billion • 2023: $16 billion (+100% since 2017) And now Liberty Media is looking to replicate that success, acquiring the world's top motorcycling racing series, MotoGP, for $4.5 billion. Today's newsletter breaks down the deal. Enjoy! READ: https://lnkd.in/erhVaXqA #sports #sportsbiz #linkedinsports

💭 Can Liberty Media replicate their Formula 1 success with MotoGP? It’s an 𝘪𝘮𝘱𝘳𝘦𝘴𝘴𝘪𝘷𝘦 acquisition. Liberty Media have no plans to fundamentally change MotoGP, as growing the sport for fans, partners & shareholders takes a primary focus 🏁 What are your thoughts? 🤔 Great read from Joe Pompliano - check it out ⤵️ #formula1 #motogp #acquisition #sportsbusiness

Revving Up Success: Liberty Media's Formula 1 Triumphs and MotoGP Acquisition 🚀 The outstanding progress witnessed in Formula 1 under Liberty Media's management is poised to become a subject of analysis for decades to come. Here's a glimpse of the remarkable growth: 🏎️ Formula 1 Annual Revenue: 2017: $1.8 billion 2023: $3.2 billion (a remarkable 78% increase since 2017) 📺 Average F1 U.S. Per-Race Viewership: 2017: 538,000 2023: 1.11 million (more than double since 2017) 💰 Formula 1 Enterprise Value: 2017: $8 billion 2023: $16 billion (doubling since 2017) Now, Liberty Media seeks to replicate this success by acquiring MotoGP, the premier motorcycle racing series globally, for an impressive $4.5 billion. 🏍️💫 As the motorsport landscape continues to evolve, all eyes are on Liberty Media as they navigate towards new horizons in the world of racing. 🌍🏁 📸: Jens Meyer/Associated Press #Formula1 #MotoGP #LibertyMedia #Racing #SuccessStory #MotorSport #Growth #Acquisition

Following Liberty Media's acquisition of an 86% ownership stake in Dorna Sports, the commercial rights holder for MotoGP, the idea of Formula 1 and MotoGP holding joint race weekends has surfaced. Lewis Hamilton recently expressed his support for such an event, noting it would be interesting to see the two leading racing series come together. Since taking over Formula 1 in 2017, Liberty Media has been recognised for enhancing the sport's profile and value. The joint ownership of both F1 and MotoGP could lead to new possibilities for fan engagement and event formats, though the practicality of such events, including venue suitability, will require careful evaluation. As we anticipate this possible integration, I'd love to hear your thoughts. Could this be the future of motorsport entertainment? What do you think are the key challenges and opportunities? #F1 #MotoGP #LibertyMedia #Motorsport #LewisHamilton Pit Debrief

Liberty Media just acquired Moto GP! F1🏎️ and Moto GP 🏍️under same roof now! A brief recap: 2017 F1 popularity (race attendances; TV views) at lowest point in 10years with steady decline YoY 2017 Liberty acquire F1 2019 first season of Drive to survive airs on Netflix Despite Covid in between, according to Forbes, F1 report incredible profits, double digit growth attendance and line up of TV deals. In 2023 MotoGP already were in very good shape and continue to improve. Taking F1 as reference, Liberty could catapult MotoGP to new heights.🚀 "Ride to Survive" in 2025? 🏍️ https://lnkd.in/d76HdEnG

Liberty Media's Acquisition of MotoGP™: A New Era for Motorcycle Racing Following their successful acquisition of Formula 1, Liberty Media sets its sights on MotoGP with a $4.5 billion acquition. The question on everyone's mind: will they replicate their F1 playbook? Lessons from F1: Shifting Landscape: Björn Stenbacka's insightful comparisons show a significant change in F1's commercial landscape. In 2017, US and European partnerships were 30:70, today, it's nearly 50:50. MotoGP's Challenge: With just one US race on its 21-race calendar, will MotoGP see a similar commercial shift towards the US market? The Road Ahead: Join the discussion! What changes are needed to bridge the European dominance in MotoGP? Special Press Conference: Get the inside scoop! Dorna Sports' Carmelo Ezpeleta and Daniel Rossomondo will discuss Liberty Media's acquisition and future plans at a press conference this Thursday ahead of the 2024 Red Bull GP of Americas. #LibertyMedia #MotoGP #F1 #SportQuake

Liberty Media announces acquisition of MotoGP World Championship. Formula 1 owner has finalised the purchase of the world's leading motorcycle racing championship. The American entertainment company, which owns the rights to Formula 1 since 2016, will take over Dorna, which has owned MotoGP since 1992 and also controls WorldSBK and the MotoE World Cup. A cool €4.2 billion deal. Liberty Media is set to own 86% of MotoGP, leaving the existing management to retain a solid 14% stake in the business. Will we see them apply the same winning strategy that has kept Formula 1 at the top of its game? The chequered flag has dropped, and the future looks very bright for the pinnacle of the 2 wheels. Will this be a positive move for MotoGP? A full yes for me. I foresee a more fan-centric approach, both online and on track, and an expanded vision for the sport. P.S Liberty Media now owns the world’s top motor racing championships in Formula 1 and MotoGP. #motorsport #motogp

Fans to become Moto GP sponsors 🏁 At the weekend, MotoGP™'s Gresini Racing (currently home to the Marquez brothers) launched a new world-first fan powered sponsorship program. Fans can purchase their own "micro-sponsorship package", with an entry point of $125. 👉 What does this mean? Fans can access exclusive benefits normally reserved for celebs or million dollar sponsors— VIP Paddock Experiences, name placement on the bikes, Zoom calls with team members, signed merch etc. Different tiers of sponsorship deliver different benefits, and fans are also entered into competitions to win prizes like a race-ready Ducati Panigale V4S(!)🏍️ 👉Why is this development interesting? With fans getting a bit sick of seeing celebrities in the paddock (see this post for context : https://lnkd.in/garCR_KF) and complaining about opportunities not being given to them, motorsport teams across series should take note. If you want to drive fan love and build loyal communities, bringing fans closer to the riders they love is a great strategy. Press release here: https://lnkd.in/gMRNwPvj #Motorsportmarketing #MotoGP #GresiniRacing #MarcMarquez #Fanexperiences #F1

🏍 Is Moto GP the next Formula 1? Liberty Media has just purchased an 80% stake in Moto GP for over $4 Billion, pending regulatory approval. Moto GP is the main league for motorcycle racing, imagine Formula One but with motorbikes instead of cars. Liberty Media is famously known for buying Formula One in 2016 and largely being responsible for the recent growth of the sport, particularly within the US. Formula One's strategy of launching the Netflix docuseries Drive to Survive in 2019 has been credited as one of the key drivers behind F1's success over the last couple of years. F1 has since experienced increases in their fanbases, revenue, and newly added races, which has also driven up the commercial value of both teams and the overall league. Many people are thinking that Liberty Media will employ that same playbook with Moto GP. The real insight with Formula 1 is that the "shape" of the content you create around a sport is what actually attracts eyeballs, particularly from younger audiences. Formula 1 had already been going on for decades but their content "product" never truly captured the drama, excitement, and appeal as well as Netflix's Drive to Survive did. While some people think that creating more and more sports documentaries and series will eventually reach a saturation point, sports (teams, leagues, etc.) is still a really hot asset class really right now. When compared to Formula One, Moto GP has a similar-ish format of competing drivers, teams, and fast-paced automotive action. That sports "product" has all the ingredients to be more compelling content than something like golf or tennis. Moto GP doesn't need to become as big as Formula One, but if Liberty Media can apply the same "content playbook" to Moto GP, that should provide a significant return on their investment and could demonstrate that Moto GP (at $4B) is currently undervalued. https://lnkd.in/ePpXyNtu #libertymedia #motorsport #entertainment #sports #media #broadcast #formulaone #motogp #sportsmedia

🏍️ Liberty Media Acquires MotoGP: A Game-Changing $4.2 Billion Deal 🏎️ Liberty Media, the proud owner of Formula 1 since 2017, has just made a groundbreaking move by acquiring MotoGP in a monumental $4.2 billion deal. Established in 1949, MotoGP stands as the pinnacle of motorbike racing, featuring thrilling races across 18 countries in the 2024 season. With 22 races on the calendar, including the upcoming United States Grand Prix in Austin, Texas on April 14th, the adrenaline-fueled action is set to captivate fans worldwide. Under this deal, Liberty Media secures an 86% stake in Dorna Sports, the parent company of MotoGP, while the current management retains a 14% share. Moreover, Dorna also holds exclusive rights to MotoGP feeder series Moto2 and Moto3, along with MotoE, the Superbike World Championship, and the FIM Women’s Motorcycling World Championship. The transaction, pending regulatory clearances, is slated for completion by the end of 2024, with Carmelo Ezpeleta remaining at the helm as CEO. Liberty Media's President and CEO, Greg Maffei, expressed excitement about expanding their portfolio with MotoGP, highlighting its global appeal and promising growth potential. Ezpeleta echoed this sentiment, emphasizing the value and growth prospects of MotoGP under Liberty's stewardship. With their proven track record in sports development, Liberty Media emerges as the ideal partner to propel MotoGP to new heights and engage fans worldwide. Get ready for an exhilarating ride as MotoGP enters a new era! #MotoGP #LibertyMedia #RevvingUpTheFuture 🌍🏁