Christian Dior Couture’s Post

It is Valentine's Day, and Dior is on many minds. Particularly those of European stock traders, since owner LVMH is went parabolic late last month. For our minds may be on hearth-shaped baubles tonight, but we like ina a K-shaped world. Economic trajectories diverge sharply and easily, akin to the two arms of the letter K -- which arm are you on makes a large difference, rather quickly. So what are the lessons from haute couture this Valentine's Day? 1️⃣ 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲 In a K-shaped economy, adaptability reigns supreme. A house like Dior, to create its storied history, has to seamlessly adapt to evolving tastes, trends and rules. We need to be agile, embracing all change as an opportunity for growth. 2️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗧𝗶𝗺𝗲𝗹𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲 Dior's enduring appeal is its timeless elegance, and it was not made in no time at all. Likewise, in a K-shaped economy, we need to invest in enduring values — quality and relationships. 3️⃣ 𝗟𝗮𝗻𝗱 𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝗱 Just like Dior in a wardrobe or dresser, expanding once we land is key to prosper in times of economic disparities. In a K-shaped world, relationships matter more. So once you have one, how do you bring in higher value? 4️⃣ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 In a K-shaped economy, the meaning of social proof changes rapidly. Building strong networks in your target community is a bigger strength than "mere fundamentals". So today, let us draw inspiration from Dior's timeless allure, and apply these lessons to prosper in a K-shaped economy - agility, investing time, expanding value and a community. In the dance of macro complexities, may your step be as elegant as those gracing the runway for Dior. 💼📈 #Macro #KShapedEconomy #Business #Change #Community #Investment

What an incredible Holiday season ✨ Insanely proud to be apart of this incredible company, and the magic it creates 🌟 #ooh #oohadvertising #ad #advertising #experiential #experientialevents #mediasales #mediarelations #EIUM #toronto #torontoevents #advertisingagency #mediabuying #mediaplanning #mediaplanner #oohmedia #oohmarketing

Dior's Magical Christmas ✨ See this enchanting carousel that steals the spotlight in Saks' festive celebration and is replicated in Dior's presence around the world. 🎄 What makes Dior shine this Christmas? It's their unwavering commitment to consistent communication, meticulous design, and the ability to evoke joy and wonder through the twinkling lights. The P's for Marketing are: - Physical Evidence and Positioning. The physical evidence we're witnessing isn't just a carousel; it's a portal to interaction. And the Positioning is the oportunity to Share this beauty on your feed, let it echo through your posts, talk about it and feel the joy of just watching this beauty. It's not just about decorations; it's a carefully crafted strategy that goes beyond the visual, it's clear that Dior is not just a brand; it's a curator of magical moments. This attention to detail doesn't just celebrate Christmas; it positions Dior in the minds of consumers as a brand that understands the art of creating enchanting atmospheres. ✨ . . #marketanalysis #dior #fashion #fashionblogger #marketingcampaign #christmas

Dior is making 4800% margin? But there is no other option! Let's talk about it! - Will it be even luxury if doesn't cost that much? - What happens if Dior reduces the price to $200? It becomes mass brand and losses the HNIs who want to feel exclusive with every brand they own. - So should Dior pay extra to the contractor even if the job is getting done in $57? - Didn't we all ever question, why a bag would cost so much? What on earth are they using to make such an average looking item? We did and still pay for it. - How else can Dior become a luxury brand if not for the price? Disclaimer: All things said above are a part of consumerism and not socialism and are not said to hurt any sentimental value associated with the subject. #LetsThink

——J’adore!!—— Dior’s latest campaign with Rihanna brilliantly captures the modernization of a traditional brand, with an unapologetic tone that makes a bold statement. By choosing Rihanna, Dior sends to my opinion multiple messages – from inclusivity to diversity, from brand heritage to a story of femininity and empowerment. The campaign is a masterclass in shaping a brand's message, embodying authenticity, exclusivity, craftsmanship, elegance, and sophistication. What impresses me most is that Dior through that new campaign doesn't just sell a product; « they tell the world what they stand for » With Rihanna, they blend tradition and modern values, creating a dynamic space where luxury isn’t just about the goods but about a lifestyle. It got me thinking – what if we reimagined luxury hospitality in the same way? People love to buy but don’t like feeling like something’s being sold to them. In the hotel world, should we be selling services or should we, like Dior, create a “sympathetic capital,” a connection first? What if we sold emotions instead of services? Like Rolls-Royce sells status, not cars, or Apple sells trends, not just phones – How could we (hotel professionals, medias and influencers) elevate the marketing message to showcase a luxury hotel stay as something more meaningful than just images of clear waters, grilling meat, stirring cocktails, or displaying suites? More to come…. Rihanna Story about J’adore: https://lnkd.in/gaxim2qm #LuxuryBranding #EmotionalConnection #HospitalityInnovation #HeritageAndModernity #InclusiveLuxury #EmpowermentInLuxury #CraftingExperiences #Dior #LuxuryLifestyle #LuxuryHospitality #SellingEmotions #BrandStorytelling #LuxuryMarketing

Did you know that a Dior bag costing $2,780 only costs $57 to make? While we think these products are crafted by skilled artisans in elite workshops, this isn't always the case. Recent investigations in Italy revealed that luxury brands like Dior and Giorgio Armani are relying on subcontractors exploiting poor workers. These workers, often undocumented immigrants, endure long hours and harsh conditions. Watch to know more! #LuxuryFashion #EthicalFashion https://lnkd.in/dA8JtZWD

Last month while strolling around a mall I came across a Dior store that said "One spray and you are dressed in Dior." Perfumes are the cheapest and the most affordable product these luxury fashion bands produce. An averge Dior bag is worth ₹3,00,000 but their perfumes are around ₹15,000 for 50ml. These luxury brands cater to the richest people of the society. The middle and upper middle class try to imitate them and the best way they can do it is by using the same brand as the rich. The best proof is how people go gaga over brands and tags. These brands know that average people can not afford their clothes, shoes and bags but one can afford their perfumes if the person saves enough. This marketing technique by Dior "seems" like it's breaking class struggle and urging middle class people to buy Dior perfumes in order to be 'dressed' in it so that they can boast about using Dior product. A pretty powerful technique I'd say. #dior #marketing #luxury #fashion #branding #luxuryfashionbrand

Let’s Play Luxury Brand Fun Fact ✨ This is a luxury brand that the whole world knew but I assume only few is familiar with the story. For someone who loves and enjoy long history, rich heritage, culture, story telling, absolutely it’s a symphony with a beautiful melody to my ears. I learned it back when I did my ExecEdu. So how can I forget stories when I, myself, grew up listening to stories a lot? #Royals #Monarchs #Mythology #Poetry #Fairytales #Romance #Legends #History How did Mr. Bernard Arnault landed with Christian Dior? Ever since, Mr. Bernard Arnault was always interested with Christian Dior. In 1971, He was traveling to New York. It was his first time at the Kennedy Airport. He took a cab and he started talking to the cab driver. The driver loves France and he was interested in politics. The driver didn’t like the US President and at that time it was President Nixon. So Mr. Arnault asked the driver what does he knew about France and if he knew who the French President was. And the driver said that he didn’t know BUT he knew Christian Dior. That’s when the 22 year-old Mr. Arnault knew the power of a name. Lo and behold, in 1978, the brand Christian Dior was under a failing conglomerate called Boussac Saint-Frère. The company filed for bankruptcy. And guess who was pleased and happy with the news? Mr. Bernard Arnault, of course! Knowing it was music to his ears. As a young boy, he loved the brand. Call it destiny? You may say so. Christian Dior is not just Christian Dior. I believe this is one, if not, the richest story and history there is. This is just a snippet. The 30 Avenue Montaigne is not just a place but it’s an iconic building because that same address that exist today is where Christian Dior built his first house. PS: Photo is the Corolla Collection. Guess who opposed when Christian Dior released it? Your guess is good as mine. 😆 If I miss out on the story, let me know. Looking forward to visit the La Galerie Dior as I have questions and curiosity lining up already. Another interesting story I’ve been researching and scanning as of this time is the original “IT” Group of the Luxury Fashion World. If you have a good recommendation of book, archives etc, please let me know.

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products

Luxury brands are selling aspiration, not products. A series of raids at Dior and Armani's factories in Italy has exposed the true cost of owning a luxury. Italian prosecutors found Dior paid only ₹4,700 to produce bags retailing for more than ₹200,000! Armani paid contractors ₹8000 per bag for products that sold for over ₹185,000 in stores, according to documents seen by Reuters!  I am not even surprised by this. These luxury brands attract you because of exclusivity and image. The cost price has nothing to do with the quality of the product. Not just this, these bags are often made by undocumented Chinese workers in Italy, who earn as little as 180-300 per hour and live and work in poor conditions. Luxury products are the biggest lie that is being sold to you! Christian Dior Couture, Giorgio Armani #bigbrands #luxury #products