Jessica Carey’s Post

It is Valentine's Day, and Dior is on many minds. Particularly those of European stock traders, since owner LVMH is went parabolic late last month. For our minds may be on hearth-shaped baubles tonight, but we like ina a K-shaped world. Economic trajectories diverge sharply and easily, akin to the two arms of the letter K -- which arm are you on makes a large difference, rather quickly. So what are the lessons from haute couture this Valentine's Day? 1️⃣ 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲 In a K-shaped economy, adaptability reigns supreme. A house like Dior, to create its storied history, has to seamlessly adapt to evolving tastes, trends and rules. We need to be agile, embracing all change as an opportunity for growth. 2️⃣ 𝗜𝗻𝘃𝗲𝘀𝘁 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗧𝗶𝗺𝗲𝗹𝗲𝘀𝘀 𝗩𝗮𝗹𝘂𝗲 Dior's enduring appeal is its timeless elegance, and it was not made in no time at all. Likewise, in a K-shaped economy, we need to invest in enduring values — quality and relationships. 3️⃣ 𝗟𝗮𝗻𝗱 𝗮𝗻𝗱 𝗘𝘅𝗽𝗮𝗻𝗱 Just like Dior in a wardrobe or dresser, expanding once we land is key to prosper in times of economic disparities. In a K-shaped world, relationships matter more. So once you have one, how do you bring in higher value? 4️⃣ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 In a K-shaped economy, the meaning of social proof changes rapidly. Building strong networks in your target community is a bigger strength than "mere fundamentals". So today, let us draw inspiration from Dior's timeless allure, and apply these lessons to prosper in a K-shaped economy - agility, investing time, expanding value and a community. In the dance of macro complexities, may your step be as elegant as those gracing the runway for Dior. 💼📈 #Macro #KShapedEconomy #Business #Change #Community #Investment

——J’adore!!—— Dior’s latest campaign with Rihanna brilliantly captures the modernization of a traditional brand, with an unapologetic tone that makes a bold statement. By choosing Rihanna, Dior sends to my opinion multiple messages – from inclusivity to diversity, from brand heritage to a story of femininity and empowerment. The campaign is a masterclass in shaping a brand's message, embodying authenticity, exclusivity, craftsmanship, elegance, and sophistication. What impresses me most is that Dior through that new campaign doesn't just sell a product; « they tell the world what they stand for » With Rihanna, they blend tradition and modern values, creating a dynamic space where luxury isn’t just about the goods but about a lifestyle. It got me thinking – what if we reimagined luxury hospitality in the same way? People love to buy but don’t like feeling like something’s being sold to them. In the hotel world, should we be selling services or should we, like Dior, create a “sympathetic capital,” a connection first? What if we sold emotions instead of services? Like Rolls-Royce sells status, not cars, or Apple sells trends, not just phones – How could we (hotel professionals, medias and influencers) elevate the marketing message to showcase a luxury hotel stay as something more meaningful than just images of clear waters, grilling meat, stirring cocktails, or displaying suites? More to come…. Rihanna Story about J’adore: https://lnkd.in/gaxim2qm #LuxuryBranding #EmotionalConnection #HospitalityInnovation #HeritageAndModernity #InclusiveLuxury #EmpowermentInLuxury #CraftingExperiences #Dior #LuxuryLifestyle #LuxuryHospitality #SellingEmotions #BrandStorytelling #LuxuryMarketing

Dior's Magical Christmas ✨ See this enchanting carousel that steals the spotlight in Saks' festive celebration and is replicated in Dior's presence around the world. 🎄 What makes Dior shine this Christmas? It's their unwavering commitment to consistent communication, meticulous design, and the ability to evoke joy and wonder through the twinkling lights. The P's for Marketing are: - Physical Evidence and Positioning. The physical evidence we're witnessing isn't just a carousel; it's a portal to interaction. And the Positioning is the oportunity to Share this beauty on your feed, let it echo through your posts, talk about it and feel the joy of just watching this beauty. It's not just about decorations; it's a carefully crafted strategy that goes beyond the visual, it's clear that Dior is not just a brand; it's a curator of magical moments. This attention to detail doesn't just celebrate Christmas; it positions Dior in the minds of consumers as a brand that understands the art of creating enchanting atmospheres. ✨ . . #marketanalysis #dior #fashion #fashionblogger #marketingcampaign #christmas

First-hand experience: Dior's $2,800 bag's $57 secret was exposed to a Christian Dior Couture customer. I overheard in an Amsterdam restaurant: "That Dior bag? It's garbage. It costs only $57 to make." The owner's face? A cocktail of embarrassment, anger, and regret—emotions no luxury brand wants to be associated with its products. Yet Dior and others embrace it, almost with pride. This seemingly trivial incident exposes a more profound crisis for luxury brands. It's not just about cost-cutting; it's about the unseen, unheard consequences of prioritising profit margins over customer experience. The high price of low quality: The customer feedback data reveals a staggering 90% customer disconnect for Dior, translating to over $7 billion in lost annual revenue. One of the culprits? Quality. Imagine the ripple effect: a Dior bag falls apart, the owner feels duped, and their trust is shattered. They share their experience, tarnishing Dior's reputation. Potential customers hesitate. Quality is a billion-dollar blind spot: Is Dior's Delphine Arnault, CEO, aware that they're actively driving away over a billion in turnover? Did the LVMH Executive Board approve this strategy? Perhaps their hubris is immune from the true cost of cutting corners. It has, after all, been an incredible playbook for the group to date. The long-term cost of a damaged reputation and lost loyalty dwarfs any short-term savings from cheaper production. True luxury is not just about the price tag; it's about creating an emotional connection with each customer. When brands prioritise cost-cutting over quality, they risk severing that emotional connection, leading to severe and unintended consequences. After I arrived home, I was intrigued by what I had heard and searched Google. The (first link) returned is shared here. How can luxury brands strike the right balance between profitability and preserving their reputation for quality? #StrategicDetective #CustomerExcellence #LuxuryBrands #QualityMatters #BrandReputation #HiddenCosts #Dior https://lnkd.in/eBwbhYvw

Since the 1920s, GUCCI has remained synonymous with luxury, style, and sophistication. Embracing both tradition and innovation, GUCCI has captivated its audience through celebrity collaborations, unique storytelling, and showcasing its commitment to social responsibility. It’s no wonder that GUCCI has solidified itself as a marketing powerhouse on a global scale. #creativeagency #branding #graphicdesign #marketing #design #creative #digitalmarketing #advertising #logo #socialmediamarketing #photography #agencylife #digitalagency #graphicdesigner #marketingagency #webdesign #socialmedia #brandidentity #brand #contentmarketing #logodesign #business #brandstrategy #advertisingagency #art #creativedirector #marketingdigital #agency #designagency #webcontentdevelopment

Last month while strolling around a mall I came across a Dior store that said "One spray and you are dressed in Dior." Perfumes are the cheapest and the most affordable product these luxury fashion bands produce. An averge Dior bag is worth ₹3,00,000 but their perfumes are around ₹15,000 for 50ml. These luxury brands cater to the richest people of the society. The middle and upper middle class try to imitate them and the best way they can do it is by using the same brand as the rich. The best proof is how people go gaga over brands and tags. These brands know that average people can not afford their clothes, shoes and bags but one can afford their perfumes if the person saves enough. This marketing technique by Dior "seems" like it's breaking class struggle and urging middle class people to buy Dior perfumes in order to be 'dressed' in it so that they can boast about using Dior product. A pretty powerful technique I'd say. #dior #marketing #luxury #fashion #branding #luxuryfashionbrand

Dior is better at storytelling than Disney! But that's not all.. A trip to Italy and a handmade Italian jacket will cost you lesser than Dior's 'Italian' jacket! Which anyway is most probably made in China! It's all because of story! Sellers aim to sell a product for more than its value, while buyers look for a deal, paying less or equal to the product's value. The challenge arises: how can both parties be satisfied simultaneously? Here is a concept of what I like to call '𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲𝗱 𝘃𝗮𝗹𝘂𝗲', and this is where brands place their bets. LV, Gucci sell you ‘Their products + Their story’ Stories are where the real, 𝗶𝗻𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 value lies. Materials have fixed prices, but stories? It's all about how it's being told and by whom. It's a ~$400Bn industry created entirely out of deep desire of 'wealth signaling' What you pay for is what you get, Is not true these brands! Hope it added value, Yashvardhan #dior #luxury #business

The evolution of luxury packaging dates back to the early 19th and 20th centuries. Companies like DIOR not only focused on producing exquisite products but also placed considerable emphasis on the presentation of their goods through luxurious packaging. Miss Dior first bottle was sold on December 1st, 1947, nine months after the revolution of the “New Look”. This first bottle was designed to mirror the silhouette Christian Dior dreamt for the modern and elegant woman. An amphora: feminine, curvaceous, timeless. The amphora, a shape that resembles something between an hourglass and a flower, speaks of classic beauty and youth. Dior’s “New Look” ended the era of frugality in fashion and cosmetics forced by the wartime. Exquisite packaging can leave a lasting impression on consumers, fostering brand loyalty and encouraging repeat purchases. When consumers have a positive experience with a product, including its packaging, they are more likely to remain loyal to the brand and recommend it to others. La Galerie Dior- Paris, France📍 TricorBraun TricorBraun Canada Parfums Christian Dior #packaging #luxurypackaging

France’s Olympic Opening Ceremony was more Eurovision than haute couture. It’s an opportunity to leverage a country’s brand on the world stage and, instead, Friday night presented a country more concerned with their own internal history and politics than their global influence. It was weak creatively, too. For a nation synonymous with chic and style, it was lack-lustre and low on impact. The concept of using Paris as a backdrop was a wonderful idea but the absence of crescendos and roars from the crowd showed that concentrating a performance within a stadium amplifies volume and clout. The set styling and costume design was reminiscent of a high-school drama performance, flooded with faux silver and gold - unusual choices for a country who, simultaneously, made a pantomime over the beheading of their Queen - Marie Antoinette, resplendent in pink lipstick and peroxide curls. The real glamour could be seen at La Fondation Louis Vuitton, where a star-studded line-up arrived for a significantly more elaborate do - positioning LVMH as France’s modern day royalty. A notion that doesn’t chime well with their political ideology. It was a shame it rained, too, for now the Seine - and its multi-million Euro clean up job - has been rendered useless thanks to overflowing sewage. This seems like bad luck! #openingceremony #brandmanagement #lesjeusolympiques #olympics

Let’s play Luxury Brand Fun Fact. 🌟 What does Cristobal #Balenciaga and #ChristianDior share the same thing in common? Answer: Birthday! 🥳🎂🎁 Cristobal Balenciaga was born January 21, 1895 and Christian Dior was born January 21, 1905. Yes, 10 years apart. And they both bear almost the same name “Cris and Chris”. 😆 Until the next fun fact! 💫 #LuxuryBrand #LuxuryLifestyle #LuxuryFunFact #TopBrands #LuxuryFounders #LuxuryStoryTelling