Somil Goyal’s Post

——J’adore!!—— Dior’s latest campaign with Rihanna brilliantly captures the modernization of a traditional brand, with an unapologetic tone that makes a bold statement. By choosing Rihanna, Dior sends to my opinion multiple messages – from inclusivity to diversity, from brand heritage to a story of femininity and empowerment. The campaign is a masterclass in shaping a brand's message, embodying authenticity, exclusivity, craftsmanship, elegance, and sophistication. What impresses me most is that Dior through that new campaign doesn't just sell a product; « they tell the world what they stand for » With Rihanna, they blend tradition and modern values, creating a dynamic space where luxury isn’t just about the goods but about a lifestyle. It got me thinking – what if we reimagined luxury hospitality in the same way? People love to buy but don’t like feeling like something’s being sold to them. In the hotel world, should we be selling services or should we, like Dior, create a “sympathetic capital,” a connection first? What if we sold emotions instead of services? Like Rolls-Royce sells status, not cars, or Apple sells trends, not just phones – How could we (hotel professionals, medias and influencers) elevate the marketing message to showcase a luxury hotel stay as something more meaningful than just images of clear waters, grilling meat, stirring cocktails, or displaying suites? More to come…. Rihanna Story about J’adore: https://lnkd.in/gaxim2qm #LuxuryBranding #EmotionalConnection #HospitalityInnovation #HeritageAndModernity #InclusiveLuxury #EmpowermentInLuxury #CraftingExperiences #Dior #LuxuryLifestyle #LuxuryHospitality #SellingEmotions #BrandStorytelling #LuxuryMarketing

Dior's Magical Christmas ✨ See this enchanting carousel that steals the spotlight in Saks' festive celebration and is replicated in Dior's presence around the world. 🎄 What makes Dior shine this Christmas? It's their unwavering commitment to consistent communication, meticulous design, and the ability to evoke joy and wonder through the twinkling lights. The P's for Marketing are: - Physical Evidence and Positioning. The physical evidence we're witnessing isn't just a carousel; it's a portal to interaction. And the Positioning is the oportunity to Share this beauty on your feed, let it echo through your posts, talk about it and feel the joy of just watching this beauty. It's not just about decorations; it's a carefully crafted strategy that goes beyond the visual, it's clear that Dior is not just a brand; it's a curator of magical moments. This attention to detail doesn't just celebrate Christmas; it positions Dior in the minds of consumers as a brand that understands the art of creating enchanting atmospheres. ✨ . . #marketanalysis #dior #fashion #fashionblogger #marketingcampaign #christmas

What an incredible Holiday season ✨ Insanely proud to be apart of this incredible company, and the magic it creates 🌟 #ooh #oohadvertising #ad #advertising #experiential #experientialevents #mediasales #mediarelations #EIUM #toronto #torontoevents #advertisingagency #mediabuying #mediaplanning #mediaplanner #oohmedia #oohmarketing

Last month while strolling around a mall I came across a Dior store that said "One spray and you are dressed in Dior." Perfumes are the cheapest and the most affordable product these luxury fashion bands produce. An averge Dior bag is worth ₹3,00,000 but their perfumes are around ₹15,000 for 50ml. These luxury brands cater to the richest people of the society. The middle and upper middle class try to imitate them and the best way they can do it is by using the same brand as the rich. The best proof is how people go gaga over brands and tags. These brands know that average people can not afford their clothes, shoes and bags but one can afford their perfumes if the person saves enough. This marketing technique by Dior "seems" like it's breaking class struggle and urging middle class people to buy Dior perfumes in order to be 'dressed' in it so that they can boast about using Dior product. A pretty powerful technique I'd say. #dior #marketing #luxury #fashion #branding #luxuryfashionbrand

The evolution of luxury packaging dates back to the early 19th and 20th centuries. Companies like DIOR not only focused on producing exquisite products but also placed considerable emphasis on the presentation of their goods through luxurious packaging. Miss Dior first bottle was sold on December 1st, 1947, nine months after the revolution of the “New Look”. This first bottle was designed to mirror the silhouette Christian Dior dreamt for the modern and elegant woman. An amphora: feminine, curvaceous, timeless. The amphora, a shape that resembles something between an hourglass and a flower, speaks of classic beauty and youth. Dior’s “New Look” ended the era of frugality in fashion and cosmetics forced by the wartime. Exquisite packaging can leave a lasting impression on consumers, fostering brand loyalty and encouraging repeat purchases. When consumers have a positive experience with a product, including its packaging, they are more likely to remain loyal to the brand and recommend it to others. La Galerie Dior- Paris, France📍 TricorBraun TricorBraun Canada Parfums Christian Dior #packaging #luxurypackaging

💼  Men’s leather goods are having a serious resurgence. They’re all over the best corners of social media and there’s a rising demand for authentic men’s bags. In our opinion, no one made men’s leather goods quite like Dior Homme. Under creative director, Kim Jones, Dior Homme embraced new silhouettes, colors, and patterns. So when we turned our attention to authenticating men’s leather goods, we knew we had to start with the best of the best. 🔒 Buy and sell Dior Homme works of art with 100% financial security when you see the Entrupy guarantee. NOW LIVE! #AI #resellers #marketplaces #machinelearning

Never chase after your dreams, as I believe dreams chase us to play a role on the planet and make a significant impact. Time is the most valuable and precious commodity; only time can evaluate and enable us to use every second and hour to become better and better. Eventually, we will become a unique version, incomparable and an indescribable superpower hidden for countless years and tears. Time is a crucial factor, but another universal factor is investing your time to build a path. As we are not yet at the top of the world, empowering and building a life for ourselves is the legacy. Taking a laid-back and slow pace is considered bold steps encompassing a crystal clear vision and mission towards your dreams. Even Celine Dion got up and crawled to bring her best to her global audience. Plans will fall apart if we rush in or if a contingency plan is not thoroughly established. Use your superpower to attract and lead; that's the Law of Attraction to bring the right people around you." We don't chase, but we attract, like Vogue, Louis Vuitton, Prada, Christian Dior Couture, and Hermès. This is the law of attraction on the runway. Dreams are chasing us…💭 #Today #Tomorrow #Superpower #Attraction

Streetwear Reimagined: Dior and Stone Island’s Bold Fusion The recent collaboration between Christian Dior Couture and Stone Island exemplifies how luxury brands can successfully fuse distinct identities to tap into new markets. Dior’s elegance paired with Stone Island’s technical prowess creates a unique blend that appeals to both luxury and streetwear enthusiasts. Such partnerships not only expand brand reach but also create fresh narratives that resonate with broader audiences. Diversified Audience Reach: By combining Dior's high fashion with Stone Island's streetwear appeal, the collaboration taps into a broader audience spectrum, capturing the interest of both traditional luxury customers and the younger, fashion-forward demographic. Enhanced Brand Equity: Each brand enhances its equity by associating with the other's strengths. Dior benefits from Stone Island’s reputation for innovation and functionality, while Stone Island gains prestige from Dior’s established luxury status. Innovative Marketing Narrative: This partnership allows both brands to tell a unique story that highlights innovation, craftsmanship, and exclusivity, which is compelling for media coverage and social media buzz. Cross-Sector Influence: The collaboration sets a precedent for cross-sector partnerships, demonstrating that luxury can successfully intersect with streetwear to create products that are both stylish and functional. If you found this post interesting, please hit the like or repost button 🙏👍 #marketing #brandcollaboration #innovation #luxury #fashion

First-hand experience: Dior's $2,800 bag's $57 secret was exposed to a Christian Dior Couture customer. I overheard in an Amsterdam restaurant: "That Dior bag? It's garbage. It costs only $57 to make." The owner's face? A cocktail of embarrassment, anger, and regret—emotions no luxury brand wants to be associated with its products. Yet Dior and others embrace it, almost with pride. This seemingly trivial incident exposes a more profound crisis for luxury brands. It's not just about cost-cutting; it's about the unseen, unheard consequences of prioritising profit margins over customer experience. The high price of low quality: The customer feedback data reveals a staggering 90% customer disconnect for Dior, translating to over $7 billion in lost annual revenue. One of the culprits? Quality. Imagine the ripple effect: a Dior bag falls apart, the owner feels duped, and their trust is shattered. They share their experience, tarnishing Dior's reputation. Potential customers hesitate. Quality is a billion-dollar blind spot: Is Dior's Delphine Arnault, CEO, aware that they're actively driving away over a billion in turnover? Did the LVMH Executive Board approve this strategy? Perhaps their hubris is immune from the true cost of cutting corners. It has, after all, been an incredible playbook for the group to date. The long-term cost of a damaged reputation and lost loyalty dwarfs any short-term savings from cheaper production. True luxury is not just about the price tag; it's about creating an emotional connection with each customer. When brands prioritise cost-cutting over quality, they risk severing that emotional connection, leading to severe and unintended consequences. After I arrived home, I was intrigued by what I had heard and searched Google. The (first link) returned is shared here. How can luxury brands strike the right balance between profitability and preserving their reputation for quality? #StrategicDetective #CustomerExcellence #LuxuryBrands #QualityMatters #BrandReputation #HiddenCosts #Dior https://lnkd.in/eBwbhYvw

Let’s Play Luxury Brand Fun Fact ✨ This is a luxury brand that the whole world knew but I assume only few is familiar with the story. For someone who loves and enjoy long history, rich heritage, culture, story telling, absolutely it’s a symphony with a beautiful melody to my ears. I learned it back when I did my ExecEdu. So how can I forget stories when I, myself, grew up listening to stories a lot? #Royals #Monarchs #Mythology #Poetry #Fairytales #Romance #Legends #History How did Mr. Bernard Arnault landed with Christian Dior? Ever since, Mr. Bernard Arnault was always interested with Christian Dior. In 1971, He was traveling to New York. It was his first time at the Kennedy Airport. He took a cab and he started talking to the cab driver. The driver loves France and he was interested in politics. The driver didn’t like the US President and at that time it was President Nixon. So Mr. Arnault asked the driver what does he knew about France and if he knew who the French President was. And the driver said that he didn’t know BUT he knew Christian Dior. That’s when the 22 year-old Mr. Arnault knew the power of a name. Lo and behold, in 1978, the brand Christian Dior was under a failing conglomerate called Boussac Saint-Frère. The company filed for bankruptcy. And guess who was pleased and happy with the news? Mr. Bernard Arnault, of course! Knowing it was music to his ears. As a young boy, he loved the brand. Call it destiny? You may say so. Christian Dior is not just Christian Dior. I believe this is one, if not, the richest story and history there is. This is just a snippet. The 30 Avenue Montaigne is not just a place but it’s an iconic building because that same address that exist today is where Christian Dior built his first house. PS: Photo is the Corolla Collection. Guess who opposed when Christian Dior released it? Your guess is good as mine. 😆 If I miss out on the story, let me know. Looking forward to visit the La Galerie Dior as I have questions and curiosity lining up already. Another interesting story I’ve been researching and scanning as of this time is the original “IT” Group of the Luxury Fashion World. If you have a good recommendation of book, archives etc, please let me know.